Deck 4: Productprocess Innovation

Question 1

The main purpose of quality function deployment (QFD)is:

A)To base product and process design decisions more directly on what the customer thinks is important.
B)To clearly identify the functional groups within the organization that have a direct influence on quality.
C)To expand the quality function and eliminate the need for statistical process control.
D)To set up a plan for the deployment of statistical quality control tools throughout the organization.

Answer 1

To base product and process design decisions more directly on what the customer thinks is important.

Question 2

An emphasis on involving supply chain partners in product/process innovation is known as:

A)Portfolio planning
B)Launch and learn
C)Codevelopment
D)Design outsourcing

Answer 2

Codevelopment

Question 3

In conducting a failure modes and effects analysis,the following data were developed for three modes Mode 1: Severity = 5,Occurrence = 2,and Undetectability = 7
Mode 2: Severity = 3,Occurrence = 6,and Undetectability = 5
Mode 3: Severity = 7,Occurrence = 2,and Undetectability = 4
Which has the highest risk?

A)Mode 1
B)Mode 2
C)Mode 3
D)Mode 1 and Mode 2 are equal in having highest risk

Answer 3

Mode 2

Question 4

A disadvantage of "component standardization" is that it:

A)Increases development time.
B)Increases development cost.
C)Increases the difficulty of inventory management.
D)None of these are disadvantages.

Question 5

A project aimed at finding new core products or processes is called a(n):

A)Research and advanced development project.
B)New platform development project.
C)Next generation development project.
D)Enhancement development project.

Question 6

Fast innovators typically gain which advantages?

A)They produce a more continuous stream of new product introductions that create a greater and more constant market awareness of their brands.
B)They have fewer problems in launching new products and fewer failures in the marketplace.
C)They can sell at lower prices or lower the total sales needed for a new product to pay back its initial development costs.
D)All of these.

Question 7

_______________ transform product specifications and new process technology into a new or revised production system.

A)New process design and development projects
B)New product design and development projects
C)Concurrent engineering projects
D)Operations management projects

Question 8

The "house of quality" is best described as:

A)An approach in which customers use product prototypes and provide feedback to developers.
B)A template that guides the translation of product features into technical product specifications.
C)Research efforts that gather detailed data describing customers' wishes,needs,likes,and dislikes regarding specific product features and functionalities.
D)A template that guides identification and translation of customer requirements into product specifications.

Question 9

Xanadu Inc.has a project team interested in reducing the projected production cost of a new product.The team would find which one of the following tools most useful?

A)QFD
B)FMEA
C)DFM
D)CAD/CAE

Question 10

Overall,it is clear that well-managed innovation projects:

A)Apply only to manufacturing firms.
B)Increasingly involve input from multiple functions in a company.
C)Should always be executed sequentially.
D)All of these.

Question 11

An advantage of "early supplier involvement" is that it:

A)Generally leads to higher-quality products.
B)Decreases time to launch new products.
C)Avoids supply problems once the product is launched.
D)All of these.

Question 12

The stage of a product/process innovation in which managers determine the target values of product attributes,volume,and price is:

A)Product and market testing.
B)Product and process planning.
C)Detailed design and development.
D)Concept development.

Question 13

"Concurrent engineering" is best described as:

A)The simultaneous implementation of engineering projects critical to the manufacture of new products.
B)Assigning multiple engineers to a project to ensure the accuracy of the work.
C)The simultaneous design and development of all the processes and information needed to manufacture a product,to sell it,to distribute it,and to service it.
D)Engineering techniques that seek to capture leading-edge knowledge and technology in the design phase of a new product.

Question 14

Which of the following statements is true regarding product/process innovation?

A)Innovation projects are operational processes.
B)Product and process development activities are usually closely linked.
C)Product/process design is a part of the resource/technology supply chain.
D)All of these statements are true.

Question 15

Acton Corporation has identified a way to combine several existing technologies into a new product.This is most likely to have occurred in a:

A)Research and advanced development project.
B)Radical breakthrough development project.
C)Next generation or platform development project.
D)Enhancement development project.

Question 16

Companies usually first build working product prototypes in which stage of product/process innovation?

A)Concept development
B)Detailed design and development
C)Market testing
D)Commercialization

Question 17

High-quality innovators typically gain which advantages?

A)They can fund more new design and development projects than other firms.
B)They satisfy customers more effectively,building strong brand image and customer loyalty.
C)They can sell at lower prices or lower the total sales needed for a new product to pay back its initial development costs.
D)None of these.

Question 18

The stage of the product life cycle in which process innovation becomes an important way to increase efficiencies is:

A)Launch
B)Growth
C)Maturity
D)Decline

Question 19

A project team interested in identifying and correcting potential quality problems in a product design would find which one of the following tools most useful?

A)QFD
B)FMEA
C)Value analysis
D)DFM

Question 20

Sequential product development projects are likely to have ____________ development costs and ____________ development times than concurrent engineering product development projects.

