Question 1

Compare and contrast impulsive, unplanned, and compulsive shopping behaviors.

Accepted Answer

Impulsive consumption is largely characterized by three components:
(1) Impulsive acts are usually spontaneous and involve at least short-term feelings of liberation.
(2) Impulsive acts are usually associated with a diminished regard for any costs or consequences (negative aspects) associated with the act.
(3) Impulsive acts are usually motivated by a need for immediate self-fulfillment and are thus usually highly involving emotionally and associated with hedonic shopping value.
Impulsive purchasing is not synonymous with unplanned purchasing behavior. Unplanned shopping, buying, and consuming share some, but not all, characteristics of truly impulsive consumer behavior. Unplanned consumer acts are characterized by:
(1) Situational memory - something in the environment triggers the knowledge in memory that something is needed.
(2) Utilitarian orientation - purchase allows the consumer to fulfill a utilitarian need, such as replenish the supply of a needed product.
(3) Spontaneity - since they are unplanned, they are done without any significant deliberation or prior decision making.
Impulsive and compulsive consumer behavior share many of the same characteristics, but compulsive behavior can be distinguished from impulsive behavior with three distinguishing characteristics:
(1) Compulsive consumer behavior is harmful.
(2) Compulsive consumer behavior seems to be uncontrollable.
(3) Compulsive consumer behavior is driven by chronic depression.

Question 2

List the dimensions that impact the quality of an environment.

Accepted Answer

An environment's atmosphere is comprised of functional quality and affective quality. Elements that influence the functional quality of an atmosphere include things such as:
- knowledgeable salespeople
- low prices
- wide selection
- convenient: shopping, parking, payment, hours, and location
Elements that influence the affective quality include things such as:
- friendly employees
- colors
- lights
- music
- odors
- prestigious brands
- other shoppers: crowds and ease of movement

Question 3

Situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment are called _____.

Accepted Answer

A)  pre-conditions 
B)  individual difference variables 
C)  independent variables 
D)  antecedent conditions 
E)  dependent variables 
A)  pre-conditions 
B)  individual difference variables 
C)  independent variables 
D)  antecedent conditions 
E)  dependent variables D

Question 4

Contrary to recommendations by consumer credit counselors, most consumers don't keep written track of their purchases throughout the day and instead rely on their memory to account for recent spending. This memory accounting is referred to as _____.

Accepted Answer

A)  informal budgeting 
B)  ad-hoc budgeting 
C)  secondary budgeting 
D)  cognitive budgeting 
E)  mental budgeting 
A)  informal budgeting 
B)  ad-hoc budgeting 
C)  secondary budgeting 
D)  cognitive budgeting 
E)  mental budgeting

Question 5

Music that becomes the focal point of attention and can have strong effects on a consumer's willingness to approach or avoid an environment is called _____.

Accepted Answer

A)  atmospheric music 
B)  foreground music 
C)  background music 
D)  effective music 
E)  relevant music 
A)  atmospheric music 
B)  foreground music 
C)  background music 
D)  effective music 
E)  relevant music

Question 6

Retailers specializing in things like a wide selection of goods, low prices, guarantees, and knowledgeable employees are positioning based on the functional quality of a retail store.

Accepted Answer

A) True 
 B)False

Question 7

Impulsive shopping provides the highest hedonic value to consumers.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following describes consumers with a high capacity to self-regulate their behavior?

Accepted Answer

A)  action-oriented 
B)  state-oriented 
C)  task-oriented 
D)  focused 
E)  utilitarian-oriented 
A)  action-oriented 
B)  state-oriented 
C)  task-oriented 
D)  focused 
E)  utilitarian-oriented

Question 9

The two types of shopping activities are utilitarian shopping and hedonic shopping.

Accepted Answer

A) True 
 B)False

Question 10

Experiential shopping involves recreationally oriented activities designed to provide interest, excitement, relaxation, fun, or some other desired feeling.

Accepted Answer

A) True 
 B)False

Question 11

Cindy loves to shop, especially for gifts for family and friends because it is personally gratifying. Which type of shopping value does Cindy receive?

Accepted Answer

A)  utilitarian shopping value 
B)  hedonic shopping value 
C)  experiential shopping value 
D)  complete shopping value 
E)  epistemic shopping value 
A)  utilitarian shopping value 
B)  hedonic shopping value 
C)  experiential shopping value 
D)  complete shopping value 
E)  epistemic shopping value

Question 12

Situational influences change the desirability of consuming things but don't change the value of these things.

Accepted Answer

A) True 
 B)False

Question 13

Foreground music is music that becomes the focal point of attention and can have strong effects on a consumer's willingness to approach or avoid an environment.

Accepted Answer

A) True 
 B)False

Question 14

Margie is shopping for a gift for her sister when she sees something that she wants that is on sale and she buys it for herself. Which personality trait does this represent?

