A Mass Media Effects Researcher Might Choose a Survey Approach

Multiple Choice

A mass media effects researcher might choose a survey approach if he or she has a desire to ______.

A) try to control variables using a control group and an experiment group
B) demonstrate a clear cause-effect relationship
C) observe people in a laboratory, or tightly controlled, situation
D) observe people using mass media in their own homes
E) collect information that applies to a large population