Exam 5: Clarifying the Research Question Through Secondary Data and Exploration

A URL is?

The first step in the data mining process is to _____.

Capital One is lauded in the industry for its skill in discovering knowledge from its databases of customer credit card expenditures using a technique called _____.

All of the following are factors useful in evaluating a source except _____.

Which term below refers to an electronic storehouse where vast arrays of collected,integrated data are organized to facilitate retrieval and interpretation by end users?

Contact information for professional organizations and companies in a field may be located in a(n)_____.

Measurement questions are questions posed to _____.

The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____.

What are the three levels of information? Provide examples for each level.

Which source of information listed below lists members of congress and congressional committees as well as key personnel throughout the U.S.government?

Timothy wants to identify and locate books and journal articles from a large set.What type of information source should he use?

Explain the steps involved in the data mining process.

_____ are original works of research or raw data without interpretation that represent an official opinion or position.

Which of the following is not a type of secondary sources used during the exploratory phase of the research process?

Which of the following questions is considered when developing measurement questions?

Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers.Northwest Airlines utilized _____ to identify these customers.

Elizabeth has just been named project leader on a research project about perceptions of bar soap and body wash.To gain background information,Elizabeth searched for articles about consumer responses to body cleansing products using the InfoSearch database.In this situation,Elizabeth relied on ____ data.

Explain the five steps in conducting a literature search.

The _____ describes the function of every government agency and is useful for identifying key personnel and agency contacts,including those at the local and regional levels.

What is the first step in conducting a literature search?