Deck 2: Operations and Supply Chain Strategy

Question 1

McDonald's distinctive competence has changed over time from continuous improvement of the transformation system and brand to the unique service and supply chain transformation system.

Answer 1

False

Question 2

Which operations objective does the author suggest as the basis for improvement in the other operations objectives?

A)Cost
B)Quality
C)Delivery
D)Flexibility

Answer 2

Quality

Question 3

A decision is made that suppliers will be chosen based on quality rather than cost.This is an example of which of the following?

A)Objective
B)Mission
C)Distinctive Competence
D)Strategic decision

Answer 3

Strategic decision

Question 4

An example under the capacity area of strategic decisions in operations would be:

A)Centralize or decentralized warehouse
B)One large or several small facilities
C)Handmade or machine-made
D)High levels or low levels of inventory

Question 5

Make or buy is an example of what type of strategic decision?

A)Inventory
B)Process
C)Quality
D)Capacity

Question 6

In the product imitator strategy,the order winner is usually _____,while in the product innovator strategy,the order winner is usually ______.

A)Flexibility,price
B)Flexibility,quality
C)Quality,price
D)Price,flexibility

Question 7

Which of the following statements about operations objectives is NOT true?

A)Focusing attention on improving quality frequently results in lower costs
B)Reducing costs often causes improvement in quality
C)Each of the operations objectives can be improved nearly simultaneously
D)Reducing the time necessary to produce and deliver a product will result in greater flexibility

Question 8

A company uses proprietary computer software to offer services that other companies have not been able to emulate.These services have enabled Marketing to enter new markets and have caused new organizational structures to be formed.This is an example of which of the following?

A)Objective
B)Mission
C)Distinctive competence
D)Strategic decision

Question 9

According to Michael Porter,the generic types of business strategies include:

A)Differentiation,low cost,focus
B)High-price,high quality,fast delivery
C)Focus,quality,imitation
D)All of the above

Question 10

Supply Chain Strategy focuses,in part,on:

A)Purchasing and logistics
B)Customers
C)Information flow
D)All of the above

Question 11

Which of the following is NOT a characteristic of a global corporation?

A)Facilities and plants are located on a country-by-country basis
B)Global product design and process technology are used
C)Logistics and inventory control systems are global in nature
D)Organized into divisions that have global responsibility for the marketing,R&D,and operations functions

Question 12

Which of the following is NOT a characteristic of a distinctive competence?

A)Could be based on human resources that are difficult to imitate
B)Could be based on proprietary technology
C)Cannot be copied easily
D)None of the above

Question 13

Which of the following illustrates a distinctive competence?

A)Patented technology
B)A successful business strategy
C)Ten applications for each open position
D)Low cost production

Question 14

At Disney,"making people happy" is an example of:

A)Operations Mission
B)Corporate Strategy
C)Business Strategy
D)Operations Strategy

Question 15

Next year's goal is to fill 99% of all orders from stock.This is an example of which of the following?

A)Objective
B)Mission
C)Distinctive competence
D)Strategic decision

Question 16

The four elements that form the heart of operations strategy include:

A)Mission,distinctive competence,objectives,and internal analysis
B)Mission,distinctive competence,internal analysis,and external analysis
C)Mission,objectives,internal analysis,and external analysis
D)Mission,distinctive competence,objectives,and strategic decisions

Question 17

The operation objectives of quality,cost,delivery,and flexibility are:

A)Mutually exclusive
B)Independent of each other
C)Connected
D)Unique

Question 18

A global corporation has which of the following characteristics?

A)A separate subsidiary or division for each country where it does business
B)Demand based on a worldwide versus a local basis
C)Products designed for each individual marketplace
D)Both a and c

Question 19

Another term used for operations objectives is:

A)Order winners
B)Order qualifiers
C)Competitive priorities
D)Distinctive competence

Question 20

The four common objectives of operations are:

A)Quality,delivery,cost,and innovation
B)Quality,cost,flexibility,and agility
C)Quality,cost,delivery,and flexibility
D)Cost,quality,capacity,and flexibility

Question 21

Describe five focused initiatives with which a company should start its sustainability journey?

Question 22

How do the operations strategic decisions differ for a product imitator strategy versus a product innovator strategy?

Question 23

Think of an example of a manufacturing (e.g.,3M)or service (e.g.,Southwest Airlines)firm.Briefly discuss in your own words the operations mission,order winner,order qualifiers and distinctive competence of the chosen firm(s).

Question 24

Imitative products have low profit margins and fairly predictable demand.

Question 25

A corporate strategy drives the business strategy,which in turn drives the operations strategy in an organization.

Question 26

The business strategy can be derived from a firm's distinctive competence that is difficult for competitors to copy or imitate.