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A Company Is Screening Ideas for New Services

Question 77

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A company is screening ideas for new services.Four alternative service ideas are being considered.Management identified four criteria and weighted them as follows: A = 40,B = 30,C = 20,and D = 10.They have also come up with scored values for the five alternatives and the four criteria as shown below.Management has decided that if an alternative has less than a total scored value of 600,it should automatically be rejected.Use the preference matrix technique to determine which idea should be accepted. A company is screening ideas for new services.Four alternative service ideas are being considered.Management identified four criteria and weighted them as follows: A = 40,B = 30,C = 20,and D = 10.They have also come up with scored values for the five alternatives and the four criteria as shown below.Management has decided that if an alternative has less than a total scored value of 600,it should automatically be rejected.Use the preference matrix technique to determine which idea should be accepted.

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