Question 1

This theory of mass communication says that the mass media do not tell people what to think,but rather what to think about.

Accepted Answer

A) Two-Step Theory 
B) Magic Bullet Theory 
C) The Agenda Setting Hypothesis 
D) Uses and Gratifications Theory 
E) Diffusion Theory 
A) Two-Step Theory 
B) Magic Bullet Theory 
C) The Agenda Setting Hypothesis 
D) Uses and Gratifications Theory 
E) Diffusion Theory C

Question 2

The effort to sway public opinion through the use of half-truths or by putting narrow interests ahead of broader ones is known as ________.

Accepted Answer

A) spinning 
B) persuasion 
C) manipulation 
D) puffery 
E) public relations 
A) spinning 
B) persuasion 
C) manipulation 
D) puffery 
E) public relations C

Question 3

Communicating an idea in such a way that an audience is influenced,either intentionally or unintentionally,by the way it is expressed is known as ________.

Accepted Answer

A) framing 
B) manipulation 
C) spinning 
D) shading 
E) coloring 
A) framing 
B) manipulation 
C) spinning 
D) shading 
E) coloring A

Question 4

When public relations practitioners attempt to manipulate public opinion,they run the risk of losing their ________.

Accepted Answer

A) accreditation 
B) credibility 
C) license 
D) respect 
E) innocence 
A) accreditation 
B) credibility 
C) license 
D) respect 
E) innocence

Question 5

The theory that some needs are more basic than others and,therefore,provide us with greater motivation than others is ________.

Accepted Answer

A) Einstein's Theory of Relativity 
B) Uses and Gratifications Theory 
C) The Agenda Setting Hypothesis 
D) Maslow's Hierarchy of Needs 
E) Marsh's Theory of Compliance 
A) Einstein's Theory of Relativity 
B) Uses and Gratifications Theory 
C) The Agenda Setting Hypothesis 
D) Maslow's Hierarchy of Needs 
E) Marsh's Theory of Compliance

Question 6

The purpose of Monroe's Motivated Sequence is to ________.

Accepted Answer

A) study the evolution of public opinion 
B) build persuasive messages 
C) anticipate future trends 
D) measure public opinion 
E) counteract Maslow's Hierarchy of Needs 
A) study the evolution of public opinion 
B) build persuasive messages 
C) anticipate future trends 
D) measure public opinion 
E) counteract Maslow's Hierarchy of Needs

Question 7

The "Yes Men" have become famous for ________.

Accepted Answer

A) positive public relations campaigns 
B) perpetrating hoaxes 
C) influencing public opinion during World War I 
D) a widely acclaimed anti-smoking campaign 
E) promoting the rock group Yes 
A) positive public relations campaigns 
B) perpetrating hoaxes 
C) influencing public opinion during World War I 
D) a widely acclaimed anti-smoking campaign 
E) promoting the rock group Yes

Question 8

What are the three kinds of persuasive appeals identified by Aristotle?

Accepted Answer

Aristotle said that persuasion

Question 9

Describe the evolution of public opinion.

Accepted Answer

Public opinion evolves in the following

Question 10

According to Aristotle,an appeal to one's reason is known as ________.

Accepted Answer

A) pathos 
B) logos 
C) ethos 
D) eggos 
E) legos 
A) pathos 
B) logos 
C) ethos 
D) eggos 
E) legos

Question 11

According to Abraham Maslow,________ is/are the most basic order of needs people have.

Accepted Answer

A) acceptance 
B) self-esteem 
C) self-actualization 
D) safety needs 
E) physiological needs 
A) acceptance 
B) self-esteem 
C) self-actualization 
D) safety needs 
E) physiological needs

Question 12

This element of the communication model represents the content of communication.

Accepted Answer

A) message 
B) source 
C) noise 
D) receiver 
E) channel 
A) message 
B) source 
C) noise 
D) receiver 
E) channel

Question 13

This element of the communication model represents the medium used to transmit the communication.

Accepted Answer

A) message 
B) source 
C) noise 
D) receiver 
E) channel 
A) message 
B) source 
C) noise 
D) receiver 
E) channel

Question 14

What is the difference between persuasion and manipulation?

Accepted Answer

In the context of public relations,it is

Question 15

This theory of mass communication says that people serve as gatekeepers who decide which media may influence them.

Accepted Answer

A) N-Step Theory 
B) Magic Bullet Theory 
C) Agenda Setting Hypothesis 
D) Uses and Gratifications Theory 
E) Diffusion Theory 
A) N-Step Theory 
B) Magic Bullet Theory 
C) Agenda Setting Hypothesis 
D) Uses and Gratifications Theory 
E) Diffusion Theory

Question 16

When people have their minds made up on an issue,they tend to seek out information that reinforces
their position.

