Deck 4: Psychology and Consumer Behavior: Understanding the Self and Influences on Decision Making

Question 1

The subjective self, as we see ourselves, is called:

A)The real self
B)The ideal self
C)The looking-glass self
D)None of the above

Answer 1

The ideal self

Question 2

The way we think other people see us is called:

A)The real self.
B)The looking-glass self
C)The ideal self
D)None of the above

Answer 2

The ideal self

Question 3

The process of monitoring our behavior to conform with feedback from others is called:

A)Self-expression
B)Self-monitoring
C)Self-behaving
D)None of the above

Answer 3

None of the above

Question 4

Which of the following is true?

A)Low self-monitors worry about what other people think of them
B)High self-monitors believe themselves to be apart from the rest of humanity.
C)Low self-monitors behave according to some inner drive.
D)None of the above

Question 5

Ducking when a stone is thrown at you is an example of:

A)Species response tendencies
B)Maturation
C)Learning
D)None of the above

Question 6

The tendency for elderly people to move more slowly is an example of:

A)Species response tendencies
B)Maturation
C)Learning
D)None of the above

Question 7

In Pavlov's experiment, the bell acted as:

A)An unconditioned response
B)An unconditioned stimulus
C)A conditioned stimulus
D)None of the above

Question 8

If the conditioned stimulus comes before the unconditioned stimulus, this is called:

A)Forward conditioning
B)Backward conditioning
C)Simultaneous conditioning
D)None of the above

Question 9

If the unconditioned stimulus comes before the conditioned stimulus, this is called:

A)Forward conditioning
B)Backward conditioning
C)Simultaneous conditioning
D)None of the above

Question 10

Which works best in advertising?

A)Forward conditioning
B)Backward conditioning
C)Simultaneous conditioning
D)None of the above

Question 11

What is the correct term for a situation where a stimulus no longer evokes the conditioned response?

A)Generalisation.
B)Discrimination
C)Extinction
D)None of the above

Question 12

All of the following factors would be listed as social factors that influence consumer behaviour EXCEPT:

A)Roles and status
B)Family.
C)Occupation.
D)Reference groups.

Question 13

Which of the following would correctly be labelled as a cultural factor that would influence consumer behaviour?

A)Social class.
B)Reference groups.
C)Lifestyle.
D)Family.

Question 14

Which of the following would be the BEST description of the major AIO dimensions that describe a person's pattern of living?

A)Attitudes, Interests, and Opinions.
B)Activities, Interests, and Opinions.
C)Activities, Innovation, and Occasions.
D)Attitudes, Income, and Observations.

Question 15

"We are what we have" would be associated with which of the following concepts?

A)Attitudes.
B)Beliefs.
C)A person's self-concept.
D)Personality.

Question 16

Another term for a motive (especially after it has become activated or directed) is a:

A)Need.
B)Action.
C)Drive.
D)Cue.

Question 17

Basic needs such as hunger and thirst are called:

A)Safety needs.
B)Psychological needs.
C)Social needs.
D)Physiological needs.

Question 18

Which step of the buyer decision process immediately precedes the purchase decision?

A)Need recognition.
B)Information search.
C)Post purchase behaviour.
D)Evaluation of alternatives.

Question 19

If a consumer has discomfort caused by post purchase conflict, the consumer is experiencing:

A)Subliminal persuasion.
B)Cognitive dissonance.
C)Stimulus ambiguity.
D)Confirmation.

Question 20

Ads affecting consumers subconscious minds are classified as

A)Online Advertising
B)Subliminal Advertising
C)Luminal Advertising
D)Both B And C

Question 21

Tendency to which experiences of potential customers fits with innovation is called

A)Relative Advantage
B)Divisibility
C)Communicability
D)Compatibility