Deck 11: Marketing: Building Profitable Customer Connections

Question 1

Green marketing has created an abundance of promotional opportunities, as marketers reach out to consumers via new tools, such as interactive advertising, virtual reality displays, text messaging, and video kiosks.

Answer 1

False

Question 2

Developing specific programs to help customers validate their purchase choices is one way marketers attempt to increase cognitive dissonance.

Answer 2

False

Question 3

Primary data is the new data that marketers compile for a specific research project.

Answer 3

True

Question 4

People marketing involves drawing people to a particular place.

Question 5

Recycle, don't drink and drive, buckle your seatbelt, support our political party, donate blood, and don't smoke are all examples of popular causes that use event marketing.

Question 6

The marketing concept has gathered momentum across the economy, leading to the marketing era, unfolding over the last decade, which zeros in on long-term customer relationships.

Question 7

Pagpartet is a supermarket that sells good quality products and renders excellent client service. Pagpartet's membership program for regular clients offers good discounts on perishable products. Its popularity and business generally increase through word-of-mouth. Consumers who shop at Pagpartet rarely switch to another supermarket for their monthly grocery shopping. In the context of marketing, which of the following concepts does this scenario best illustrate?

A)Customer loyalty
B)Market segmentation
C)Marketing mix
D)Cognitive dissonance

Question 8

Altacey, a multinational company that sells consumer durables, divides its target markets on the basis of the density of population in the areas it operates in. It employs more salesmen and spends more money on promotions in cities with high population densities. In the context of consumer market segmentation, which of the following types of market segmentation does Altacey most likely follow?

A)Psychographic segmentation
B)Behavioral segmentation
C)Customer-based segmentation
D)Geographic segmentation

Question 9

When it comes to creating customer satisfaction, perceived value is just as important as actual value.

Question 10

The marketing concept holds that delivering unmatched value to customers is the only effective way to achieve long-term profitability.

Question 11

Escribo Marketing holds annual blood donation camps and conducts other similar charitable events in educational institutions. Escribo Marketing is using people marketing.

Question 12

Freldine is a company that manufactures and sells different kinds of mattresses. Since it does not have any direct retail outlets, Freldine's products are bought by customers from home furnishing stores and e-commerce websites. In the context of customer relationship management, Freldine most likely establishes _____ with its customers.

A)limited relationships
B)partial partnerships
C)full partnerships
D)distinct relationships

Question 13

Demographic segmentation refers to dividing the market based on where consumers live.

Question 14

In the context of the marketing mix, the distribution strategy includes all of the ways that marketers communicate about their products.

Question 15

Consumer marketers direct their efforts to customers who are buying products to use either directly or indirectly to produce other products.

Question 16

Spalkyn, a footwear company, allows its customers to shop online on its website or mobile app or at its physical stores. At the company's physical stores, customers are given the option to pick up their products or have them delivered. In the context of marketing, which of following utilities does Spalkyn most likely provide?

A)Form utility
B)Time utility
C)Task utility
D)Ownership utility

Question 17

The commerce ministry of Setina Islands, a tax haven country, has been advertising the country's business opportunities and tourist-friendly culture in various international magazines. The advertisements illustrate idea marketing.

Question 18

Through the use of technology, marketers can lower costs and deliver greater value to their customers.

Question 19

In the year 1938, Popoud, a chocolate manufacturing company, was finding it difficult to trade its products because people were reluctant to spend money on nonessential goods. However, the company continued to manufacture chocolates in large quantities. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

A)The selling era
B)The production era
C)The relationship era
D)The marketing era

Question 20

Cognitive dissonance is the payoff for delivering value and generating satisfaction.

Question 21

Bolpalc, an automobile manufacturer, sends personalized diaries and other goodies every year to all the clients who puchased Bolpalc's luxury sedans. Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Customer relationship management
C)Consumer market segmentation
D)Mass customization

Question 22

Renetoge is a company that manufactures wooden furniture and sells them to furniture retailers and e-commerce websites. The company gives discounts to its regular multinational clients when they buy in bulk. Relationship managers in Renetoge visit clients on a regular basis for discussions. In the context of customer relationship management, Renetoge most likely establishes _____ with its customers.

