Deck 6: Business Intelligence Implementation: Integration and Emerging Trends

Question 1

By applying algorithms that reduce the volume of personally identifiable information, reality mining can characterize places according to the activity and movement between them.

Answer 1

False

Question 2

RFID technology generates massive amounts of data that can be analyzed to achieve great insights into a company's environment, a major purpose for the very existence of BI and decision support.

Answer 2

True

Question 3

Concepts such as virtual currencies often allow participants to buy or sell virtual goods or services, such as clothes or training.

Answer 3

True

Question 4

Virtual worlds are well-developed, interesting tools for businesses and consumers and have gained widespread acceptance.

Question 5

One of the applications of the massive amounts of data that are generated by RFID is in supply-chain management.

Question 6

RFID technology allows Coca-Cola to test and track new drink flavors and local preferences.

Question 7

Active RFID tags have their own power source and can initiate the data transmission process on their own, but need a reader to energize them.

Question 8

A clear vision and planning are factors critical to the success of BI implementation.

Question 9

Virtual worlds are defined as artificial worlds created by computer systems in which the user has the impression of being immersed.

Question 10

Web 2.0 is not only changing what is on the Web, but also how it works.

Question 11

Mobile social networking refers to social networking where members converse and connect with one another using cell phones or other mobile devices. It is much more popular in Japan, South Korea, and China than it is in the West.

Question 12

Just as RFID generates major data streams for further analysis through BI technologies that can assist in decision making, another massive data source and technologies to make sense of the data are emerging. This type of data mining is called reality mining.

Question 13

Social network analysis (SNA) software is used to identify, represent, analyze, visualize, or simulate network nodes and edges from various types of input data.

Question 14

Advertising and sales are the major EC activities in public social networks.

Question 15

To access a data warehouse, users who need to conduct an analysis, find information, or perform data visualization use software known as virtual ware.

Question 16

Without committed management support and sponsorship a business implementation has a high risk of failure.

Question 17

Simulating the real world via the use of tribes makes it possible to provide personalized services to each user without collecting personally identifiable information.

Question 18

In general, enterprises have not gained more value from BI by extending information to many types of employees, maximizing the use of existing data assets.

Question 19

Fundamentally, RFID is one example of automatic identification technologies, unlike scanner-based barcodes and magnetic strips.

Question 20

Wikia is an example of a new business model that has emerged from Web 2.0. It s the accumulation of the "power of the crowd," but the potential of such a business model remains limited because of competition.

Question 21

The success of today's highly volatile perishables supply chains depends on:

A) the range of passive tags.
B) the level and timeliness of product visibility.
C) the network effect.
D) the shelf life of the products.

Question 22

Which of the following is a reason why BI projects fail?

A) Failure to recognize BI projects as enterprise-wide business initiatives and that they differ from typical stand-alone solutions.
B) Lack of business sponsors with the ability to insure funding.
C) Lack of qualified and available staff.
D) All of the above.

Question 23

Which is not a major advantage of using Second Life for decision support?

A) easy access and low cost
B) pranksters and spam are filtered out
C) experienced and dedicated designer/builders
D) encourages active participation and experiential learning

Question 24

By analyzing and learning from these large-scale patterns of movement, Sense Networks is now adapting this general technology to help consumers find people with similar interests. This application is called ________.

A) Citysense
B) Macrosense
C) AppleSense
D) Second Life

Question 25

Privacy has long been a(n) ________ issue.

A) legal
B) ethical
C) social
D) all of the above

Question 26

MySpace and Facebook, Wikipedia and YouTube are examples of ________.

A) Web logs
B) online social networks
C) social network analysis software
D) Live Spaces

Question 27

A multitiered application architecture consists of:

A) ERP, cpm, and SCM
B) Web browser, Web server, application server, and database server
C) enterprise applications
D) All of the above

Question 28

Major objectives for BI software integration include all of the following except:

A) improving dashboard design
B) increasing the capabilities of the BI applications
C) enabling real-time decision support
D) enabling more powerful applications

Question 29

Many devices in use by consumers and business people are constantly sending out their ________.

A) location information
B) product data
C) triangulation
D) RFID

Question 30

Which of the following issues related to BI implementation is false?

A) BI and predictive analytics can lead to serious ethical issues such as privacy and accountability.
B) Developing an effective BI application is no longer complex.
C) Smaller organizations can make the solutions cost effective if they leverage existing databases rather than create new ones.
D) The quality and timeliness of business information for an organization is not the choice between profit and loss--it may be a question of survival.

Question 31

Today, collaboration on decisions that are more strategic in nature than ever before--decisions that may transform the business--involves nonroutine activities such as ________ discovering, innovating, creating and leading teams, learning, and relating.

A) visualizing
B) mining
C) brainstorming
D) virtual

Question 32

A primary reason why Facebook has expanded so rapidly is the ________, which refers to the principle that more users means more value.

