Question 1

An example of top of funnel content is an online calculator

Accepted Answer

A) True 
 B)False  False

Question 2

Micro-influencers are typically celebrities

Accepted Answer

A) True 
 B)False  False

Question 3

Which two factors are most important in shaping customer brand perceptions through website content?

Accepted Answer

A) Brand colour palette 
B) Brand tone-of-voice guidelines 
C) Brand ident (logo) 
D) Editorial calendar themes 
E) None of the above 
A) Brand colour palette 
B) Brand tone-of-voice guidelines 
C) Brand ident (logo) 
D) Editorial calendar themes 
E) None of the above B

Question 4

Two measures of content effectiveness in generating awareness for a website content asset are:

Accepted Answer

A) Number of backlinks 
B) Cost per acquisition (CP
A)  
C) Number of social shares 
D) Cost per click (CP
C)  
E) Quality Score 
A) Number of backlinks 
B) Cost per acquisition (CP
A)  
C) Number of social shares 
D) Cost per click (CP
C)  
E) Quality Score

Question 5

An example of the implementation of a content hub on a website are

Accepted Answer

A) A website home page 
B) A website landing page 
C) A prospect and customer resource centre 
D) A product page 
E) None of the above 
A) A website home page 
B) A website landing page 
C) A prospect and customer resource centre 
D) A product page 
E) None of the above

An example of top of funnel content is an online calculator

Micro-influencers are typically celebrities

Which two factors are most important in shaping customer brand perceptions through website content?

Two measures of content effectiveness in generating awareness for a website content asset are:

An example of the implementation of a content hub on a website are

Introduction to Digital Marketing

Remix

Digital Models

Social Media Marketing

Designing Digital Experiences

Traffic Building

Customer Lifecycle Communications and CRM

Managing Digital Marketing

Digital Marketing Plan

Filters

Exam 4: Digital Customers

An example of top of funnel content is an online calculator

Micro-influencers are typically celebrities

Which two factors are most important in shaping customer brand perceptions through website content?

Two measures of content effectiveness in generating awareness for a website content asset are:

An example of the implementation of a content hub on a website are

Introduction to Digital Marketing

Remix

Digital Models

Social Media Marketing

Designing Digital Experiences

Traffic Building

Customer Lifecycle Communications and CRM

Managing Digital Marketing

Digital Marketing Plan

Filters