A)limited relationships
B)partial partnerships
C)full partnerships
D)distinct relationships

Question 23

Coastharp, a furniture e-commerce website, allows its customers to book one-hour slots during which they wish to get their furniture delivered. They can also book another one-hour slot to get the delivered furniture assembled at their convenience. The company holds back orders and delays deliveries when customers are not available to receive them. In the context of marketing, which of the following utilities does Coastharp most likely provide through its service?

A)Form utility
B)Time utility
C)Possession utility
D)Ownership utility

Question 24

Which of the following is a similarity between demographic segmentation and psychographic segmentation?

A)Both divide markets based on consumer characteristics.
B)Both divide markets based on where consumers live.
C)Both divide markets based on how people behave toward various products.
D)Both are categories of business market segmentation.

Question 25

Which of the following can be achieved by marketers by acquiring customer loyalty?

A)A decrease in the actual value of products
B)The ability to function without feedback
C)Automatic market segmentation
D)Acquisition of new customers

Question 26

The _____ is a business philosophy that makes customer satisfaction-now and in the future-the central focus of the entire organization.

A)marketing concept
B)production concept
C)social marketing concept
D)hard sell concept

Question 27

The water authority of the metropolitan city of Bongkasea put up a sign near all public water taps that read the following: "Turn me off after use because I may not be free of cost in 2050." Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Place marketing
C)Event marketing
D)Idea marketing

Question 28

Which of the following marketing strategies can be best employed for attracting tourists?

A)Place marketing
B)Idea marketing
C)Green marketing
D)People marketing

Question 29

Lawrence recently bought a new luxury car, but he is not completely satisfied with it. He now wishes he had bought something that would have made a better impression on his colleagues. Lawrence's friend Howard, on the other hand, bought a secondhand sedan and is extremely happy with it. Howard becomes even more proud of his purchase when his friends compliment his car. From the marketing point of view, which of the following concepts has contributed to Howard feeling satisfied with his car?

A)The residual value of the car
B)The actual value of the car
C)The perceived value of the car
D)The salvage value of the car

Question 30

In the context of business market segmentation,__________refers to dividing the market based on the concentration of customers.

A)geographic segmentation
B)customer-based segmentation
C)behavioral segmentation
D)product-use-based segmentation

Question 31

Which of the following is a difference between demographic segmentation and geographic segmentation?

A)Demographic segmentation refers to dividing the market based on how people behave toward various products, whereas geographic segmentation refers to dividing the market based on consumer attitudes, interests, values, and lifestyles.
B)Demographic segmentation refers to dividing the market based on measurable characteristics about people, whereas geographic segmentation refers to dividing the market based on where consumers live.
C)Demographic segmentation refers to dividing the market based on where consumers live, whereas geographic segmentation refers to dividing the market based on how people behave toward various products.
D)Demographic segmentation refers to dividing the market based on consumer attitudes, interests, values, and lifestyles, whereas geographic segmentation refers to dividing the market based on measurable characteristics about people.

Question 32

Andrew has spent a lot of time gathering information about his top two clients and has decided to make them participate in his latest product development project. Andrew is trying to establish a__________with his clients.

A)full partnership
B)distinct relationship
C)partial partnership
D)limited relationship

Question 33

Julian Colton is an athlete who has won Olympic medals in various track events. He endorses the health drinks of Kaylao, a company that manufactures and sells organic food products. Kaylao shows Colton in its television advertisements and hoardings to gain people's attention. Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Place marketing
C)Event marketing
D)Idea marketing

Question 34

Flectamp, a new cell phone manufacturer, introduced a smart phone model, Linkul X3.4, which gets charged on solar power Television advertisements about this product show that the phone needs to be charged only once a week. Hence, several customers pre-booked this model before its launch. But after the launch of Linkul X3.4, 80 percent of its customer reviews on the Internet were bad. In the context of customer satisfaction, which of the following traps did Flectamp most likely fall into?

