A Discount Appliance Company Is Planning to Advertise Extensively Before

Essay

A discount appliance company is planning to advertise extensively before opening a new store. It has allocated $240,000 for advertising. The objective of the company is to maximize the total number of customers exposed to the firm's ads. Formulate a linear programming problem for the company given the information provide and find the optimal solution.
$\begin{array}{l}\begin{array}{cccc}\text { TYPE OF }&\text {COST PER AD } & \text { CUSTOMERS (1000s) } &\text { MAXIMUM }\\ \text { ADVERTISING}& (\$ 1000 \mathrm{~s})&\text { EXPOSED TO EACH AD}&\text { NUMBER OF ADS}\\ \hline \text { Radio }(\mathrm{R}) & 6 & 20 & 20 \\\text { Television }(\mathrm{T}) & 16 & 40 & 15\end{array}\end{array}$