Multiple Choice
Which of the following was not one of Sylvester "Pat" Weaver's strategies for forcing advertisers to relinquish some of their power over television programming?
A) The introduction of magazine shows like the Today show
B) The development of television specials, such as the TV versions of Richard III and Peter Pan
C) The development of spot ads - shorter ads to be sold to individual sponsors
D) Decreasing the length of television programs, allowing for fewer advertisements to go to any one sponsor
E) None of the options was a strategy.
Correct Answer:
Verified
Correct Answer:
Verified
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