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In 2004, Lance Armstrong Began Selling His Trademark Yellow Live

Question 58

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In 2004, Lance Armstrong began selling his trademark yellow Live Strong bracelets to raise money for cancer research. Within six months of its release, the yellow bracelets (sold for $1 each) made $25.1 million and garnered much national attention for cancer research. Briefly explain how this fad "rippled" into a movement for social change.

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The Live Strong bracelets became a symbo...

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