Deck 12: Working Behind the Scenes in Media

Question 1

Live remotes began in the early days of radio.

Answer 1

True

Question 2

In the 1920s, some local stations recorded their audio programs as "electrical transcriptions."

Answer 2

True

Question 3

Unlike cable, satellites support two-way communication.

Answer 3

False

Question 4

Most cable companies are responding to cord cutters by increasing the number of channels available in any given bundle, to make a robust bundle.

Question 5

Newsrooms incorporating new technologies in the field have typically had to increase the size of their field production crews.

Question 6

The term vertical audience recycling refers to getting listeners to return to the station later in the day.

Question 7

The system for distributing cable signals to subscribers resembles a tree with trunk and branches.

Question 8

Both the technology and the basic operations of radio and television stations have changed dramatically over the past decades.

Question 9

In the early days of TVRO, operators were required to carry local television stations.

Question 10

Character generators are used to make a multitude of creative changes, such as slow motion, to the video.

Question 11

In the studio control room, TD stands for technical director.

Question 12

Streaming media content allows audience members to rent the content rather than having to buy it.

Question 13

Technological developments have allowed for portable or field television production, including electronic news gathering.

Question 14

Satellite television companies have begun producing significant quantities of entertainment programming.

Question 15

Entry-level video journalism jobs require reporters to shoot and edit video, be on camera, write stories, and more.

Question 16

The Telecommunications Act of 1996 led to:

A)increases in radio and TV ownership consolidation and convergence
B)changes in radio station organizational charts and operations
C)decreased local newspaper readership
D)both A & B

Question 17

In a radio station, the ____ is responsible for policy planning, hiring, payroll, contract administration, and maintenance of offices and studios (among other things).

A)program director
B)engineering department
C)general management
D)production department

Question 18

In a radio station, the _____ works most closely with the music director.

A)chief engineer
B)program director
C)regional sales manager
D)promotions director

Question 19

In a TV station, the engineering department of a broadcast station is in charge of:

A)maintaining production and transmission equipment
B)complying with FCC programming requirements
C)tracking all station vehicles
D)both A & B

Question 20

Workflow, as a process in broadcast stations, is most closely associated with which department?

A)sales
B)programming
C)promotion
D)engineering

Question 21

Sponsoring a community event (e.g., a 5k race) is most closely associated with which department?

A)sales
B)programming
C)promotion
D)engineering

Question 22

Which of the following is not? an expectation of radio stations' promotional activities?

A)generate ratings
B)generate controversy
C)generate revenue
D)generate goodwill

Question 23

The engineering department often includes:

A)ISP
B)OTT
C)IT
D)none of the above

Question 24

Cable systems send signals through a system of:

A)shielded coaxial wires
B)shielded triaxial wires
C)coated coaxial wires
D)coated triaxial wires

Question 25

TVRO is most closely associated with:

A)broadcast TV
B)cable TV
C)satellite TV
D)Internet TV

Question 26

TV programming departments are primarily concerned with:

A)program development and production
B)program acquisition and scheduling
C)program signal quality
D)both A & B

Question 27

In radio stations in larger markets, the sales manager position may be divided into local sales manager and:

A)national (or regional) sales manager
B)promotions manager
C)account manager
D)LSPA manager

Question 28

Studio cameras are mounted on:

A)pedestals
B)tripods
C)camera control units
D)gaffers

Question 29

This device combines and processes signals from multiple video sources:

A)router
B)input grid
C)camera control units
D)switchers

Question 30

Goals of general management of cable services include negotiating:

A)the most desirable channels for their audience
B)the best price for channels
C)affordable retransmissions fees
D)all of the above

Question 31

In TV production, a fade is a/an:

A)slow change from black to a picture (or from a picture to black)
B)one shot slowly changing to another
C)instantaneous change from one picture to another
D)none of the above

Question 32

______ is a process in which news photographers can shoot breaking news and have it aired almost immediately at the station:

A)post production
B)real-time field crews
C)electronic news gathering (ENG)
D)news production

Question 33

Sales in satellite radio involves:

A)marketing to the general population to gain and keep subscribers
B)selling advertising time
C)promoting special content
D)both A & B

Question 34

Which of the following is not an advantage of digital delivery of content via the Internet?

A)streaming takes more storage space than downloaded content
B)streaming begins when the listener chooses
C)streaming helps preserve copyright because content is not downloaded
D)broadcasters can give viewers access to libraries of recorded material

Question 35

Which of the following is expected to continue to be an advantage of traditional radio?

A)it will replace MP3 players
B)it can be localized
C)it will become less consolidated and less automated
D)both B & c