A) network effect
B) mobile effect
C) mobile media
D) connection effect

Question 33

The most commonly used data representation for RFID technology is the:

A) Common Product Code (CPC)
B) Universal Product Code (UPC)
C) Electronic Product Code (EPC)
D) Standard Product Code (SPC)

Question 34

Although virtual worlds are becoming interesting tools for businesses and consumers, several factors have kept them from gaining widespread acceptance. Which of the following is one of those factors?

A) Requires downloading of a plug-in
B) Users get addicted
C) Costs are too high
D) Lack of technical staff

Question 35

Gillette has used RFID to determine whether stores have stocked their shelves with particular items for a particular promotion. They found that in those stores that used RFID to move a product from the backroom to the shelf before a promotion started, sales were ________ than those that did not move the product in a timely manner.

A) 8 percent higher
B) 18 percent higher
C) 28 percent higher
D) 48 percent higher

Question 36

One of the significant differences between Web 2.0 and the traditional Web is the ________ of Web 2.0.

A) enhanced privacy and security protection
B) opportunity to offer decision support capabilities in a novel way
C) greater collaboration among Internet users and other users, content providers, and enterprises
D) All of the above.

Question 37

RFID generates major data streams ready for analysis through BI technologies. Another massive data source is emerging, along with the data mining technologies to make sense of the data, which is referred to as ________.

A) triangulation
B) location-enabled services
C) reality mining
D) sensor mining

Question 38

RFID tag data for products consist of the following information except:

A) manufacturer
B) carrier
C) product
D) serial number

Question 39

The intention of ________ is to achieve a feeling of telepresence and participation from a distance.

A) active environments
B) Wikia
C) social networks
D) virtual worlds

Question 40

What is the difference between active and passive RFID tags?

A) Active tags have a battery as their own power source and do not need a reader to energize them like passive tags do.
B) Active tags receive energy from the electromagnetic field created by the reader; and passive tags receive energy from a battery.
C) Active tags are faster and less expensive than passive tags.
D) Passive tags are most frequently found in defense or military systems, and active tags are used more frequently in retail.

Question 41

________ software is used to identify, represent, analyze, visualize, or simulate network nodes and edges from various types of input data, including mathematical models of social networks.

Question 42

________ content is a major characteristic of Web 2.0, as is the emergence of social networking.

Question 43

A major highlight of Orkut is the individual power afforded to those who create their own groups and forums, which are called ________.

Question 44

Serious ________ issues may develop with the introduction of intelligent systems; liability and privacy are the dominant problem areas.

Question 45

Placing ________ chips on each flavor cartridge and using readers allows Coca-Cola to test new drink flavors and concepts, observe what flavors and combinations customers are choosing, identify regional preferences, and keep track of the amounts they are drinking.

Question 46

Privacy is the right to be left alone and the right to be free from ________ personal intrusions.

Question 47

Mobile social networking is much ________ popular in Japan, South Korea, and China than it is in the West.

Question 48

________ provide new immersive experiences for decision support and replicate many of the features
of physical gatherings.

Question 49

On the positive side for RFID, ________ have a longer read range, better accuracy, more complex rewritable information storage, and richer processing capabilities.

Question 50

In addition, members of social networks can tag the content they create and post it with key words they choose themselves, which makes the content ________.

Question 51

________, which was launched in 2004 by former Harvard student Mark Zuckerberg, is the second-largest social network service in the world.

Question 52

At present, the retail supply chain has primarily been interested in using ________ RFID tags.

Question 53

Business-oriented ________, such as InFlow and Netminer, concentrate on business issues.

Question 54

________ is the popular term for describing advanced Web technologies and applications, including blogs, wikis, RSS, mashups, user-generated content, and social networks.

Question 55

RFID tag data, in its purest form, is a series of ________.

Question 56

By analyzing and learning from these large-scale patterns of movement, it is possible to identify distinct classes of behaviors in specific contexts, called ________.

Question 57

The virtual elimination of software-upgrade cycles makes everything a perpetual ________ , or work in progress, and allows rapid prototyping, using the Web as an application development platform.

Question 58

________ is an effective and efficient Web development technique for creating interactive Web applications.

Question 59

Wikia is working on community-developed Web searches. If they can create a successful one, ________ will have a challenger.

Question 60

A major objective of Web 2.0 is to enhance creativity, information sharing, and ________.

Question 61

Describe three representative characteristics of the Web 2.0 environment.

Question 62

What is the main function of middleware?

Question 63

What is privacy? Why is it difficult to enforce privacy regulations?

Question 64

List four major disadvantages of using Second Life for decision support.

Question 65

List three reasons for BI project failures.

Question 66

Describe social network analysis (SNA) software.

Question 67

What are four major advantages of using Second Life for decision support?

Question 68

List four characteristics and benefits of SaaS.

Question 69

How are real-world institutions, such as businesses and government agencies, incorporating virtual worlds into their strategic marketing initiatives?

Question 70

Define the components of RFID and how active and passive tags works.