True/False
The problem with using marketing research tools to understand customer needs is that customers may not be able to articulate their needs.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q36: Companies like Dyson know that customers need
Q37: Companies that do not understand their customers
Q38: Smart companies challenging the product-centric approach to
Q39: Harley Davidson should turn to ethnography when
Q40: FedEx focused on the needs of different
Q42: A data collection method where the moderator
Q43: All questionnaires contain questions about feelings and
Q44: What are the three classes of questions
Q45: When Arbol Industries' sales professionals adopted the
Q46: A data collection method where the moderator