Deck 13: Events and Promotions

Question 1

Why are meetings considered vital public relations tools?

A) Management will likely approve of them in advance.
B) They provide an opportunity for an audience to gather face-to-face.
C) They fulfill a basic human need to convene and socialize.
D) Both B and C.
E) They are considered to be the most time-efficient of all communication tools.

Answer 1

D

Question 2

All of the following are trade show considerations EXCEPT:

A) make display booth visually attractive.
B) involve visitors.
C) always offer food.
D) have knowledgeable representatives.
E) all of the above.

Answer 2

C

Question 3

Hiring celebrity for promotional event is considered

A) a risky move, because you never know how they will behave.
B) a creative solution to any situation.
C) a time-honored tool for increasing media attendance.
D) too expensive for most organizations.
E) a tired technique that should usually be avoided.

Answer 3

B

Question 4

Speakers need to know all of the following about meeting EXCEPT:

A) information about the meeting sponsor and attendees
B) meeting purpose and objectives
C) average audience age
D) anticipated size of the audience
E) topic and length of presentation

Question 5

When planning banquet, which factors requires the closest attention?

A) The budget.
B) The facilities.
C) The food plan.
D) Beverage service.
E) Seating arrangements.

Question 6

The purpose of an open house is to

A) give away merchandise.
B) create favorable opinion about the organization.
C) reveal the personality of the CEO.
D) build cohesion in organization's staff.
E) revisit key strategic plans.

Question 7

Which of the following is not concern when practitioner is planning convention?

A) timing
B) audience
C) planner fatigue
D) facilities
E) program

Question 8

When pitching trade show to journalist, it is most important to

A) Include a news release to make the journalist's job easier.
B) make hotel accommodations for the journalist.
C) be creative in pitching ideas.
D) show why the company's products or services merit the journalist's time.
E) Both C and D.

Question 9

Which of the following items should be considered when planning meeting?

A) lighting
B) screens or monitors
C) seating and tables
D) speaker's podium
E) all of the above

Question 10

Which of the following is question that event planners must ask?

A) What is the purpose of the event?
B) How many people will attend?
C) Who will attend?
D) Who will speak?
E) all of the above

Question 11

The going rate for typical "bread and butter" business-type speaker is

A) $500.
B) $5,000 to $10,000.
C) $15,000 to $20,000.
D) $30,000 to $40,000.
E) $50,000.

Question 12

Which public relations event shows visitors the facilities where an organization does its work and how the work is done?

A) a concert
B) familiarization trip
C) press conference
D) open house
E) community outreach

Question 13

An important aspect of meetings is that they fulfill basic human need to convene and socialize.

Question 14

What are the two required elements to get people to attend convention?

A) An appealing program.
B) Discounted hotel rooms.
C) A concerted effort to persuade members to attend.
D) A and B only
E) A and C only.

Question 15

All of the following "to do's" have to be done before an event EXCEPT:

A) settle accounts with restaurant or hotel.
B) determine the best date and time for event.
C) select the restaurant or other facility.
D) prepare a timetable for the events.
E) all of the above.

Question 16

Which of the following is not reason to hold promotional event?

A) to fulfill orders from management
B) to promote sales
C) to increase organizational visibility
D) to make friends
E) to raise money for a charitable cause

Question 17

Any booth or exhibit at trade show should be

A) designed for maximum visibility.
B) staffed by celebrities.
C) designed to accommodate journalists' equipment.
D) easily assembled.
E) all of the above.

Question 18

Why do corporations sponsor various events that are covered by the media?

A) To cut through the media clutter.
B) To please company stockholders.
C) To establish brand identity.
D) A and C only.
E) To achieve an immediate return on investment.

Question 19

All of the following are questions to ask when considering sponsoring an event EXCEPT:

A) can the company afford to fulfill its obligation?
B) is it too closely aligned to our organizational objectives?
C) does the event reach the organization's target audience?
D) are the event organizers experienced and professional?
E) does the event give the organization a chance to develop new contracts and business ? opportunities?

Question 20

All of the following are tips for working with the media at trade show EXCEPT:

A) plan major announcements to coincide with the show.
B) include the name of the trade show in all news releases.
C) include the booth number in all releases.
D) pay for everything you can.
E) train spokespeople to make brief presentations.

Question 21

Event management companies have tried using online and social media to increase attendance at conventions, but without much success.

Question 22

In planning an open house, public relations professionals must consider number of factors.List some of these factors and explain why they are important for successful open house.

Question 23

It's important to involve visitors at trade show booth.

Question 24

Security at public events is significant aspect that should get as much attention as lighting, sound, and signage.

Question 25

You are the junior-level public relations staff member at Tacoma Community College.One of your first major projects is to plan and facilitate strategic planning meeting between college faculty, students, and community stakeholders.What questions do you first need to ask? What are the most important considerations in setting up the meeting and ensuring its success?

Question 26

large meeting site will make people feel it was important, regardless of the number of attendees.

Question 27

Individuals attending meetings or events utilize all five senses in the process.

Question 28

At trade shows, all booths and exhibits should be designed for maximum visibility, above all else.

Question 29

For corporation, the best reason to sponsor an event is to gain an immediate return on investment.

Question 30

Printing of the convention program should be delayed until the last possible moment.

Question 31

More than anything, public relations professionals organize open houses and plant tours to sell the company brand.