Deck 5: Clarifying the Research Question Through Secondary Data and Exploration

Question 1

When researchers consider the explicit or hidden agenda of an information source,the source's _____ is under evaluation.

A) purpose
B) scope
C) authority
D) audience
E) format

Answer 1

A

Question 2

_____ are original works of research or raw data without interpretation that represent an official opinion or position.

A) Secondary sources
B) Primary sources
C) Statistical sources
D) Bibliographies
E) Indexes

Answer 2

B

Question 3

Micah is reviewing encyclopedia entries,textbooks,handbooks,and magazine and newspaper articles to gather information for her project.These are all examples of _____ sources of information.

A) secondary
B) primary
C) tertiary
D) statistical
E) external

Answer 3

A

Question 4

All of the following are popular bibliographic databases used by business researchers except _____.

A) ABI/Inform
B) Business Source
C) InfoTrac
D) Dow Jones Interactive
E) Lexis-Nexis

Question 5

In Nicolas Perricone's first book,his affiliation with the Yale School of Dermatology was identified on the front cover of the book.This enhanced the perceived credibility of the information in the book using the _____ factor.

A) purpose
B) scope
C) authority
D) audience
E) format

Question 6

Which information source may be interpretations of a secondary source but is generally represented by indexes,bibliographies,and Internet search engines?

A) Secondary
B) Primary
C) Tertiary
D) Statistical
E) External

Question 7

Which of the following is an example of a primary source of information?

A) Census data
B) Newspaper articles
C) Encyclopedias
D) Google searches
E) Internal sales reports

Question 8

A Google search can be classified as which type of information source?

A) Secondary
B) Primary
C) Tertiary
D) Statistical
E) External

Question 9

All of the following questions address the authority of a source except _____.

A) What are the credentials of the author or institution?
B) What is the reputation of the sponsoring organization?
C) Does the source give you a means of contacting anyone for further information?
D) How old is the information?
E) If facts are supplied, where do they come from?

Question 10

Which of the following is not included in a good handbook?

A) Statistics
B) Directory information
C) A glossary of terms
D) Lists of consultants in the field
E) References

Question 11

Which of the following is not a type of secondary sources used during the exploratory phase of the research process?

A) Research studies
B) Group discussions
C) Case studies
D) Books
E) Information from organization's database

Question 12

Which source of information listed below lists members of congress and congressional committees as well as key personnel throughout the U.S.government?

A) ABI/Inform
B) Congressional Directory
C) U.S. Government Manual
D) J.D. Power
E) Monthly Catalog of U.S. Government Publications

Question 13

The _____ describes the function of every government agency and is useful for identifying key personnel and agency contacts,including those at the local and regional levels.

A) ABI/Inform
B) Congressional Directory
C) U.S. Government Manual
D) J.D. Power
E) Monthly Catalog of U.S. Government Publications

Question 14

All of the following are factors useful in evaluating a source except _____.

A) purpose
B) scope
C) cost
D) authority
E) audience

Question 15

When evaluating an information source,the time period and geographic limitations are considered as part of the _____ factor.

A) purpose
B) scope
C) authority
D) audience
E) format

Question 16

Contact information for professional organizations and companies in a field may be located in a(n)_____.

A) index
B) bibliography
C) handbook
D) dictionary
E) directory

Question 17

All of the following are examples of primary sources of information except _____.

A) memos
B) letters
C) transcripts of speeches
D) Google searches
E) economic data

Question 18

Which of the following is a reason researchers use encyclopedias?

A) To verify spelling
B) To find authors and titles of prior works
C) To locate articles from a large set
D) To find historical information
E) All of the above

Question 19

Timothy wants to identify and locate books and journal articles from a large set.What type of information source should he use?

A) index
B) Bibliography
C) Encyclopedia
D) Handbook
E) Dictionary

Question 20

What is the first step in conducting a literature search?

A) Define the management dilemma or question
B) Identify key terms, people, or events
C) Search indexes, bibliographies, and the Web
D) Locate and review secondary sources
E) Evaluate the value and credibility of secondary sources

Question 21

Data originating from studies that are conducted by others and for a different purpose than the one for which the data are being reviewed are called _____ data.

A) primary
B) secondary
C) quantitative
D) statistical
E) descriptive

Question 22

An analysis of past sales data shows that the average household purchases a new vacuum cleaner approximately every seven years.The extraction of this type of information is known as _____.

A) process analysis
B) data mining
C) obtrusive measures
D) record analysis
E) trace evidence

Question 23

One of the disadvantages of computerized searches is

A) A computer search can combine subject items in different ways than is possible using a manual search.
B) Computerized databases do not contain references to the most recent published periodicals.
C) Computers are hard for most people to use.
D) Computerized searches will find sources that contain the key words but each source may not be related to the subject of interest.

Question 24

Boolean operators enable a search to _____.

A) combine terms or sets of terms
B) identify which source fits the search term the best
C) identify the most current source
D) eliminate sources that lack credibility
E) include encyclopedia listings

Question 25

For an organization,which of the following is NOT an example of an internal source of secondary data?

A) The data stored in the records of the Management Information System.
B) Surveys collected by the internal sales staff, from the company's distributors.
C) A market survey commissioned by the organization, completed three years ago.
D) Inventory records of the materials department.

Question 26

Which of the following is NOT a good reason for using secondary data?

A) Data on the past cannot be collected today.
B) Even if the definitions of variables being studied are not the same, research can be modified according to secondary data available.
C) The time involved in primary data collection may render the study obsolete.
D) Authentic data required may already have been collected by other agencies.

Question 27

A URL is?

A) Unique Remote Location where a data mart is located
B) An unauthorized Internet user
C) Internet address where a document, database, or image is located
D) Internet dedicated client server station

Question 28

Which term below refers to an electronic storehouse where vast arrays of collected,integrated data are organized to facilitate retrieval and interpretation by end users?

A) Data mine
B) Data mart
C) Decision support system
D) Decision assessment system
E) Data warehouse

Question 29

Maurice is beginning a new research project.As he begins the first phase of the process,Maurice will most likely begin by _____.

A) conducting a literature search
B) interviewing experts
C) designing a survey
D) preparing measurement questions
E) brainstorming

Question 30

Suppose you were starting a research study based upon secondary sources about the use of computers for educational purposes in colleges.You should probably begin by:

A) Checking your library's online catalog
B) Search Books-in-Print for new publications on this topic
C) Checking several bibliographic indexes
D) Since this is a new technology area, consult the appropriate Doctoral Dissertation Abstracts bulletins.
E) Consulting the government research librarian

Question 31

You have learned that there is a serial published under the title,Journal of Accounting Research.You go to your library and find they do not have it.Which of the following would be most helpful to you in this situation?

A) Ayer's Directory of Publications
B) Coman's Sources of Business Information
C) Union List of Serials
D) Library of Congress Subject Catalog

Question 32

Intermediate storage facilities that compile locally required information are called _____.

A) data mines
B) data marts
C) decision support systems
D) decision assessment systems
E) data warehouses

Question 33

All of the following are basic Boolean operators except _____.

A) or
B) and
C) not
D) adj
E) but

Question 34

An inter library loan is:

A) A financial arrangement between libraries, from a common source of finance.
B) An arrangement between libraries to cooperate on the sharing of costs relating to electronic databases.
C) An arrangement to obtain hardcopy material from other libraries, if the lending library does not have it.
D) A financial facility to enable students to buy discarded library books.

Question 35

The search engine consists of?

A) A set of linked documents.
B) A set of computerized databases.
C) An Internet "crawler" and the "indexer" to prepare searchable indexes.
D) All of the above.

Question 36

Which of the following is not a source for finding government statistics?

A) Statistical Abstract of the United States
B) U.S. Code
C) FedStats
D) U.S. Bureau of the Census
E) All of the above are sources for government statistics

Question 37

Which of the following is the first step in an exploratory study?

A) Identifying the target population
B) Choosing a sample
C) Interviewing experts
D) Conducting a literature search
E) Writing interview questions

Question 38

Capital One is lauded in the industry for its skill in discovering knowledge from its databases of customer credit card expenditures using a technique called _____.