A)Limited relationship
B)Full partnership
C)Overpromising
D)Foretokening

Question 35

Gearjazz, a company that manufactures and sells musical instruments, aims to increase its popularity among music artists and enthusiasts by sponsoring the audio system for the music and arts festival being held in the town of Flavempia. Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Place marketing
C)Event marketing
D)Idea marketing

Question 36

Tyler Connor, a famous politician who supports the ruling party of the island country of Blavanka, endorses a publishing house named Cenzefor that he owns. Many Blavankan writers want to get their books published by Cenzefor because of Connor's connection with the brand. Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Place marketing
C)Event marketing
D)Idea marketing

Question 37

Habetts, a company that sells cell phone accessories, introduced a new range of cell phone covers in various patterns that read the following: "I don't drink and drive because I love my family." Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Place marketing
C)Event marketing
D)Idea marketing

Question 38

Boncidio Inc., a cell phone manufacturer, introduced a new cell phone model. 85 percent of this phone is made from biodegradable materials. This product attracts customers who give importance to using environment-friendly products in their daily lives. In the context of social responsibility and technology, Boncidio best illustrates _____.

A)mass customization
B)cognitive dissonance
C)green marketing
D)behavioral segmentation

Question 39

Debbilie, a chain of retail cosmetic stores, offers loyalty cards to its regular customers. The cardholders can earn points and get discounts for the purchases they make at any of the company's stores. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

A)The selling era
B)The production era
C)The relationship era
D)The marketing era

Question 40

Which of the following is a drawback of primary data?

A)It is frequently outdated.
B)It cannot be customized.
C)It tends to be expensive.
D)It may not meet your specific needs.

Question 41

The state government of the state of Bompahiam rewards writers who freelance articles about the state tourism. Travel freelancers mostly write about Bompahiam's tourist-friendly people who speak multiple languages, its coral reefs, its efficient and well-connected public transportation system, and its four annual festivals. Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Place marketing
C)Event marketing
D)Idea marketing

Question 42

Bryce Diego, the president of the developing country of Glompacia, travels to various developed countries to meet the heads of multinational business corporations. He presents before them the factors that make Glompacia, which is also a tax haven, one of the easiest countries to do business in. Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Place marketing
C)Event marketing
D)Idea marketing

Question 43

Arnoury, a car service station, takes feedback from clients after servicing their cars, which gives the clients a sense of importance. Arnoury's management also ensures rectification and improvement of its services based on clients' feedback. Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Customer relationship management
C)Consumer market segmentation
D)Mass customization

Question 44

Katherop, a company that manufactures and supplies baby clothes, conducts a charity program every year to distribute free products to the underprivileged children in rural areas. The company advertises this program to gain attention of its customers. Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Place marketing
C)Event marketing
D)Relationship marketing

Question 45

Granite Inc. is a reputable company that has contributed a lot toward the social welfare of the people. It has also improved working conditions in its overseas factories and has cut its waste emissions by half. To highlight these achievements, the company can publish a(n) _____.

A)green marketing audit report
B)corporate responsibility report
C)annual financial report
D)market research report

Question 46

Baylaine is a company that sells affordable, low-end cell phones. Baylaine's customers can register product or service complaints with the company through emails; the company's customer support team replies to customer queries and complaints within five hours of the receipt of an email. In the context of customer relationship management, Baylaine most likely establishes _____ with its customers.

A)limited relationships
B)partial partnerships
C)full partnerships
D)distinct relationships

Question 47

Mauve Inc. purchased a global data collection and management system that provides detailed information about each of its customers. Using this information, Mauve is able to identify the individual needs of all its customers and provide customized products and services. This scenario illustrates the concept of:

A)mass customization.
B)green marketing.
C)cannibalization.
D)place marketing.

Question 48

Which of the following elements is a personal influence on the consumer decision-making process?

