Multiple Choice
Quantitative data collection by means of a questionnaire is referred to as
A) a survey.
B) a depth interview.
C) a focus group.
D) participant observation.
E) sales tracking.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q67: A focus group is a guided discussion
Q68: Companies that try to push a good
Q69: Name at least three cautions you should
Q70: Focus groups are an inflexible technique.
Q71: When the sales department drops prices to
Q72: The main problem with using marketing research
Q73: Focus groups are conducted<br>A) online.<br>B) in shopping
Q74: Manufacturers often naively believe that their only
Q75: If Kodak wanted to test its customers'
Q76: Southwest Airlines' decision to focus on the