Essay
Hard Rock opened its first restaurant in London in 1971, making it the granddaddy of theme restaurants. Hard Rock has millions of dollars invested in Rock 'n' Roll memorabilia. It employs an "experience strategy" in its 150 restaurants located in 53 countries. Efficient kitchen layouts, motivated personnel, tight schedules and the right ingredients at the right place and time to delight the customers. Perform a SWOT analysis of Hard Rock Café.
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