Deck 34: Yearning for Lightness: Transnational Circuits in the Marketing and Consumption of Skin Lighteners

Question 1

The preference for and privileging of lighter skin and discrimination against those with darker skin is known as ______.

A) racism
B) colorism
C) culturism
D) purism

Answer 1

B

Question 2

Why does the relationship between skin color and judgments about attractiveness affect women most acutely?

A) Women typically have dark skin.
B) Women typically have lighter skin.
C) Women's worth is based primarily on wealth and prestige.
D) Women's worth is judged heavily on appearance.

Answer 2

D

Question 3

According to the author, the site where all of the players in the global lightening market meet is ______.

A) China
B) the movies
C) India
D) the internet

Answer 3

D

Question 4

In Southern Africa, European colonialism equated Blackness with ______.

A) beauty
B) turbulence
C) sophistication
D) dirt

Question 5

Three of the largest corporations involved in the skin-lightening market are ______.

A) L'Oreal, Shiseido, and Unilever
B) Revlon, Burt's Bees, and General Mills
C) Arbonne, Clinique, and Ginsburg
D) Nabisco, Benefit, and Estee Lauder

Question 6

Who is currently driving the market for skin lighteners in South Africa?

A) rural, poor black women
B) rural, poor white women
C) upwardly mobile black women
D) upwardly mobile white men

Question 7

Discussions of skin lightening on African American internet forums indicate that the participants seek ______ skin.

A) white
B) Mulatto
C) freckled
D) light

Question 8

The largest market for skin lighteners is found in ______.

A) India
B) South Africa
C) Malaysia
D) China

Question 9

The use of skin lighteners by Latino immigrants came to the attention of the United States because of ______.

A) a double homicide involving a son killing his parents
B) outbreaks of mercury poisoning
C) cheating in the Femina Miss India pageant
D) false advertising by a large cosmetics company

Question 10

What is the chemical of choice in high-end skin lighteners?

A) mercury
B) vitamin E
C) hydroquinone
D) corticosteroids

Question 11

Discuss how large manufacturers of skin lighteners not only respond to a preexisting need but create a need for their products.

Question 12

Elaborate on the importance of the internet in the current lightening market.

Question 13

Identify one side effect of each of the three most common chemicals used in skin lighteners.

Question 14

Explain the paper bag test.

Question 15

Which countries have the most desirable skin color, according to young Filipinas?