Accepted Answer

A) True 
 B)False

Question 17

According to Aristotle,an appeal to one's emotions is known as ________.

Accepted Answer

A) pathos 
B) logos 
C) ethos 
D) eggos 
E) legos 
A) pathos 
B) logos 
C) ethos 
D) eggos 
E) legos

Question 18

Under Maslow's Hierarchy of Needs,the need for secure and orderly surroundings is known as ________.

Accepted Answer

A) acceptance 
B) self-esteem 
C) self-actualization 
D) safety needs 
E) physiological needs 
A) acceptance 
B) self-esteem 
C) self-actualization 
D) safety needs 
E) physiological needs

Question 19

The public opinion process starts with ________.

Accepted Answer

A) a public and private debate 
B) an issue 
C) social action 
D) an already present mass sentiment 
E) like-minded people becoming a public 
A) a public and private debate 
B) an issue 
C) social action 
D) an already present mass sentiment 
E) like-minded people becoming a public

Question 20

Research conducted on behalf of the San Diego Airport Authority discovered ________.

Accepted Answer

A) low public awareness of the airport's expansion plans 
B) that people living near the airport wanted to be kept informed of its plans 
C) the more people knew of the airport's expansion plans,the more they liked them 
D) All of the above. 
E) None of the above. 
A) low public awareness of the airport's expansion plans 
B) that people living near the airport wanted to be kept informed of its plans 
C) the more people knew of the airport's expansion plans,the more they liked them 
D) All of the above. 
E) None of the above.

This theory of mass communication says that the mass media do not tell people what to think,but rather what to think about.

The effort to sway public opinion through the use of half-truths or by putting narrow interests ahead of broader ones is known as ________.

Communicating an idea in such a way that an audience is influenced,either intentionally or unintentionally,by the way it is expressed is known as ________.

When public relations practitioners attempt to manipulate public opinion,they run the risk of losing their ________.

The theory that some needs are more basic than others and,therefore,provide us with greater motivation than others is ________.

The purpose of Monroe's Motivated Sequence is to ________.

The "Yes Men" have become famous for ________.

What are the three kinds of persuasive appeals identified by Aristotle?

Describe the evolution of public opinion.

According to Aristotle,an appeal to one's reason is known as ________.

According to Abraham Maslow,________ is/are the most basic order of needs people have.

This element of the communication model represents the content of communication.

This element of the communication model represents the medium used to transmit the communication.

What is the difference between persuasion and manipulation?

This theory of mass communication says that people serve as gatekeepers who decide which media may influence them.

When people have their minds made up on an issue,they tend to seek out information that reinforces their position.

According to Aristotle,an appeal to one's emotions is known as ________.

Under Maslow's Hierarchy of Needs,the need for secure and orderly surroundings is known as ________.

The public opinion process starts with ________.

Research conducted on behalf of the San Diego Airport Authority discovered ________.

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters

Exam 5: Communication Theory and Public Opinion

This theory of mass communication says that the mass media do not tell people what to think,but rather what to think about.

The effort to sway public opinion through the use of half-truths or by putting narrow interests ahead of broader ones is known as ________.

Communicating an idea in such a way that an audience is influenced,either intentionally or unintentionally,by the way it is expressed is known as ________.

When public relations practitioners attempt to manipulate public opinion,they run the risk of losing their ________.

The theory that some needs are more basic than others and,therefore,provide us with greater motivation than others is ________.

The purpose of Monroe's Motivated Sequence is to ________.

The "Yes Men" have become famous for ________.

What are the three kinds of persuasive appeals identified by Aristotle?

Describe the evolution of public opinion.

According to Aristotle,an appeal to one's reason is known as ________.

According to Abraham Maslow,________ is/are the most basic order of needs people have.

This element of the communication model represents the content of communication.

This element of the communication model represents the medium used to transmit the communication.

What is the difference between persuasion and manipulation?

This theory of mass communication says that people serve as gatekeepers who decide which media may influence them.

When people have their minds made up on an issue,they tend to seek out information that reinforces their position.

According to Aristotle,an appeal to one's emotions is known as ________.

Under Maslow's Hierarchy of Needs,the need for secure and orderly surroundings is known as ________.

The public opinion process starts with ________.

Research conducted on behalf of the San Diego Airport Authority discovered ________.

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters