Exam 12: Building the Knowledge Base Research Tools

Many organizations put mechanisms in place to enrich the basic data flow to information systems.Three such mechanisms are:

Conventional wisdom dictates that teenagers are the population segment that generates most of the hot new trends.This has given rise to a new marketing research segment called ________.

Usually,ten to fifteen participants is the ideal size for a focus group.

Data that are not amenable to statistical analysis,but provide a better understanding,description,or prediction of given situations,behavioral patterns,or underlying dimensions are referred to as ________.

A(n)________can provide the decision maker with basic data for most ongoing decisions.

Define surveys and explain the advantages and potential setbacks of using them as a research tool.

Management at Christi's Car Rental was interested in researching consumer preferences when it comes to the type of car customers would like to rent.Management talked with knowledgeable people face-to-face and sought answers to very narrow questions.This is an example of a(n):

Occurrences of one or several shifts affecting the business environment in several locations simultaneously are referred to as ________.

When secondary information has been found to exist,it ought to be used so that time was not wasted in obtaining the data.

ABC Company has been developing a series of plausible scenarios that are constructed from trends in the environment.The firm has also been formally reviewing assumptions built into existing plans and positions.ABC Company is using the _______ mechanism to build an information system.

________ are usually conducted via questionnaires that are administered personally,by mail,or by telephone.

Stage one in the process of researching foreign market potentials consists of an assessment of industry market potential.

The United Nations (UN)Statistical Yearbook is an annual publication of economic,social,and environmental statistics for more than 200 countries.

According to the Focus on Politics box in chapter 12,________ has consistently been among the countries with the highest inflation rate in the world.

A research process that consists of matching markets to corporate strengths and providing an analysis of the best potential for specific offerings is called a ________.

When going international,all the assumptions that were formulated over the years based on domestic business activities must now be reevaluated.

The aim of international research is to conduct a thorough and detailed analysis of the world on a market-by-market basis rather than a broad-brush approach.

Which of the following is NOT one of the four primary reasons why international research may differ substantially from that of domestic research?

Data obtained directly for a specific research purpose through interviews,focus groups,surveys,observation,or experimentation is called ________.

Systematic evaluation of communication for frequency of expressions is referred to as ________.