Question 1

An important aspect of meetings is that they fulfill basic human need to convene and socialize.

Accepted Answer

A) True 
 B)False  True

Question 2

Printing of the convention program should be delayed until the last possible moment.

Accepted Answer

A) True 
 B)False  True

Question 3

All of the following are questions to ask when considering sponsoring an event EXCEPT:

Accepted Answer

A)  can the company afford to fulfill its obligation? 
B)  is it too closely aligned to our organizational objectives? 
C)  does the event reach the organization's target audience? 
D)  are the event organizers experienced and professional? 
E)  does the event give the organization a chance to develop new contracts and business ? opportunities? 
A)  can the company afford to fulfill its obligation? 
B)  is it too closely aligned to our organizational objectives? 
C)  does the event reach the organization's target audience? 
D)  are the event organizers experienced and professional? 
E)  does the event give the organization a chance to develop new contracts and business ? opportunities? B

Question 4

All of the following are tips for working with the media at trade show EXCEPT:

Accepted Answer

A)  plan major announcements to coincide with the show. 
B)  include the name of the trade show in all news releases. 
C)  include the booth number in all releases. 
D)  pay for everything you can. 
E)  train spokespeople to make brief presentations. 
A)  plan major announcements to coincide with the show. 
B)  include the name of the trade show in all news releases. 
C)  include the booth number in all releases. 
D)  pay for everything you can. 
E)  train spokespeople to make brief presentations.

Question 5

Why do corporations sponsor various events that are covered by the media?

Accepted Answer

A)  To cut through the media clutter. 
B)  To please company stockholders. 
C)  To establish brand identity. 
D)  A and C only. 
E)  To achieve an immediate return on investment. 
A)  To cut through the media clutter. 
B)  To please company stockholders. 
C)  To establish brand identity. 
D)  A and C only. 
E)  To achieve an immediate return on investment.

Question 6

Which public relations event shows visitors the facilities where an organization does its work and how the work is done?

Accepted Answer

A)  a concert 
B)  familiarization trip 
C)  press conference 
D)  open house 
E)  community outreach 
A)  a concert 
B)  familiarization trip 
C)  press conference 
D)  open house 
E)  community outreach

Question 7

At trade shows, all booths and exhibits should be designed for maximum visibility, above all else.

Accepted Answer

A) True 
 B)False

Question 8

Hiring celebrity for promotional event is considered

Accepted Answer

A)  a risky move, because you never know how they will behave. 
B)  a creative solution to any situation. 
C)  a time-honored tool for increasing media attendance. 
D)  too expensive for most organizations. 
E)  a tired technique that should usually be avoided. 
A)  a risky move, because you never know how they will behave. 
B)  a creative solution to any situation. 
C)  a time-honored tool for increasing media attendance. 
D)  too expensive for most organizations. 
E)  a tired technique that should usually be avoided.

Question 9

For corporation, the best reason to sponsor an event is to gain an immediate return on investment.

Accepted Answer

A) True 
 B)False

Question 10

Why are meetings considered vital public relations tools?

Accepted Answer

A)  Management will likely approve of them in advance. 
B)  They provide an opportunity for an audience to gather face-to-face. 
C)  They fulfill a basic human need to convene and socialize. 
D)  Both B and C. 
E)  They are considered to be the most time-efficient of all communication tools. 
A)  Management will likely approve of them in advance. 
B)  They provide an opportunity for an audience to gather face-to-face. 
C)  They fulfill a basic human need to convene and socialize. 
D)  Both B and C. 
E)  They are considered to be the most time-efficient of all communication tools.

Question 11

Which of the following is question that event planners must ask?

Accepted Answer

A)  What is the purpose of the event? 
B)  How many people will attend? 
C)  Who will attend? 
D)  Who will speak? 
E)  all of the above 
A)  What is the purpose of the event? 
B)  How many people will attend? 
C)  Who will attend? 
D)  Who will speak? 
E)  all of the above

Question 12

Individuals attending meetings or events utilize all five senses in the process.

Accepted Answer

A) True 
 B)False

Question 13

Any booth or exhibit at trade show should be

Accepted Answer

A)  designed for maximum visibility. 
B)  staffed by celebrities. 
C)  designed to accommodate journalists' equipment. 
D)  easily assembled. 
E)  all of the above. 
A)  designed for maximum visibility. 
B)  staffed by celebrities. 
C)  designed to accommodate journalists' equipment. 
D)  easily assembled. 
E)  all of the above.

