Question 1

Ducking when a stone is thrown at you is an example of:

Accepted Answer

A) Species response tendencies 
B) Maturation 
C) Learning 
D) None of the above 
A) Species response tendencies 
B) Maturation 
C) Learning 
D) None of the above C

Question 2

In Pavlov's experiment, the bell acted as:

Accepted Answer

A) An unconditioned response 
B) An unconditioned stimulus 
C) A conditioned stimulus 
D) None of the above 
A) An unconditioned response 
B) An unconditioned stimulus 
C) A conditioned stimulus 
D) None of the above A

Question 3

Tendency to which experiences of potential customers fits with innovation is called

Accepted Answer

A) Relative Advantage 
B) Divisibility 
C) Communicability 
D) Compatibility 
A) Relative Advantage 
B) Divisibility 
C) Communicability 
D) Compatibility D

Question 4

What is the correct term for a situation where a stimulus no longer evokes the conditioned response?

Accepted Answer

A) Generalisation. 
B) Discrimination 
C) Extinction 
D) None of the above 
A) Generalisation. 
B) Discrimination 
C) Extinction 
D) None of the above

Question 5

Basic needs such as hunger and thirst are called:

Accepted Answer

A) Safety needs. 
B) Psychological needs. 
C) Social needs. 
D) Physiological needs. 
A) Safety needs. 
B) Psychological needs. 
C) Social needs. 
D) Physiological needs.

Question 6

Another term for a motive (especially after it has become activated or directed) is a:

Accepted Answer

A) Need. 
B) Action. 
C) Drive. 
D) Cue. 
A) Need. 
B) Action. 
C) Drive. 
D) Cue.

Question 7

Which of the following would be the BEST description of the major AIO dimensions that describe a person's pattern of living?

Accepted Answer

A) Attitudes, Interests, and Opinions. 
B) Activities, Interests, and Opinions. 
C) Activities, Innovation, and Occasions. 
D) Attitudes, Income, and Observations. 
A) Attitudes, Interests, and Opinions. 
B) Activities, Interests, and Opinions. 
C) Activities, Innovation, and Occasions. 
D) Attitudes, Income, and Observations.

Question 8

Which of the following is true?

Accepted Answer

A) Low self-monitors worry about what other people think of them 
B) High self-monitors believe themselves to be apart from the rest of humanity. 
C) Low self-monitors behave according to some inner drive. 
D) None of the above 
A) Low self-monitors worry about what other people think of them 
B) High self-monitors believe themselves to be apart from the rest of humanity. 
C) Low self-monitors behave according to some inner drive. 
D) None of the above

Question 9

Which works best in advertising?

Accepted Answer

A) Forward conditioning 
B) Backward conditioning 
C) Simultaneous conditioning 
D) None of the above 
A) Forward conditioning 
B) Backward conditioning 
C) Simultaneous conditioning 
D) None of the above

Question 10

The tendency for elderly people to move more slowly is an example of:

Accepted Answer

A) Species response tendencies 
B) Maturation 
C) Learning 
D) None of the above 
A) Species response tendencies 
B) Maturation 
C) Learning 
D) None of the above

Question 11

Which of the following would correctly be labelled as a cultural factor that would influence consumer behaviour?

Accepted Answer

A) Social class. 
B) Reference groups. 
C) Lifestyle. 
D) Family. 
A) Social class. 
B) Reference groups. 
C) Lifestyle. 
D) Family.

Question 12

The process of monitoring our behavior to conform with feedback from others is called:

Accepted Answer

A) Self-expression 
B) Self-monitoring 
C) Self-behaving 
D) None of the above 
A) Self-expression 
B) Self-monitoring 
C) Self-behaving 
D) None of the above

Question 13

All of the following factors would be listed as social factors that influence consumer behaviour EXCEPT:

Accepted Answer

A) Roles and status 
B) Family. 
C) Occupation. 
D) Reference groups. 
A) Roles and status 
B) Family. 
C) Occupation. 
D) Reference groups.

Question 14

"We are what we have" would be associated with which of the following concepts?

Accepted Answer

A) Attitudes. 
B) Beliefs. 
C) A person's self-concept. 
D) Personality. 
A) Attitudes. 
B) Beliefs. 
C) A person's self-concept. 
D) Personality.

Question 15

Which step of the buyer decision process immediately precedes the purchase decision?

Accepted Answer

A) Need recognition. 
B) Information search. 
C) Post purchase behaviour. 
D) Evaluation of alternatives. 
A) Need recognition. 
B) Information search. 
C) Post purchase behaviour. 
D) Evaluation of alternatives.

