Deck 12: Building the Knowledge Base Research Tools

Question 1

The American Chamber of Commerce abroad is an example of a(n)________.

A)service organization
B)directory
C)electronic information service
D)international manufacturing organization
E)trade association

Answer 1

E

Question 2

Broad-based research to obtain information about the general variables of a target market outside a firm's home country is called a ________.

A)foreign market opportunity analysis
B)competitive assessment
C)Delphi studies
D)scenario building
E)content analysis

Answer 2

A

Question 3

Data used as a substitute for more desirable data that are unobtainable is called:

A)Primary data
B)Secondary data
C)Proxy information
D)Unstructured data
E)Qualitative data

Answer 3

C

Question 4

Of the following,which is NOT true regarding data privacy?

A)The concern over privacy has grown exponentially as a result of e-business.
B)In the United States,personal information is held in the highest regard and distributed only to reliable sources.
C)The European Union adopted a stringent data-privacy directive.
D)After 9/11,the United States sought to expand its international data collection.
E)When it comes to voter rolls,birth records,or mortgage information for international marketing purposes,companies looking to do business in the EU are still out of luck.

Question 5

________ research intends to answer such clear cut questions as: What is the sales potential for our measuring equipment in Malaysia? How much does the typical Greek consumer spend on fast food?

A)Primary
B)Secondary
C)Qualitative
D)Quantitative
E)Unstructured

Question 6

Electronic information security that restricts secondary use of data according to laws and preferences of the subjects is called ________.

A)proxy information
B)data privacy
C)content analysis
D)empathic design
E)scenario building

Question 7

Data originally collected to serve another purpose than the one in which the researcher is currently interested is called ________data.

A)primary
B)secondary
C)unstructured
D)qualitative
E)quantitative

Question 8

The question,"How attractive is the potential demand for company products and services?" should be answered in stage ________ in the determination of market potential.

A)one
B)two
C)three
D)four
E)five

Question 9

Which of the following is NOT true of using an electronic information source to obtain secondary data?

A)These techniques of research are cost effective.
B)Search engines cover only a portion of international publications.
C)These techniques are heavily biased towards English-language publications.
D)Sole reliance on electronic information may let the researcher lose out on valuable input.
E)Professionals must still leave their offices to retrieve the relevant data.

Question 10

Executives at Fresh Cut Flowers Company are interested in obtaining data from governments,international institutions,service organizations,trade associations,directories,and other firms.The type of data that those at Fresh Cut Flowers are looking for is called ________ data.

A)primary
B)secondary
C)unstructured
D)qualitative
E)quantitative

Question 11

Why do many managers do little research before they enter a foreign market?

A)They possess a lack of sensitivity to differences in culture,consumer tastes,and market demands.
B)They have a limited appreciation for the different environments abroad.
C)Managers have a lack of familiarity with national and international data source and an inability to use international data once they are obtained.
D)Firms often build their international business activities gradually,frequently based on unsolicited orders.
E)All of these

Question 12

According to the Focus on Politics box in chapter 12,________ has consistently been among the countries with the highest inflation rate in the world.

A)Japan
B)Niger
C)Israel
D)Argentina
E)Switzerland

Question 13

Data obtained directly for a specific research purpose through interviews,focus groups,surveys,observation,or experimentation is called ________.

A)secondary data
B)unstructured data
C)primary data
D)qualitative information
E)quantitative data

Question 14

A computer software company is interested in researching foreign market potentials.At this point,the company is attempting to determine which foreign markets warrant detailed investigation.The computer software company is in stage ________ in the determination of market potential.

A)one
B)two
C)three
D)four
E)five

Question 15

The question,"What is the aggregate demand in each of the selected markets?" should be answered in stage ________ in the determination of market potential.

A)one
B)two
C)three
D)four
E)five

Question 16

Conventional wisdom dictates that teenagers are the population segment that generates most of the hot new trends.This has given rise to a new marketing research segment called ________.

A)coolhunting
B)hothunting
C)popularity marketing
D)in-vogue marketing
E)fad marketing

Question 17

A research process that consists of matching markets to corporate strengths and providing an analysis of the best potential for specific offerings is called a ________.

A)foreign market opportunity analysis
B)survey
C)competitive assessment
D)focus group
E)Delphi study

Question 18

The single most important cause of failure in international business is:

A)Insufficient capital
B)Poor management
C)Insufficient preparation and information
D)Poor pricing strategies
E)Inadequate staff training

Question 19

Which of the following is NOT one of the four primary reasons why international research may differ substantially from that of domestic research?

A)New parameters
B)New environmental factors
C)An increase in the number of factors involved
D)A broader definition of competition
E)A difference in company goals

Question 20

Which is an example of macro data that are most crucial for international business executives?

A)local laws and regulation
B)size of market
C)distribution systems
D)tariff information
E)competitive activity

Question 21

When quantitative data are desired,________ and ________are more appropriate research instruments.

