Deck 11: Consumers in Situations

Question 1

Impulsive shopping provides the highest hedonic value to consumers.

Answer 1

False
Experiential shopping provides the highest hedonic value.

Question 2

Seasonality refers to regularly occurring conditions that vary with the time of year.

Answer 2

True

Question 3

Experiential shopping involves recreationally oriented activities designed to provide interest, excitement, relaxation, fun, or some other desired feeling.

Answer 3

True

Question 4

Time pressure is represented by an urgency to act based on some real or self-imposed deadline.

Question 5

Situational influences can be classified into one of two categories: utilitarian and hedonic.

Question 6

Periodical cycle refers to the rhythm of the human body that varies with the time of day.

Question 7

Shopping occurs in situations that are not easily controlled by a consumer and often not by the marketer either.

Question 8

Personal shopping value (PSV) is the overall objective worth of a shopping activity considering all associated costs and benefits.

Question 9

The term situational factors is sometimes used to refer to situational characteristics related to time.

Question 10

Situational influences change the desirability of consuming things but don't change the value of these things.

Question 11

Shopping is the set of value-producing consumer activities that directly increase the likelihood that something will be purchased.

Question 12

Utilitarian shopping value represents the worth of an activity because the time spent doing the activity itself is personally gratifying.

Question 13

The two types of shopping activities are utilitarian shopping and hedonic shopping.

Question 14

Epistemic shopping activities are oriented toward a specific, intended purchase or purchases.

Question 15

The challenge for those who sell seasonal products is to position the product more as an everyday option.

Question 16

Consumers experiencing time pressure are less likely to rely on simple choice heuristics than are those in less tense situations.

Question 17

A physical store is necessary for shopping to take place.

Question 18

Situational influences are things that influence consumers that are independent of enduring consumer, brand, or product characteristics.

Question 19

Timing ad buys so that advertisements run primarily at times when customers will be most receptive to the message is called advertiming.

Question 20

Outshopping is an experiential shopping activity.

Question 21

Retail quality is the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities.

Question 22

Sensation is a term that refers to humans' physical and psychological processing of smells.

Question 23

Impulsive consumer acts are characterized by situational memory, utilitarian orientation, and spontaneity.

Question 24

Foreground music is music that becomes the focal point of attention and can have strong effects on a consumer's willingness to approach or avoid an environment.

Question 25

In consumer behavior, atmospherics refers to the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise a physical environment.

Question 26

Compulsive consumer behavior is harmful.

Question 27

Consumer self-restraint refers to the tendency for consumers to inhibit outside, or situational, influences from interfering with shopping intentions.

Question 28

Compared to compulsive consumer behavior, impulsive consumer behavior seems to be uncontrollable.

Question 29

Consumers with a low capacity to self-regulate are referred to as externally-oriented.

Question 30

Pop music used in the background contributes to discount store perceptions.

Question 31

Retailers specializing in things like a wide selection of goods, low prices, guarantees, and knowledgeable employees are positioning based on the functional quality of a retail store.

Question 32

Impulse purchasing is synonymous with unplanned purchasing behavior.

Question 33

Impulsive acts are usually spontaneous but involve long-term feelings of liberation.

Question 34

Background music is music played below the recognition threshold that would make it perceptible to consumers but still influential.

Question 35

Synergy refers to how consistent the elements of an environment are with each other.

Question 36

The hedonic quality represents the emotional meaning of an environment, which results from the sum effect of all ambient attributes that affect the way one feels in that place.

Question 37

Fit refers to how appropriate the elements of an environment are for a given environment.

Question 38

Compulsivity is a personality trait that represents how sensitive a consumer is to immediate rewards.

Question 39

Acquisitional shopping activities typically have high utilitarian shopping value but low hedonic shopping value.

Question 40

Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions are using positioning that emphasizes affective quality.

Question 41

Mental budgeting is simply a memory accounting for recent spending.

