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    Exam 39: Customer Attraction, Satisfaction, and Retention Strategies
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    Intention to Repurchase or Willingness to Recommend a Firm Is
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Intention to Repurchase or Willingness to Recommend a Firm Is

Question 21

Question 21

Multiple Choice

Intention to repurchase or willingness to recommend a firm is usually measured through


A) social media.
B) marketing communications research.
C) complaint forms.
D) customer satisfaction surveys.
E) advertising recall.

Correct Answer:

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