Question 1

Special events provide DMOs with one of the few opportunities to be involved in:

Accepted Answer

A)  new product development 
B)  new revenue streams 
C)  staff development 
D)  overseas travel 
A)  new product development 
B)  new revenue streams 
C)  staff development 
D)  overseas travel A

Question 2

DMOs and conference groups often contract the following to organise the event:

Accepted Answer

A)  EAV 
B)  CVB 
C)  VIC 
D)  PCO 
A)  EAV 
B)  CVB 
C)  VIC 
D)  PCO D

Question 3

An exhibition of products and/or services held for members of a common or related industry, which is not open to the general public, is referred to as a ____________:

Accepted Answer

A)  Convention 
B)  Trade show 
C)  Exhibition 
D)  Meeting 
A)  Convention 
B)  Trade show 
C)  Exhibition 
D)  Meeting B

Question 4

Which of the following conference groups is the most price sensitive?

Accepted Answer

A)  SMERFs 
B)  Government 
C)  Corporate 
D)  Tourism 
A)  SMERFs 
B)  Government 
C)  Corporate 
D)  Tourism

Question 5

Which of the following is the most critical factor in attracting conferences to a destination?

Accepted Answer

A)  DMO budget size 
B)  Number of hotel rooms 
C)  Number of convention centres 
D)  the destination's image 
A)  DMO budget size 
B)  Number of hotel rooms 
C)  Number of convention centres 
D)  the destination's image

Question 6

Of critical importance in attracting conferences and special events is:

Accepted Answer

A)  an attractive destination image 
B)  promotional videos 
C)  tax incentives 
D)  novelty seeking 
A)  an attractive destination image 
B)  promotional videos 
C)  tax incentives 
D)  novelty seeking

Question 7

Which one of the following is not a segment of the MICE market?

Accepted Answer

A)  Meetings 
B)  Incentives 
C)  Conferences 
D)  Education 
A)  Meetings 
B)  Incentives 
C)  Conferences 
D)  Education

Question 8

A key objective for DMOs in the meetings and events sectors is to consider the extent to which the event will:

Accepted Answer

A)  maximise opportunities for stakeholders' involvement in planning and organising 
B)  be supported in their development by stakeholders 
C)  justify public spending on supporting infrastructure 
D)  all of the above 
A)  maximise opportunities for stakeholders' involvement in planning and organising 
B)  be supported in their development by stakeholders 
C)  justify public spending on supporting infrastructure 
D)  all of the above

Question 9

A travel reward given by companies to employees to stimulate productivity, is referred to as:

Accepted Answer

A)  Incentive travel 
B)  Business travel 
C)  Conference travel 
D)  Inducement travel 
A)  Incentive travel 
B)  Business travel 
C)  Conference travel 
D)  Inducement travel

Question 10

DMOs specialising in attracting conferences are known as:

Accepted Answer

A)  EAVs 
B)  CVBs 
C)  VICs 
D)  PCOs 
A)  EAVs 
B)  CVBs 
C)  VICs 
D)  PCOs

Special events provide DMOs with one of the few opportunities to be involved in:

DMOs and conference groups often contract the following to organise the event:

An exhibition of products and/or services held for members of a common or related industry, which is not open to the general public, is referred to as a ____________:

Which of the following conference groups is the most price sensitive?

Which of the following is the most critical factor in attracting conferences to a destination?

Of critical importance in attracting conferences and special events is:

Which one of the following is not a segment of the MICE market?

A key objective for DMOs in the meetings and events sectors is to consider the extent to which the event will:

A travel reward given by companies to employees to stimulate productivity, is referred to as:

DMOs specialising in attracting conferences are known as:

The Study of Destination Marketing

The Destination Marketing Organisation Dmo and Destination Competitiveness

Destination Marketing Organisation Dmo Funding and Governance

The Destination Marketing Organisation Dmo, Disasters, Crises, and Dark Tourism

Destination Marketing Strategy Framework

Destination Brand Identity

Destination Image

Destination Brand Positioning

Destination Marketing Communications

The Destination Darketing Organisation Dmo Public Relations and Publicity Seeking

The Destination Marketing Organisation Dmo and Social Media

Destination Marketing Organisations Dmo and the Travel Trade

Destination Marketing Performance Measurement

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Exam 4: Co-Operating to Compete

Special events provide DMOs with one of the few opportunities to be involved in:

DMOs and conference groups often contract the following to organise the event:

An exhibition of products and/or services held for members of a common or related industry, which is not open to the general public, is referred to as a ____________:

Which of the following conference groups is the most price sensitive?

Which of the following is the most critical factor in attracting conferences to a destination?

Of critical importance in attracting conferences and special events is:

Which one of the following is not a segment of the MICE market?

A key objective for DMOs in the meetings and events sectors is to consider the extent to which the event will:

A travel reward given by companies to employees to stimulate productivity, is referred to as:

DMOs specialising in attracting conferences are known as:

The Study of Destination Marketing

The Destination Marketing Organisation Dmo and Destination Competitiveness

Destination Marketing Organisation Dmo Funding and Governance

The Destination Marketing Organisation Dmo, Disasters, Crises, and Dark Tourism

Destination Marketing Strategy Framework

Destination Brand Identity

Destination Image

Destination Brand Positioning

Destination Marketing Communications

The Destination Darketing Organisation Dmo Public Relations and Publicity Seeking

The Destination Marketing Organisation Dmo and Social Media

Destination Marketing Organisations Dmo and the Travel Trade

Destination Marketing Performance Measurement

Filters