Question 42

Around 2:00 in the afternoon, Jay gets tired and takes a nap. Jay's level of energy that varies with time of day is explained by which concept?

A) circadian cycle
B) sleep-wake cycle
C) seasonality cycle
D) lunar cycle
E) high-low cycle

Question 43

Consumers often make social comparisons when encountering a salesperson in a store.

Question 44

A consumer's buying power means his or her annual income.

Question 45

Situational characteristics related to time are known as _____.

A) temporal factors
B) sequential factors
C) fleeting factors
D) seasonal factors
E) epistemic factors

Question 46

_____ is represented by an urgency to act based on some real or self-imposed deadline.

A) Circadian rhythm
B) Seasonality
C) Expiration
D) Time pressure
E) Epistemic pressure

Question 47

The term antecedent conditions refers to situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment.

Question 48

The leaves are budding and flowers are starting to bloom. It's that time of year when people start working outside in their yards, and home improvement stores and nurseries start selling annuals for flower beds. Which temporal factor is influencing these purchases?

A) circadian cycle
B) lunar cycle
C) planting cycle
D) climatic conditions
E) seasonality

Question 49

Susan's daughter's birthday party is about to start in an hour and Susan is still at the store buying party favors and decorations. She really wanted this party to be special for her daughter, but she didn't have time to shop around for the perfect items so she purchased what was available. Which temporal factor is influencing Susan's purchase?

A) circadian rhythm
B) seasonality
C) time pressure
D) time of day
E) time of year

Question 50

A fearful consumer will tend to buy more but enjoy the experience less.

Question 51

Which of the following refers to regularly occurring conditions that vary with the time of year?

A) temporal factors
B) time pressure
C) circadian cycle
D) sequentially
E) seasonality

Question 52

Crowding actually exerts a nonlinear effect on consumers, with a mild degree of crowding producing the most positive outcomes.

Question 53

Generally, budgeting is associated with frugality.

Question 54

The mood that consumers bring to the shopping environment can exaggerate the actual experience.

Question 55

Research has found that consumers who perceive a product in a predominantly red background tend to think the product is of higher quality.

Question 56

The social environment includes the other customers and employees in a service or shopping environment.

Question 57

Our bodies have a rhythm that varies with the time of day, which is referred to as _____.

A) biorhythms
B) lunar cycle
C) sleep-wake cycle
D) biometrics
E) circadian cycle

Question 58

Which of the following is NOT a situational influence?

A) time
B) enduring involvement
C) place
D) conditions
E) all of these choices are situational influences

Question 59

Running advertisements primarily at times when customers will be most receptive to the messages is a practice known as _____.

A) advertiming
B) flighting
C) recency
D) circadian cycle
E) pulsing

Question 60

Things that influence consumers that are independent of enduring consumer, brand, or product characteristics are called _____.

A) temporary influences
B) tangential influences
C) noninvolvement influences
D) interactive influences
E) situational influences

Question 61

Which type of shopping involves activities oriented toward a specific, intended purchase or purchases?

A) experiential shopping
B) utilitarian shopping
C) end-state shopping
D) acquisitional shopping
E) rational shopping

Question 62

Which of the following shopping activities is most likely to lead to high utilitarian value?

A) acquisitional shopping
B) impulsive shopping
C) experiential shopping
D) habitual shopping
E) end-state shopping

Question 63

Retailers specializing in things like a wide selection of goods, low prices, guarantees, and knowledgeable employees are positioning based on _____.

A) affective quality
B) hedonic quality
C) perceptual quality
D) legitimate quality
E) functional quality

Question 64

A consumer is thinking about purchasing a new computer, so she searches the Internet to compare brands and visits stores, such as Best Buy. The activities performed by this consumer can best be labeled _____.

A) marketing
B) consumption
C) self-regulation
D) affect transferal
E) shopping

Question 65

Jim and his wife went to Best Buy to learn about HDTVs. They are not ready to purchase one yet, and they just want to acquire more knowledge about this product. Which type of shopping activity is this?