A)observation; focus groups
B)interviews; focus groups
C)observation; interviews
D)surveys; experimentation
E)surveys; observation

Question 22

To be useful to the decision maker,the information system must have seven certain attributes.They are:

A)cost-efficient,relevant,timely,flexible,diverse,novel,and convenient
B)innovative,cost-efficient,exhaustive,flexible,diverse,consistent,and timely
C)relevant,timely,flexible,accurate,exhaustive,consistent,and convenient
D)novel,flexible,diverse,exhaustive,consistent,cost efficient,and innovative
E)diverse,cost-efficient,innovative,relevant,novel,exhaustive,and accurate

Question 23

________ activities provide continuous information on political,social,and economic affairs internationally; on changes of attitudes of public institutions and private citizens; and on possible upcoming alterations.

A)Content analysis
B)Scenario building
C)Joint occurrence
D)Export complaint system
E)Environmental scanning

Question 24

The ideal size for a focus group is ________ participants.

A)one to three
B)five to seven
C)seven to ten
D)eleven to fourteen
E)fifteen to seventeen

Question 25

Information collected for analysis with open-ended questions is referred to as ________.

A)secondary data
B)unstructured data
C)primary data
D)quantitative data
E)qualitative data

Question 26

Several tools can be used to capture underlying dimensions of social change.When Google announced the development of new software that consumers could download to their mobile phones and receive free turn-by-turn directions,investors fled traditional global positioning system (GPS)makers like TomTom and Garmin.Within hours after Google's announcement, Garmin's shares had dropped by 17 percent and TomTom's by 21 percent.This is an example of ________.

A)foreign market opportunity analysis
B)competitive assessment
C)content analysis
D)scenario building
E)joint occurrence

Question 27

Firms are finding that about ________ percent of their customers abroad are dissatisfied with company products.

A)5
B)15
C)25
D)50
E)75

Question 28

A research tool using a group of experts to rank major future developments is referred to as:

A)Foreign market opportunity analysis
B)Delphi studies
C)Content analysis
D)Scenario building
E)Joint occurrence

Question 29

________ are usually conducted via questionnaires that are administered personally,by mail,or by telephone.

A)Surveys
B)Interviews
C)Focus groups
D)Competitive assessments
E)Joint occurrences

Question 30

A(n)________can provide the decision maker with basic data for most ongoing decisions.

A)interview
B)information system
C)export complaint system
D)content analysis
E)Delphi study

Question 31

Typically,Delphi studies are carried out with groups of about ________ well-chosen participants who possess expertise in an area of concern,such as future developments of the international trade environment.

A)10
B)20
C)30
D)100
E)150

Question 32

The intent of ________ data is not to amass data or to search for statistical significance,but rather to obtain a better understanding of given situations,behavioral patterns,or underlying dimensions.

A)unstructured
B)structured
C)qualitative
D)quantitative
E)primary

Question 33

Toyota sent a group of its engineers and designers to southern California to nonchalantly observe how women get into and operate their cars.They found that women with long fingernails have trouble opening the door and operating various knobs on the dashboard.Toyota engineers and designers were able to comprehend the women's plight and redesign some of their automobile interiors and exteriors,producing more desirable cars.This is an example of ________.

A)observation
B)qualitative information
C)scenario building
D)environmental scanning
E)empathic design

Question 34

Of the following,which is a disadvantage of using the World Wide Web as a tool in conducting research?

A)The technology can reach out in a low-cost fashion.
B)Using the World Wide Web can provide innovative ways to present stimuli and collect data.
C)E-mail surveys eliminate the need for postage and printing.
D)Electronic research suffers from a lack of confidentiality.
E)Larger and geographically diverse audiences can be the focus of an inquiry.

Question 35

Systematic evaluation of communication for frequency of expressions is referred to as ________.

A)foreign market opportunity analysis
B)competitive assessment
C)content analysis
D)scenario building
E)joint occurrence

Question 36

In order to stay close to their customers,proactive firms are developing ________.

A)interviews
B)joint occurrences
C)export complaint systems
D)content analyses
E)Delphi studies

Question 37

Many organizations put mechanisms in place to enrich the basic data flow to information systems.Three such mechanisms are:

A)foreign market opportunity analysis,competitive assessment,and scenario building
B)interviews,focus groups,and empathic design
C)environmental scanning,Delphi studies,and content analysis
D)environmental scanning,Delphi studies,and scenario building
E)interviews,surveys,and empathic design

Question 38

Management at Christi's Car Rental was interested in researching consumer preferences when it comes to the type of car customers would like to rent.Management talked with knowledgeable people face-to-face and sought answers to very narrow questions.This is an example of a(n):

A)Focus group
B)Delphi study
C)Interview
D)Survey
E)Observation

Question 39

Which of the following is NOT a research technique discussed in chapter 12?

