Deck 4: Co-Operating to Compete

Question 1

Which one of the following is not a segment of the MICE market?

A) Meetings
B) Incentives
C) Conferences
D) Education

Answer 1

D

Question 2

An exhibition of products and/or services held for members of a common or related industry, which is not open to the general public, is referred to as a ____________:

A) Convention
B) Trade show
C) Exhibition
D) Meeting

Answer 2

B

Question 3

A travel reward given by companies to employees to stimulate productivity, is referred to as:

A) Incentive travel
B) Business travel
C) Conference travel
D) Inducement travel

Answer 3

A

Question 4

Which of the following is the most critical factor in attracting conferences to a destination?

A) DMO budget size
B) Number of hotel rooms
C) Number of convention centres
D) the destination's image

Question 5

Which of the following conference groups is the most price sensitive?

A) SMERFs
B) Government
C) Corporate
D) Tourism

Question 6

DMOs specialising in attracting conferences are known as:

A) EAVs
B) CVBs
C) VICs
D) PCOs

Question 7

DMOs and conference groups often contract the following to organise the event:

A) EAV
B) CVB
C) VIC
D) PCO

Question 8

Special events provide DMOs with one of the few opportunities to be involved in:

A) new product development
B) new revenue streams
C) staff development
D) overseas travel

Question 9

Of critical importance in attracting conferences and special events is:

A) an attractive destination image
B) promotional videos
C) tax incentives
D) novelty seeking

Question 10

A key objective for DMOs in the meetings and events sectors is to consider the extent to which the event will:

A) maximise opportunities for stakeholders' involvement in planning and organising
B) be supported in their development by stakeholders
C) justify public spending on supporting infrastructure
D) all of the above