A) acquisitional shopping
B) epistemic shopping
C) experiential shopping
D) informational shopping
E) utilitarian shopping

Question 66

Claire and her friends go to the mall every weekend. They really don't purchase much, but they like the recreation the outing provides. Which type of shopping activity is this?

A) acquisitional shopping
B) epistemic shopping
C) experiential shopping
D) impulsive shopping
E) habitual shopping

Question 67

Which type of shopping value represents the worth obtained because some shopping task or job is completed successfully?

A) hedonic shopping value
B) absolute shopping value
C) epistemic shopping value
D) acquisitional shopping value
E) utilitarian shopping value

Question 68

Spontaneous activities characterized by a diminished regard for consequences, heightened emotional involvement, and a desire for immediate, self-fulfillment is representative of which type of shopping activity?

A) acquisitional shopping
B) epistemic shopping
C) experiential shopping
D) impulsive shopping
E) habitual shopping

Question 69

The overall subjective worth of a shopping activity considering all associated costs and benefits is known as _____.

A) utilitarian shopping value (USV)
B) hedonic shopping value (HSV)
C) epistemic shopping value (ESV)
D) acquisitional shopping value (ASV)
E) personal shopping value (PSV)

Question 70

Melanie went to the mall to purchase a gift for her mother for Mother's Day and ended up buying new make-up for herself as well as perfume for her mother. She didn't intend to purchase the makeup, but the sale person was so nice and suggested new make-up for her. In addition to acquiring the gift for her mother, which other type of shopping did Melanie engage in?

A) epistemic shopping
B) impulsive shopping
C) utilitarian shopping
D) affective shopping
E) person shopping

Question 71

Epistemic shopping _____.

A) involves activities oriented toward acquiring knowledge about products
B) involves recreationally oriented activities designed to provide interest, excitement, relaxation, fun, social interaction, or some other desired feeling
C) is spontaneous
D) results in impulse purchases
E) creates affective shopping value

Question 72

Around which quality does Walmart position itself when it claims it is the low-price leader?

A) legitimate quality
B) verifiable quality
C) functional quality
D) affective quality
E) objective quality

Question 73

Cindy loves to shop, especially for gifts for family and friends because it is personally gratifying. Which type of shopping value does Cindy receive?

A) utilitarian shopping value
B) hedonic shopping value
C) experiential shopping value
D) complete shopping value
E) epistemic shopping value

Question 74

Which type of shopping is recreationally oriented to provide interest, excitement, relaxation, fun, social interaction, or some other desired feeling?

A) affective shopping
B) experiential shopping
C) epistemic shopping
D) impulsive shopping
E) acquisitional shopping

Question 75

Companies running commercials for sleep medication during the middle of the night is an example of _____.

A) flighting
B) pulsing
C) advertiming
D) circadian cycle
E) epistemic scheduling

Question 76

All of the following are types of shopping activities EXCEPT _____.

A) epistemic shopping
B) acquisitional shopping
C) hedonic shopping
D) experiential shopping
E) impulsive shopping

Question 77

Betsy got all of her kids' school supplies at Walmart. Which type of shopping value did Betsy most likely receive by getting her shopping task completed successfully?

A) utilitarian shopping value
B) hedonic shopping value
C) epistemic shopping value
D) experiential shopping value
E) complete shopping value

Question 78

Shoppers who receive gratification just from doing the activity of shopping experience _____.

A) utilitarian shopping value
B) experiential shopping value
C) affective shopping value
D) hedonic shopping value
E) shopping process value

Question 79

The set of value-producing consumer activities that directly increase the likelihood that something will be purchased is the definition of _____.

A) marketing
B) shopping
C) consumption
D) consumer self-regulation
E) affect transferal

Question 80

Marian's shopping activities are focused on purchasing new shoes for her son. Which type of shopping activity best describes Marian's situation?

A) acquisitional shopping
B) epistemic shopping
C) experiential shopping
D) impulsive shopping
E) hedonic shopping