Deck 4: Digital Customers

Question 1

Two measures of content effectiveness in generating awareness for a website content asset are:

A)Number of backlinks
B)Cost per acquisition (CPA)
C)Number of social shares
D)Cost per click (CPC)
E)Quality Score

Answer 1

A, C

Question 2

Which two factors are most important in shaping customer brand perceptions through website content?

A)Brand colour palette
B)Brand tone-of-voice guidelines
C)Brand ident (logo)
D)Editorial calendar themes
E)None of the above

Answer 2

B

Question 3

An example of the implementation of a content hub on a website are

A)A website home page
B)A website landing page
C)A prospect and customer resource centre
D)A product page
E)None of the above

Answer 3

C

Question 4

An example of top of funnel content is an online calculator

Question 5

Micro-influencers are typically celebrities