Deck 5: Communication Theory and Public Opinion

Question 1

This element of the communication model represents the content of communication.

A)message
B)source
C)noise
D)receiver
E)channel

Answer 1

A

Question 2

________ is what happens when a public debate leads to a consensus.

A)A social value
B)A social action
C)An already present mass sentiment
D)An issue
E)Public opinion

Answer 2

E

Question 3

Under Maslow's Hierarchy of Needs,the need for secure and orderly surroundings is known as ________.

A)acceptance
B)self-esteem
C)self-actualization
D)safety needs
E)physiological needs

Answer 3

D

Question 4

The effort to sway public opinion through the use of half-truths or by putting narrow interests ahead of broader ones is known as ________.

A)spinning
B)persuasion
C)manipulation
D)puffery
E)public relations

Question 5

This element of the communication model can take physical and intangible forms,both of which can inhibit communication from occurring.

A)message
B)source
C)noise
D)receiver
E)channel

Question 6

According to Aristotle,an appeal based on the speaker's character is known as ________.

A)pathos
B)logos
C)ethos
D)eggos
E)legos

Question 7

According to Aristotle,an appeal to one's emotions is known as ________.

A)pathos
B)logos
C)ethos
D)eggos
E)legos

Question 8

According to Aristotle,an appeal to one's reason is known as ________.

A)pathos
B)logos
C)ethos
D)eggos
E)legos

Question 9

According to Abraham Maslow,our ________ needs are met when we achieve a goal for no other purpose than the glory of the achievement.

A)acceptance
B)self-esteem
C)self-actualization
D)safety
E)physiological

Question 10

This theory of mass communication says that the mass media do not tell people what to think,but rather what to think about.

A)Two-Step Theory
B)Magic Bullet Theory
C)The Agenda Setting Hypothesis
D)Uses and Gratifications Theory
E)Diffusion Theory

Question 11

This theory of mass communication is based on the belief that the power of the media is to provide information to people who,in turn,influence the actions of others.

A)N-Step Theory
B)Magic Bullet Theory
C)Agenda Setting Hypothesis
D)Uses and Gratifications Theory
E)Diffusion Theory

Question 12

The theory that some needs are more basic than others and,therefore,provide us with greater motivation than others is ________.

A)Einstein's Theory of Relativity
B)Uses and Gratifications Theory
C)The Agenda Setting Hypothesis
D)Maslow's Hierarchy of Needs
E)Marsh's Theory of Compliance

Question 13

The public opinion process starts with ________.

A)a public and private debate
B)an issue
C)social action
D)an already present mass sentiment
E)like-minded people becoming a public

Question 14

This element of the communication model is where the communication originates.

A)message
B)source
C)noise
D)receiver
E)channel

Question 15

This theory of mass communication says that people serve as gatekeepers who decide which media may influence them.

A)N-Step Theory
B)Magic Bullet Theory
C)Agenda Setting Hypothesis
D)Uses and Gratifications Theory
E)Diffusion Theory

Question 16

According to Abraham Maslow,________ is/are the most basic order of needs people have.

A)acceptance
B)self-esteem
C)self-actualization
D)safety needs
E)physiological needs

Question 17

This theory of mass communication says people are influenced by opinion leaders who may change from issue to issue.

A)N-Step Theory
B)Magic Bullet Theory
C)Agenda Setting Hypothesis
D)Uses and Gratifications Theory
E)Diffusion Theory

Question 18

This theory of mass communication is based on the belief that mass media are so powerful that people can be influenced to do almost anything by a well-crafted message.

A)N-Step Theory
B)Magic Bullet Theory
C)Agenda Setting Hypothesis
D)Uses and Gratifications Theory
E)Diffusion Theory

Question 19

This element of the communication model represents the medium used to transmit the communication.

A)message
B)source
C)noise
D)receiver
E)channel

Question 20

The purpose of Monroe's Motivated Sequence is to ________.

A)study the evolution of public opinion
B)build persuasive messages
C)anticipate future trends
D)measure public opinion
E)counteract Maslow's Hierarchy of Needs

Question 21

The main reason President Harry Truman did not realize that the Japanese government was interested in negotiating a peace settlement just before the atomic bomb was dropped on Hiroshima is ________.

A)the Japanese did not respond to the Potsdam Declaration
B)the Japanese sent him a message he couldn't understand
C)government bureaucrats in Washington misplaced the message
D)the Japanese Prime Minister was opposed to peace
E)it was the weekend

Question 22

Research conducted on behalf of the San Diego Airport Authority discovered ________.

A)low public awareness of the airport's expansion plans
B)that people living near the airport wanted to be kept informed of its plans
C)the more people knew of the airport's expansion plans,the more they liked them
D)All of the above.
E)None of the above.

Question 23

Aristotle felt that an appeal based on the speaker's character was the most powerful form of
persuasion.

Question 24

Communicating an idea in such a way that an audience is influenced,either intentionally or unintentionally,by the way it is expressed is known as ________.

A)framing
B)manipulation
C)spinning
D)shading
E)coloring

Question 25

When people have their minds made up on an issue,they tend to seek out information that reinforces
their position.

Question 26

Can and should public relations practitioners try to influence public opinion? Are there limits to our
ability to persuade? When does persuasion become manipulation?

Question 27

The N-Step Theory of Mass Communication is based on the belief that the power of the media is to
provide information to people who,in turn,influence the actions of others.

Question 28

The "Yes Men" have become famous for ________.

A)positive public relations campaigns
B)perpetrating hoaxes
C)influencing public opinion during World War I
D)a widely acclaimed anti-smoking campaign
E)promoting the rock group Yes

Question 29

Describe the evolution of public opinion.

Question 30

What are the three kinds of persuasive appeals identified by Aristotle?

Question 31

Describe the process of communication as well as some of the factors that can cause communication
to break down.

Question 32

From lowest (most basic)to highest,what is the order of needs identified in Maslow's Hierarchy of
needs?

Question 33

When public relations practitioners attempt to manipulate public opinion,they run the risk of losing their ________.

A)accreditation
B)credibility
C)license
D)respect
E)innocence

Question 34

What is the difference between persuasion and manipulation?

Question 35

According to Abraham Maslow,a person's need for love and acceptance is greater than any other
need.

Question 36

When it comes to public opinion,you should trust your "hunches" and "gut reactions."