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An Aggressive Advertising Campaign Was Credited with K-Tel's Inability to Keep

Question 139

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An aggressive advertising campaign was credited with K-Tel's inability to keep K-Fed's latest CD on the shelves. K-Tel continued to accept orders and promised to ship as soon as they could burn new discs. Customers weren't happy, but were willing to wait. This unfortunate situation can be described as a:


A) stockout.
B) backlog.
C) backorder.
D) lost sale.

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