A)Interview
B)Web technology
C)Focus group
D)Observation
E)Coding

Question 40

Information based on numeric and statistical relationships is called ________.

A)primary data
B)secondary data
C)unstructured data
D)proxy information
E)quantitative data

Question 41

When secondary information has been found to exist,it ought to be used so that time was not wasted in obtaining the data.

Question 42

The identification of crucial variables and determining their effects on different cases or approaches is called ________.

A)foreign market opportunity analysis
B)empathic design
C)competitive assessment
D)content analysis
E)scenario building

Question 43

ABC Company has been developing a series of plausible scenarios that are constructed from trends in the environment.The firm has also been formally reviewing assumptions built into existing plans and positions.ABC Company is using the _______ mechanism to build an information system.

A)environmental scanning
B)Delphi studies
C)scenario building
D)competitive assessment
E)export complaint system

Question 44

Occurrences of one or several shifts affecting the business environment in several locations simultaneously are referred to as ________.

A)competitive assessments
B)joint occurrences
C)content analyses
D)export complaint systems
E)Delphi studies

Question 45

Given large technological advances,the possibility of wholesale obsolescence of current technology must be considered.Quantum leaps in computer development and new generations of computers may render obsolete the entire technological investment of a corporation.This is an example of a(n)________ that firms must be aware of.

A)joint occurrence
B)competitive assessment
C)information system
D)Delphi study
E)scenario building

Question 46

There is a lack of consensus over how to manage the free flow of research for the sake of national security.

Question 47

Using data services for research means that professionals do not need to leave their offices,going from library to library to locate the facts they need.

Question 48

Stage three in the process of researching foreign market potentials consists of a company sales potential analysis.

Question 49

When going international,all the assumptions that were formulated over the years based on domestic business activities must now be reevaluated.

Question 50

Research is more important internationally than domestically.

Question 51

The aim of international research is to conduct a thorough and detailed analysis of the world on a market-by-market basis rather than a broad-brush approach.

Question 52

When information is needed,managers often cannot spend a lot of time,energy,or money finding,sifting through,and categorizing existing materials.Therefore,electronic information services are often used to obtain data almost immediately.

Question 53

When importing,the major focus shifts from sourcing to supplying.

Question 54

Managers are motivated to engage in international research because the majority of them are sensitive to differences in culture,consumer tastes,and market demands.

Question 55

The single most important cause of failure in international business is insufficient capital and resources.

Question 56

Stage one in the process of researching foreign market potentials consists of an assessment of industry market potential.

Question 57

The United Nations (UN)Statistical Yearbook is an annual publication of economic,social,and environmental statistics for more than 200 countries.

Question 58

Micro data that are most crucial for international business executives consists of tariff information and data on government trade policy.

Question 59

Standardized techniques are more useful in the collection of subjective data than of objective data.

Question 60

The information obtained through environmental scanning or Delphi studies can then be used to conduct a(n)________.

A)foreign market opportunity analysis
B)scenario analysis
C)survey
D)interview
E)joint occurrence

Question 61

A face-to-face research tool used to obtain in-depth information is called a(n)________.

Question 62

________ requires the researcher to play the role of a nonparticipating observer of activity and behavior.

Question 63

________ can provide the decision maker with basic data for most ongoing decisions.

Question 64

Much of the data available to firms are quantitative in nature; therefore,researchers do not need to inquire about qualitative data.

Question 65

Broad-based research to obtain information about the general variables of a target market outside a firm's home country is called ________.

Question 66

The intent of research for qualitative information is to amass data and search for statistical significance.

Question 67

Data used as a substitute for more desirable data that are unobtainable is called ________.

Question 68

________ are obtained by a firm to fill specific information needs.

Question 69

________ are information based on numeric and statistical relationships.

Question 70

Information collected for analysis with open-ended questions is called ________.

Question 71

Usually,ten to fifteen participants is the ideal size for a focus group.

Question 72

________ is electronic information security that restricts secondary use of data according to laws and preferences of the subjects.

Question 73

________ are a research technique in which representatives of a proposed target audience contribute to market research by participating in an unstructured discussion.

Question 74

Data that are not amenable to statistical analysis,but provide a better understanding,description,or prediction of given situations,behavioral patterns,or underlying dimensions are referred to as ________.

Question 75

All sorts of comical things can go wrong when a company translates its advertising into foreign languages.

Question 76

________ is a research process that consists of matching markets to corporate strengths and providing an analysis of the best potential for specific offerings.

Question 77

Data originally collected to serve another purpose than the one in which the researcher is currently interested is referred to as ________.

Question 78

_______ are usually conducted via questionnaires that are administered personally,by mail,or by telephone.

Question 79

As stated by a leading marketing research expert,in the not-too-distant future,web-based survey research will become the norm,not the exception.

Question 80

A user-centered design approach that observes customers in their normal environment in order to see how they use products and better identify their needs is called ________.