Question 16

If the unconditioned stimulus comes before the conditioned stimulus, this is called:

Accepted Answer

A) Forward conditioning 
B) Backward conditioning 
C) Simultaneous conditioning 
D) None of the above 
A) Forward conditioning 
B) Backward conditioning 
C) Simultaneous conditioning 
D) None of the above

Question 17

Ads affecting consumers subconscious minds are classified as

Accepted Answer

A) Online Advertising 
B) Subliminal Advertising 
C) Luminal Advertising 
D) Both B And C 
A) Online Advertising 
B) Subliminal Advertising 
C) Luminal Advertising 
D) Both B And C

Question 18

The subjective self, as we see ourselves, is called:

Accepted Answer

A) The real self 
B) The ideal self 
C) The looking-glass self 
D) None of the above 
A) The real self 
B) The ideal self 
C) The looking-glass self 
D) None of the above

Question 19

The way we think other people see us is called:

Accepted Answer

A) The real self. 
B) The looking-glass self 
C) The ideal self 
D) None of the above 
A) The real self. 
B) The looking-glass self 
C) The ideal self 
D) None of the above

Question 20

If a consumer has discomfort caused by post purchase conflict, the consumer is experiencing:

Accepted Answer

A) Subliminal persuasion. 
B) Cognitive dissonance. 
C) Stimulus ambiguity. 
D) Confirmation. 
A) Subliminal persuasion. 
B) Cognitive dissonance. 
C) Stimulus ambiguity. 
D) Confirmation.

Ducking when a stone is thrown at you is an example of:

In Pavlov's experiment, the bell acted as:

Tendency to which experiences of potential customers fits with innovation is called

What is the correct term for a situation where a stimulus no longer evokes the conditioned response?

Basic needs such as hunger and thirst are called:

Another term for a motive (especially after it has become activated or directed) is a:

Which of the following would be the BEST description of the major AIO dimensions that describe a person's pattern of living?

Which of the following is true?

Which works best in advertising?

The tendency for elderly people to move more slowly is an example of:

Which of the following would correctly be labelled as a cultural factor that would influence consumer behaviour?

The process of monitoring our behavior to conform with feedback from others is called:

All of the following factors would be listed as social factors that influence consumer behaviour EXCEPT:

"We are what we have" would be associated with which of the following concepts?

Which step of the buyer decision process immediately precedes the purchase decision?

If the unconditioned stimulus comes before the conditioned stimulus, this is called:

Ads affecting consumers subconscious minds are classified as

The subjective self, as we see ourselves, is called:

The way we think other people see us is called:

If a consumer has discomfort caused by post purchase conflict, the consumer is experiencing:

Consumer Behavior and Market Research Tools

Consumer Behavior and Buying Process

Business Buying Process, Motivation, Perception, and Attitudes

Consumer Behavior and Cultural Factors

Culture, Social Classes, and Consumer Behavior

Consumer Behavior and Electronic Commerce

Marketing Research and Personalization Strategies

Understanding Consumer Behavior and Marketing Strategies

Filters

Exam 4: Psychology and Consumer Behavior: Understanding the Self and Influences on Decision Making

Ducking when a stone is thrown at you is an example of:

In Pavlov's experiment, the bell acted as:

Tendency to which experiences of potential customers fits with innovation is called

What is the correct term for a situation where a stimulus no longer evokes the conditioned response?

Basic needs such as hunger and thirst are called:

Another term for a motive (especially after it has become activated or directed) is a:

Which of the following would be the BEST description of the major AIO dimensions that describe a person's pattern of living?

Which of the following is true?

Which works best in advertising?

The tendency for elderly people to move more slowly is an example of:

Which of the following would correctly be labelled as a cultural factor that would influence consumer behaviour?

The process of monitoring our behavior to conform with feedback from others is called:

All of the following factors would be listed as social factors that influence consumer behaviour EXCEPT:

"We are what we have" would be associated with which of the following concepts?

Which step of the buyer decision process immediately precedes the purchase decision?

If the unconditioned stimulus comes before the conditioned stimulus, this is called:

Ads affecting consumers subconscious minds are classified as

The subjective self, as we see ourselves, is called:

The way we think other people see us is called:

If a consumer has discomfort caused by post purchase conflict, the consumer is experiencing:

Consumer Behavior and Market Research Tools

Consumer Behavior and Buying Process

Business Buying Process, Motivation, Perception, and Attitudes

Consumer Behavior and Cultural Factors

Culture, Social Classes, and Consumer Behavior

Consumer Behavior and Electronic Commerce

Marketing Research and Personalization Strategies

Understanding Consumer Behavior and Marketing Strategies

Filters