Question 14

The going rate for typical "bread and butter" business-type speaker is

Accepted Answer

A)  $500. 
B)  $5,000 to $10,000. 
C)  $15,000 to $20,000. 
D)  $30,000 to $40,000. 
E)  $50,000. 
A)  $500. 
B)  $5,000 to $10,000. 
C)  $15,000 to $20,000. 
D)  $30,000 to $40,000. 
E)  $50,000.

Question 15

Security at public events is significant aspect that should get as much attention as lighting, sound, and signage.

Accepted Answer

A) True 
 B)False

Question 16

When pitching trade show to journalist, it is most important to

Accepted Answer

A)  Include a news release to make the journalist's job easier. 
B)  make hotel accommodations for the journalist. 
C)  be creative in pitching ideas. 
D)  show why the company's products or services merit the journalist's time. 
E)  Both C and D. 
A)  Include a news release to make the journalist's job easier. 
B)  make hotel accommodations for the journalist. 
C)  be creative in pitching ideas. 
D)  show why the company's products or services merit the journalist's time. 
E)  Both C and D.

Question 17

Event management companies have tried using online and social media to increase attendance at conventions, but without much success.

Accepted Answer

A) True 
 B)False

Question 18

You are the junior-level public relations staff member at Tacoma Community College.One of your first major projects is to plan and facilitate strategic planning meeting between college faculty, students, and community stakeholders.What questions do you first need to ask? What are the most important considerations in setting up the meeting and ensuring its success?

Accepted Answer

At the outset, one must understand the s

Question 19

large meeting site will make people feel it was important, regardless of the number of attendees.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is not reason to hold promotional event?

Accepted Answer

A)  to fulfill orders from management 
B)  to promote sales 
C)  to increase organizational visibility 
D)  to make friends 
E)  to raise money for a charitable cause 
A)  to fulfill orders from management 
B)  to promote sales 
C)  to increase organizational visibility 
D)  to make friends 
E)  to raise money for a charitable cause

An important aspect of meetings is that they fulfill basic human need to convene and socialize.

Printing of the convention program should be delayed until the last possible moment.

All of the following are questions to ask when considering sponsoring an event EXCEPT:

All of the following are tips for working with the media at trade show EXCEPT:

Why do corporations sponsor various events that are covered by the media?

Which public relations event shows visitors the facilities where an organization does its work and how the work is done?

At trade shows, all booths and exhibits should be designed for maximum visibility, above all else.

Hiring celebrity for promotional event is considered

For corporation, the best reason to sponsor an event is to gain an immediate return on investment.

Why are meetings considered vital public relations tools?

Which of the following is question that event planners must ask?

Individuals attending meetings or events utilize all five senses in the process.

Any booth or exhibit at trade show should be

The going rate for typical "bread and butter" business-type speaker is

Security at public events is significant aspect that should get as much attention as lighting, sound, and signage.

When pitching trade show to journalist, it is most important to

Event management companies have tried using online and social media to increase attendance at conventions, but without much success.

large meeting site will make people feel it was important, regardless of the number of attendees.

Which of the following is not reason to hold promotional event?

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

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Exam 13: Events and Promotions

An important aspect of meetings is that they fulfill basic human need to convene and socialize.

Printing of the convention program should be delayed until the last possible moment.

All of the following are questions to ask when considering sponsoring an event EXCEPT:

All of the following are tips for working with the media at trade show EXCEPT:

Why do corporations sponsor various events that are covered by the media?

Which public relations event shows visitors the facilities where an organization does its work and how the work is done?

At trade shows, all booths and exhibits should be designed for maximum visibility, above all else.

Hiring celebrity for promotional event is considered

For corporation, the best reason to sponsor an event is to gain an immediate return on investment.

Why are meetings considered vital public relations tools?

Which of the following is question that event planners must ask?

Individuals attending meetings or events utilize all five senses in the process.

Any booth or exhibit at trade show should be

The going rate for typical "bread and butter" business-type speaker is

Security at public events is significant aspect that should get as much attention as lighting, sound, and signage.

When pitching trade show to journalist, it is most important to

Event management companies have tried using online and social media to increase attendance at conventions, but without much success.

large meeting site will make people feel it was important, regardless of the number of attendees.

Which of the following is not reason to hold promotional event?

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters