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    Exam 39: Customer Attraction, Satisfaction, and Retention Strategies
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    In a Customer Satisfaction Survey, Customers Who Give a Score
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In a Customer Satisfaction Survey, Customers Who Give a Score

Question 59

Question 59

True/False

In a customer satisfaction survey, customers who give a score of 5 (very satisfied) are two times more likely to repurchase as customers who give a score of 4 (satisfied).

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