A) process analysis
B) data mining
C) physical condition analysis
D) record analysis
E) trace evidence

Question 39

Which database listed below provides the texts of laws as they are passed?

A) Public Laws
B) U.S. Code
C) Federal Register
D) Congressional Bills
E) Congressional Directory

Question 40

Data on a university's enrollments are available in all university departments through a client server network.This data availability is best referred to as information available ____

A) Online
B) Internet-based
C) Data warehoused
D) Intranet-based (LAN)

Question 41

Explain the five steps in conducting a literature search.

Question 42

The problem or opportunity that requires a business decision is called the _____.

A) research question
B) management-research-question hierarchy
C) management dilemma
D) management question
E) investigative question

Question 43

The first step in the data mining process is to _____.

A) identify relationships within the data
B) modify or transform data
C) decide between census data and sample data
D) develop a model to explain the data relationships
E) test the model's accuracy

Question 44

Measurement questions are questions posed to _____.

A) managers
B) researchers
C) field workers
D) study participants
E) pollsters

Question 45

Which of the following is an example of secondary data?

A) Transcripts from a series of focus groups conducted for the current research problem
B) Diaries kept by panel participants who are currently evaluating their consumption of milk
C) Sales records for the past 5 years
D) Completed questionnaires from a mail survey
E) Data file from a web survey deployed as part of the current research design

Question 46

What are the three levels of information? Provide examples for each level.

Question 47

Questions that the researcher must answer to satisfactorily arrive at a conclusion about the research question are called _____ questions.

A) management
B) research
C) investigative
D) measurement
E) hypothetical

Question 48

The actual questions that researchers use to collect data in a study are called _____ questions.

A) management
B) dilemma
C) investigative
D) measurement
E) survey

Question 49

What are the five factors a manager should consider when evaluating an information source? Explain each one.

Question 50

The exploratory research phase of a research project allows a researcher to accomplish several objectives.Name three of the objectives common to this stage.

Question 51

Which of the following questions is considered when discussing the management dilemma?

A) How can management eliminate negative symptoms?
B) What does the manager need to know to choose the best alternative from the available sources of action?
C) What is the recommended course of action?
D) What symptoms cause management concern?
E) What should be asked or observed to obtain the information the manager needs?

Question 52

One of the investigative questions identified in the BankChoice project questions the perceived service quality associated with different bank branches.This is an example of a(n)_____.

A) behavioral issues
B) performance considerations
C) attitudinal issues
D) measurement issues
E) managerial considerations

Question 53

Explain the steps involved in the data mining process.

Question 54

Elizabeth has just been named project leader on a research project about perceptions of bar soap and body wash.To gain background information,Elizabeth searched for articles about consumer responses to body cleansing products using the InfoSearch database.In this situation,Elizabeth relied on ____ data.

A) news
B) reference
C) secondary
D) primary
E) pilot

Question 55

Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers.Northwest Airlines utilized _____ to identify these customers.

A) computer programming
B) data warehousing
C) customer relationships management
D) data mining
E) intervention

Question 56

Which of the following is a concern with data mining?

A) The database was created for a reason that may not be compatible with the management question
B) It is secondary data
C) It provides the potential for extracting meaningful information
D) It is a starting point for decision-based research
E) It offers readily-available data

Question 57

BankChoice is concerned about stagnating profits and asks,"How can profitability be improved?" This is an example of a(n)_____.

A) management question
B) research question
C) investigative question
D) measurement question
E) management dilemma

Question 58

Which of the following questions is considered when developing measurement questions?

A) How can management eliminate negative symptoms?
B) What does the manager need to know to choose the best alternative from the available sources of action?
C) What is the recommended course of action?
D) What symptoms cause management concern?
E) What should be asked or observed to obtain the information the manager needs?

Question 59

The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____.

A) research question
B) management-research-question hierarchy
C) management dilemma
D) management question
E) investigative question

Question 60

Which of the following questions is considered when determining investigative questions?

A) How can management eliminate negative symptoms?
B) What does the manager need to know to choose the best alternative from the available sources of action?
C) What is the recommended course of action?
D) What symptoms cause management concern?
E) What should be asked or observed to obtain the information the manager needs?