A)Higher; longer
B)Higher; shorter
C)Lower; longer
D)Lower; shorter

Question 21

XYZ Corporation is using customer interviews and surveys to gather perceptions regarding new product concepts.This approach is known as:

A)Quality function deployment.
B)Beta testing.
C)Voice of the customer.
D)Failure modes and effects analysis.

Question 22

What attributes are important measures of a firm's innovative prowess?

A)Speed,quality,and efficiency of innovation
B)The "wow" factor of innovation
C)The ability to imitate as well as innovate
D)Relentless pursuit of perfection

Question 23

A management system that captures and shares all the information needed to define a product is:

A)CAE
B)PLM
C)DFM
D)3D printing

Question 24

Why is product/process innovation an important driver of firm performance?

A)Innovative firms typically have stronger brands
B)Product design decisions largely affect supply chain costs
C)Strong innovators can respond to market opportunities faster
D)All of these are reasons why innovation drives firm performance

Question 25

The main benefit of a stage-gate process for product development is that it:

A)Is faster
B)Helps to reduce risk
C)Allows for greater parallel processing of development stages
D)Reduces management overhead costs

Question 26

The primary difference between integrated/concurrent engineering development and functional/sequential development is:

A)Integrated development spends more money up front in order to save money in later stages.
B)Sequential development is more thorough in addressing development steps.
C)In sequential development,multiple functions comanage design and testing.
D)Integrated development usually leads to higher sustaining and warranty costs.

Question 27

An FMEA estimates the risk priority number (RPN)for a given failure mode to be 36.The occurrence rating is 3 and the severity rating is 3.Thus,the undetectability rating is:

A)3
B)4
C)5
D)6

Question 28

Operations managers view innovation as a "funnel" because:

A)Small ideas grow to become broad new strategies
B)It often takes many new ideas to yield a few really good innovations
C)Good innovators invest in as many new projects as they can afford
D)Innovation means launching many new products so that the market can sort out the winners and losers

Question 29

"Crowdsourcing" is:

A)A way to design products that satisfy the largest number of people
B)A way to get ideas or services from a large number of sources,usually online
C)Not used for process innovation,mostly only for product innovation
D)A way to identify and hire the best and brightest new employees

Question 30

Cross-functional integration is needed in innovation projects because:

A)All functions have a stake in the success of a new product.
B)It is cheaper to solve problems uncovered early in development.
C)Process design decisions are dependent on product design decisions.
D)All of these are correct.

Question 31

The main benefit of integrated/concurrent product development is:

A)Faster product development
B)Earlier problem solving
C)Reduced launch and production costs
D)All of these are benefits

Question 32

One of the most important benefits of crowdsourcing from customers is:

A)It maintains secrecy of new product ideas
B)Customers almost always have the best new product ideas
C)Competitors are not likely to be able to match innovations generated from customer inputs
D)Customers gain a sense of engagement and ownership of new products

Question 33

A FMEA analysis shows that,for a given failure mode,the severity is 5,the occurrence is 3,and the undetectability is 2.The risk priority number (RPN)for this mode is:

A)10
B)5
C)30
D)16

Question 34

What is the first step in conducting value engineering/value analysis?

A)Estimate the value of each function in a product.
B)Identify the functional purposes of a product.
C)Compare the importance and cost of each function.
D)Ask suppliers to provide cost information.

Question 35

A system that enables 3D modeling and evaluation of product designs without the cost of producing physical parts is:

A)3D printing
B)CAD/CAE
C)QFD
D)Group technology

Question 36

If you want to minimize up-front development costs in a new product development and launch project,which approach would you use?

A)Concurrent engineering
B)Product life cycle management
C)Sequential product development
D)Quality function deployment

Question 37

A technology that produces prototypes quickly without the cost of production tooling is:

A)3D printing
B)CAD/CAE
C)VOC
D)Group technology

Question 38

Understanding the product life cycle is important because:

A)Innovation investments need to be matched to the phase of a product's life
B)All products follow the same pattern of innovation
C)Major process innovations typically occur in the growth stage
D)The time between product launch and decline is typically very long

Question 39

Suppose that you want to develop a product that can easily be configured in a wide variety of ways.What design approach would be best?

A)Component standardization
B)FMEA
C)VOC
D)Modular product design

Question 40

Which of the following statements is true regarding innovation portfolio planning?

A)Each innovation project should be evaluated on its own merits,independent of other projects a firm is pursuing
B)Product enhancement projects typically require greater resource investments than platform development projects do
C)Operations managers play different roles on different types of innovation projects
D)In order to be fair,all innovation projects should be assessed using the same metrics

Question 41

Another way to think of how virtual reality is used in product development is:

A)Virtual prototyping
B)Augmented design
C)Customer engagement
D)3D printing

Question 42

A product design approach that uses digital connectivity to deliver services is known as:

A)Service platform
B)Modular design
C)Product platform
D)Design for service

Question 43

"Design for X" is:

A)A short way to say "design for excellence"
B)An approach that ensures that customers' needs are met
C)A collection of design approaches that address specific areas of supply chain management
D)The same thing as design for manufacture