Exam 34: Yearning for Lightness: Transnational Circuits in the Marketing and Consumption of Skin Lighteners

The use of skin lighteners by Latino immigrants came to the attention of the United States because of ______.

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Question 1

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Discuss how large manufacturers of skin lighteners not only respond to a preexisting need but create a need for their products.

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Question 2

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Their advertising often depicts having dark skin as a painful and depressing experience. Before "unveiling" their fairness, dark-skinned women are shown as unhappy, suffering from low self-esteem, ignored by young men, and denigrated by their parents. For example, women undergo a transformation of not only their complexion but also their personality and fate when using their products. In short, dark skin becomes a burden and handicap that can be overcome only by using the product being advertised.

Who is currently driving the market for skin lighteners in South Africa?

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Question 3

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Discussions of skin lightening on African American internet forums indicate that the participants seek ______ skin.

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Question 4

Why does the relationship between skin color and judgments about attractiveness affect women most acutely?

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Question 5

The preference for and privileging of lighter skin and discrimination against those with darker skin is known as ______.

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Question 6

Explain the paper bag test.

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Question 7

The largest market for skin lighteners is found in ______.

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Question 8

In Southern Africa, European colonialism equated Blackness with ______.

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Question 9

According to the author, the site where all of the players in the global lightening market meet is ______.

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Question 10

Three of the largest corporations involved in the skin-lightening market are ______.

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Question 11

Which countries have the most desirable skin color, according to young Filipinas?

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Question 12

What is the chemical of choice in high-end skin lighteners?

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Question 13

Elaborate on the importance of the internet in the current lightening market.

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Question 14

Identify one side effect of each of the three most common chemicals used in skin lighteners.

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Question 15

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Exam 34: Yearning for Lightness: Transnational Circuits in the Marketing and Consumption of Skin Lighteners

The use of skin lighteners by Latino immigrants came to the attention of the United States because of ______.

Discuss how large manufacturers of skin lighteners not only respond to a preexisting need but create a need for their products.

Who is currently driving the market for skin lighteners in South Africa?

Discussions of skin lightening on African American internet forums indicate that the participants seek ______ skin.

Why does the relationship between skin color and judgments about attractiveness affect women most acutely?

The preference for and privileging of lighter skin and discrimination against those with darker skin is known as ______.

Explain the paper bag test.

The largest market for skin lighteners is found in ______.

In Southern Africa, European colonialism equated Blackness with ______.

According to the author, the site where all of the players in the global lightening market meet is ______.

Three of the largest corporations involved in the skin-lightening market are ______.

Which countries have the most desirable skin color, according to young Filipinas?

What is the chemical of choice in high-end skin lighteners?

Elaborate on the importance of the internet in the current lightening market.

Identify one side effect of each of the three most common chemicals used in skin lighteners.

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