A Main Purpose of Split-Run and Demographic Editions of Magazines

Multiple Choice

A main purpose of split-run and demographic editions of magazines is to _____.

A) move the magazine industry back to more general-interest publications
B) make sure that local and regional companies are cut off from advertising in nationally distributed magazines
C) create fewer places for advertisers to spend their money
D) attract more targeted advertisers and compete with television advertising
E) None of the options are correct.