A)Culture
B)Family
C)Friends
D)Demographics

Question 49

The coastal town of Olaspen offers various exotic water sports and hiking expeditions to its tourists. The town government of Olaspen advertises its adventure tourism in travel magazines, newspapers, and on the television in neighboring countries. Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Place marketing
C)Event marketing
D)Idea marketing

Question 50

Jackson runs a chain of small retail stores called Wandmin that sells bottled water, fresh juices, desserts, and some snacks. All outlets of Wandmin are either in the middle of or at the end of walking trails in Jackson's hilly hometown, where several tourists go hiking. In the context of marketing, which of following utilities does Wandmin most likely provide?

A)Form utility
B)Time utility
C)Place utility
D)Ownership utility

Question 51

Amforted is a company that provides various multinational corporations with housekeeping staff on contract basis. Each relationship manager is allotted one client to work with until the contract period is over. In the context of customer relationship management, Amforted most likely establishes _____ with its customers.

A)limited relationships
B)partial partnerships
C)full partnerships
D)distinct relationships

Question 52

Jim works in the marketing department of a smartphone manufacturing firm. He is currently working on ideas for a new package design for the company's latest range of smartphones. In the context of the company's marketing mix, Jim's ideas contribute to the _____.

A)pricing strategy
B)distribution strategy
C)product strategy
D)promotion strategy

Question 53

In the year 1906, Kendreed, a company that sold kitchen utensils, had only one model of each of its products. The company did not feel the need to differentiate its wares because it did not analyze its business from a customer's point of view. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

A)The selling era
B)The production era
C)The relationship era
D)The marketing era

Question 54

_____ demands that marketers actively contribute to the needs of the broader community.

A)Social responsibility
B)Ethical consumerism
C)Corporate sustainability
D)Shareholder primacy

Question 55

__________is the description of how people act when they are buying, using, and discarding goods and services for their own personal consumption.

A)Cognitive dissonance
B)Observation research
C)Survey research
D)Consumer behavior

Question 56

_____ is the process of continually collecting information from the external marketing surroundings.

A)Globalized marketing
B)Target marketing
C)Environmental scanning
D)Market segmentation

Question 57

In the context of customer relationship management (CRM), a firm selling a high-ticket product to a small customer base is most likely to:

A)pursue a full partnership with each of its key clients.
B)develop a limited relationship with its customers.
C)focus less on customer service.
D)exclude its customers from the key aspects of the product development process.

Question 58

Companies employ _____ when they actively promote the ecological benefits of their products.

A)mass customization
B)environmental scanning
C)social marketing
D)green marketing

Question 59

Who among the following individuals is practicing green marketing?

A)Janet, who organizes blood donation drives
B)Claire, who sells solar-powered watches
C)Sam, who volunteers at a local self-help group
D)Christine, who gives money to a nonprofit organization

Question 60

A whole range of public and private organizations market beliefs that are meant to change how people think or act. This is referred to as__________.

A)people marketing
B)place marketing
C)event marketing
D)idea marketing

Question 61

Neone is an energy drink manufacturer. The marketing strategies of Neone are focused on males who are in the age group of 16 to 25 years and who enjoy sports and other outdoor activities. The company advertises its products at skateboard parks, basketball venues, and ski resorts. The customer group that Neone focuses on is called its _____.

A)business market
B)target market
C)niche market
D)consumer market

Question 62

Spacelace is a company that provides plumbing solutions to luxury hotels and resorts. It enters into contracts with multinational builders to take up all of their construction projects. The company has a customer support team that can work out of clients' offices when requirements arise. In the context of customer relationship management, Spacelace most likely establishes _____ with its customers.

A)limited relationships
B)partial partnerships
C)full partnerships
D)distinct relationships

Question 63

Norldenp Open is a tennis championship that is conducted every. By the end of spring, various companies that sponsor the championship start mentioning the championship in their product labels and in their advertisements. Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Place marketing
C)Event marketing
D)Idea marketing

Question 64

Ella runs a handicrafts shop named Pentcrafto, where she sells home décor products made from recycled paper. In the context of marketing, which of following utilities does Pentcrafto's products most likely provide?