Accepted Answer

A)  conformity 
B)  susceptibility to external influences 
C)  consumer self-regulation 
D)  compulsive behavior 
E)  impulsivity 
A)  conformity 
B)  susceptibility to external influences 
C)  consumer self-regulation 
D)  compulsive behavior 
E)  impulsivity

Question 15

All of the following are elements of the affective quality of an environment's atmosphere EXCEPT _____.

Accepted Answer

A)  music 
B)  odors 
C)  knowledgeable salespeople 
D)  lights 
E)  prestigious brands 
A)  music 
B)  odors 
C)  knowledgeable salespeople 
D)  lights 
E)  prestigious brands

Question 16

Around which quality does Walmart position itself when it claims it is the low-price leader?

Accepted Answer

A)  legitimate quality 
B)  verifiable quality 
C)  functional quality 
D)  affective quality 
E)  objective quality 
A)  legitimate quality 
B)  verifiable quality 
C)  functional quality 
D)  affective quality 
E)  objective quality

Question 17

In consumer behavior, atmospherics refers to the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise a physical environment.

Accepted Answer

A) True 
 B)False

Question 18

Consumers with a low capacity to self-regulate are referred to as _____.

Accepted Answer

A)  action-oriented 
B)  state-oriented 
C)  susceptible consumers 
D)  situational shoppers 
E)  emotional shoppers 
A)  action-oriented 
B)  state-oriented 
C)  susceptible consumers 
D)  situational shoppers 
E)  emotional shoppers

Question 19

A fearful consumer will tend to buy more but enjoy the experience less.

Accepted Answer

A) True 
 B)False

Question 20

The social environment includes the other customers and employees in a service or shopping environment.

Accepted Answer

A) True 
 B)False

Compare and contrast impulsive, unplanned, and compulsive shopping behaviors.

List the dimensions that impact the quality of an environment.

Situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment are called _____.

Contrary to recommendations by consumer credit counselors, most consumers don't keep written track of their purchases throughout the day and instead rely on their memory to account for recent spending. This memory accounting is referred to as _____.

Music that becomes the focal point of attention and can have strong effects on a consumer's willingness to approach or avoid an environment is called _____.

Retailers specializing in things like a wide selection of goods, low prices, guarantees, and knowledgeable employees are positioning based on the functional quality of a retail store.

Impulsive shopping provides the highest hedonic value to consumers.

Which of the following describes consumers with a high capacity to self-regulate their behavior?

The two types of shopping activities are utilitarian shopping and hedonic shopping.

Experiential shopping involves recreationally oriented activities designed to provide interest, excitement, relaxation, fun, or some other desired feeling.

Cindy loves to shop, especially for gifts for family and friends because it is personally gratifying. Which type of shopping value does Cindy receive?

Situational influences change the desirability of consuming things but don't change the value of these things.

Foreground music is music that becomes the focal point of attention and can have strong effects on a consumer's willingness to approach or avoid an environment.

Margie is shopping for a gift for her sister when she sees something that she wants that is on sale and she buys it for herself. Which personality trait does this represent?

All of the following are elements of the affective quality of an environment's atmosphere EXCEPT _____.

Around which quality does Walmart position itself when it claims it is the low-price leader?

In consumer behavior, atmospherics refers to the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise a physical environment.

Consumers with a low capacity to self-regulate are referred to as _____.

A fearful consumer will tend to buy more but enjoy the experience less.

The social environment includes the other customers and employees in a service or shopping environment.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 11: Consumers in Situations

Compare and contrast impulsive, unplanned, and compulsive shopping behaviors.

List the dimensions that impact the quality of an environment.

Situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment are called _____.

Contrary to recommendations by consumer credit counselors, most consumers don't keep written track of their purchases throughout the day and instead rely on their memory to account for recent spending. This memory accounting is referred to as _____.

Music that becomes the focal point of attention and can have strong effects on a consumer's willingness to approach or avoid an environment is called _____.

Retailers specializing in things like a wide selection of goods, low prices, guarantees, and knowledgeable employees are positioning based on the functional quality of a retail store.

Impulsive shopping provides the highest hedonic value to consumers.

Which of the following describes consumers with a high capacity to self-regulate their behavior?

The two types of shopping activities are utilitarian shopping and hedonic shopping.

Experiential shopping involves recreationally oriented activities designed to provide interest, excitement, relaxation, fun, or some other desired feeling.

Cindy loves to shop, especially for gifts for family and friends because it is personally gratifying. Which type of shopping value does Cindy receive?

Situational influences change the desirability of consuming things but don't change the value of these things.

Foreground music is music that becomes the focal point of attention and can have strong effects on a consumer's willingness to approach or avoid an environment.

Margie is shopping for a gift for her sister when she sees something that she wants that is on sale and she buys it for herself. Which personality trait does this represent?

All of the following are elements of the affective quality of an environment's atmosphere EXCEPT _____.

Around which quality does Walmart position itself when it claims it is the low-price leader?

In consumer behavior, atmospherics refers to the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise a physical environment.

Consumers with a low capacity to self-regulate are referred to as _____.

A fearful consumer will tend to buy more but enjoy the experience less.

The social environment includes the other customers and employees in a service or shopping environment.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters