Exam 11: Marketing: Building Profitable Customer Connections

Recycle, don't drink and drive, buckle your seatbelt, support our political party, donate blood, and don't smoke are all examples of popular causes that use event marketing.

_____ is the process of continually collecting information from the external marketing surroundings.

Limpuntof Heritage Festival is an annual cultural event held in the country of Pompottis. A number of domestic companies extend their sponsorships for this event as part of their corporate social responsibility activities to preserve the heritage of the country. Which of the following marketing strategies does this scenario best illustrate?

Demographic segmentation divides the market based on:

People marketing involves drawing people to a particular place.

In the context of the marketing mix, which of the following statements is true of a distribution strategy?

Idea marketing is often combined with__________to market ideas that are meant to change how people think or act.

In the context of the marketing mix, the distribution strategy includes all of the ways that marketers communicate about their products.

Jackson runs a chain of small retail stores called Wandmin that sells bottled water, fresh juices, desserts, and some snacks. All outlets of Wandmin are either in the middle of or at the end of walking trails in Jackson's hilly hometown, where several tourists go hiking. In the context of marketing, which of following utilities does Wandmin most likely provide?

The water authority of the metropolitan city of Bongkasea put up a sign near all public water taps that read the following: "Turn me off after use because I may not be free of cost in 2050." Which of the following marketing strategies does this scenario best illustrate?

Which of the following statements is true of loyal customers?

When it comes to creating customer satisfaction, perceived value is just as important as actual value.

Calidasth is a company that sells cosmetic products. Its retail outlets offer discount sales at the end of every season. In the context of customer relationship management, Calidasth most likely establishes _____ with its customers.

The _____ is a business philosophy that makes customer satisfaction-now and in the future-the central focus of the entire organization.

Which of the following is a drawback of primary data?

Hartown Medicare, a private hospital advertises at bus stops for blood donation using the slogan: "Donate blood, save lives, stay healthy! You can donate blood at Hartown's 24/7." Which of the following marketing strategies does this scenario best illustrate?

Habetts, a company that sells cell phone accessories, introduced a new range of cell phone covers in various patterns that read the following: "I don't drink and drive because I love my family." Which of the following marketing strategies does this scenario best illustrate?

Bryce Diego, the president of the developing country of Glompacia, travels to various developed countries to meet the heads of multinational business corporations. He presents before them the factors that make Glompacia, which is also a tax haven, one of the easiest countries to do business in. Which of the following marketing strategies does this scenario best illustrate?

Spacelace is a company that provides plumbing solutions to luxury hotels and resorts. It enters into contracts with multinational builders to take up all of their construction projects. The company has a customer support team that can work out of clients' offices when requirements arise. In the context of customer relationship management, Spacelace most likely establishes _____ with its customers.

Aiden Brent, an international tennis player, owns a multinational chain of sports shops named Brent Deuce. The company is popular and gets the attention of sports enthusiasts because of its brand name and ownership. Which of the following marketing strategies does this scenario best illustrate?