Multiple Choice
Which of the following is not true about Ivy Ledbetter Lee, one of the founders of modern public relations?
A) He wrote the first college textbook on public relations.
B) He worked as a reporter.
C) He argued that an open relationship between business and the press would lead to a better public image.
D) He thought facts were important, but also elusive and malleable.
E) He helped clients repair tarnished images with photo opportunities and well-publicized acts of philanthropy.
Correct Answer:

Verified
Correct Answer:
Verified
Q70: Explain the major difference between advertising and
Q71: Flack is the informal term some journalists
Q72: Small media companies often use press releases
Q73: A public relations firm looking to make
Q74: Which of the following is not true
Q76: For journalists, the word _ has come
Q77: In the 1800s, which industry began using
Q78: The earliest public relations practitioner was the
Q79: The mass media devote relatively few resources
Q80: Most of the largest public relations firms