A)Form utility
B)Time utility
C)Place utility
D)Ownership utility

Question 65

Reginald Inc., a well-known automobile manufacturer, advertised the launch of its new solar powered car, Brandon. There was so much hype about the car in the market that thousands of customers prebooked it. However, after the delivery of the cars, several customers complained that the power windows did not work properly in solar power and that the brakes were not up to the mark. In the context of customer satisfaction, which of the following traps does the scenario illustrate?

A)Overpromising
B)Underpromising
C)Market segmentation
D)Market cannibalization

Question 66

Limpuntof Heritage Festival is an annual cultural event held in the country of Pompottis. A number of domestic companies extend their sponsorships for this event as part of their corporate social responsibility activities to preserve the heritage of the country. Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Place marketing
C)Event marketing
D)Relationship marketing

Question 67

The advertisements of bus tour operator companies in the city of Lubtilace increase the popularity of the city's tourist attractions. Bursilopp, a company that operates tourist buses across the city, shows the city's major tourist spots in its television advertisements. Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Place marketing
C)Event marketing
D)Idea marketing

Question 68

In an effort to expand its business, music retailer Musow offers DVD rentals online. In order to understand the trends in consumer interest, Musow has decided to evaluate data of the hyperlinks that customers click when they visit its website. This is an example of how a company can obtain _____.

A)secondary data
B)external data
C)integrated data
D)primary data

Question 69

Paris Hilton declaring, "I am a marketing genius" is an example of__________.

A)people marketing
B)place marketing
C)event marketing
D)idea marketing

Question 70

Hartown Medicare, a private hospital advertises at bus stops for blood donation using the slogan: "Donate blood, save lives, stay healthy! You can donate blood at Hartown's 24/7." Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Place marketing
C)Event marketing
D)Idea marketing

Question 71

Parchova is a multinational company that manufactures and sells stationery products. Customers who buy five or more products at a time from its retail outlets are given a notepad and a pen for free. In the context of customer relationship management, Parchova most likely establishes _____ with its customers.

A)limited relationships
B)partial partnerships
C)full partnerships
D)distinct relationships

Question 72

Which of the following statements is true of product-use-based market segmentation?

A)It helps product industries that are clustered in certain areas.
B)It includes both the benefits that consumers seek from products and how consumers use the product.
C)It can incorporate countries, cities, or population density as key factors that affect products.
D)It helps small companies in narrowing the target markets for their products.

Question 73

Understanding the _____ begins with analysis of market share.

A)social environment
B)technological environment
C)demographic strengths
D)competitive environment

Question 74

Keitras is a women's apparel store that specializes in winter clothing. It targets university students aged 20-25 with its trendy collection of sweaters, sweatshirts, stockings, and stoles. In the context of consumer market segmentation, which of the following types of market segmentation does Keitras most likely follow?

A)Demographic segmentation
B)Behavioral segmentation
C)Customer-based segmentation
D)Geographic segmentation

Question 75

Demographic segmentation divides the market based on:

A)measurable characteristics about people.
B)where consumers live.
C)the behavior of people toward certain products.
D)people's attitudes and lifestyles.

Question 76

Tinping is an e-commerce website that sells baked goods. When customers give constructive feedback about the company's products or services, the company sends them a box of cupcakes for free. In the context of customer relationship management, Tinping most likely establishes _____ with its customers.

A)limited relationships
B)partial partnerships
C)full partnerships
D)distinct relationships

Question 77

Which of the following is a characteristic of a well-chosen target market?

A)Good accessibility
B)Limited size
C)Nonprofit motive
D)Intense competition

Question 78

Idea marketing is often combined with__________to market ideas that are meant to change how people think or act.

A)people marketing
B)place marketing
C)event marketing
D)relationship marketing

Question 79

_____ is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value.

A)Customer relationship management
B)Cognitive dissonance
C)Customer-based segmentation
D)Customer centricity

Question 80

Aiden Brent, an international tennis player, owns a multinational chain of sports shops named Brent Deuce. The company is popular and gets the attention of sports enthusiasts because of its brand name and ownership. Which of the following marketing strategies does this scenario best illustrate?

A)People marketing
B)Place marketing
C)Event marketing
D)Idea marketing