Deck 21: Global Issues,social Responsibility and Marketing

Question 1

Discuss the responsibilities of an ethics officer.

Answer 1

Answer not provided.

Question 2

When operating on a daily basis,employees and managers at Bank of America consider the perspectives of all individuals and groups that might be affected by their decisions.This is known as

A) a philanthropic position.
B) marketing citizenship.
C) a stakeholder orientation.
D) community relations.
E) social responsibility.

Answer 2

C

Question 3

Define marketing citizenship and describe the impact of its dimensions on organizations.

Answer 3

Answer not provided.

Question 4

After news reports that pharmaceutical giant Merck was aware that its arthritis-fighting drug Vioxx may cause heart problems,the firm's stock plummeted and hundreds of lawsuits were filed against the company.This demonstrates what can occur if firms ignore

A) marketing citizenship.
B) sociocultural forces.
C) environmental causes.
D) social responsibility.
E) laws regulating car design.

Question 5

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ____ orientation.

A) marketing
B) sales
C) production
D) stakeholder
E) citizen

Question 6

Avon's Breast Cancer Awareness Crusade,which has raised nearly $400 million for community-based breast cancer education and early detection services,illustrates the positive consequences of

A) social responsibility.
B) corporate benevolence.
C) green marketing.
D) legal responsibility.
E) economic responsibility.

Question 7

If Hefty Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills,this concern is directly related to the firm's

A) social responsibility.
B) marketing concept.
C) profitability.
D) ethics.
E) distribution system.

Question 8

The adoption of a strategic focus for fulfilling the economic,legal,ethical,and philanthropic social responsibilities expected by stakeholders is called

A) marketing citizenship.
B) social responsibility.
C) stakeholders.
D) cause-related marketing.
E) strategic philanthropy.

Question 9

List and describe important ethical issues in marketing.

Question 10

How can a code of conduct encourage ethical behavior in an organization?

Question 11

Socially responsible business practices have provided all of the following benefits except

A) creating goodwill toward the organization.
B) attracting employees.
C) reducing marketing costs.
D) generating publicity for the firm.
E) positively impacting local communities.

Question 12

Define and describe the importance of social responsibility in marketing.

Question 13

Identify ways to improve ethical decisions in marketing.

Question 14

List and describe the factors that influence the ethical decision-making process.

Question 15

Which of the following statements about social responsibility is correct?

A) Social responsibility dimensions do not include philanthropic concerns.
B) Social responsibility does not deal with the total effect of all marketing decisions on society.
C) Social responsibility refers to a company's obligation to maximize its positive impact and minimize its negative impact on society.
D) Social responsibility dimensions do not include economic concerns.
E) Social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders.

Question 16

Define green marketing,and explain why it is difficult to implement.

Question 17

Any constituent who has a claim in some aspect of a company's products,operations,markets,industry,or outcomes is known as a(n)

A) shareholder.
B) customer.
C) employee.
D) manager.
E) stakeholder.

Question 18

Employees,customers,communities,and investors are all considered ____ in relation to marketing.

A) responsibilities
B) stakeholders
C) shareholders
D) constituents
E) owners

Question 19

What are some ways to determine if an activity is ethical or socially responsible?

Question 20

Provide an overview of important social responsibility issues in marketing,and indicate their impact on marketing decisions.

Question 21

As a firm fulfills its basic economic responsibilities,it must simultaneously

A) treat its employees equitably.
B) follow a code of business ethics.
C) utilize green marketing techniques.
D) have a philanthropic focus.
E) obey laws and regulations.

Question 22

Which of the following is the best definition of cause-related marketing?

A) Linking a firm's products to a particular social cause-either short term or long term
B) Using organizational core competencies and resources to address stakeholders' interests and achieve organizational and social benefits
C) Donating money to a social cause based on sales of a particular product over a defined period of time
D) Developing,promoting,and distributing products that are environmentally safe
E) Contributing resources to the community in order to improve the overall quality of life

Question 23

At the top of the pyramid of social responsibility for business are ____ responsibilities.

A) ethical
B) legal
C) cost
D) philanthropic
E) economic

Question 24

Marketing ethics

A) refers to laws and regulations that govern marketing.
B) refers to principles and standards that define acceptable conduct in marketing.
C) maximizes an organization's positive impact and minimizes its negative impact on society.
D) is most important for advertising agencies.
E) applies well-defined rules for appropriate marketing behavior.

Question 25

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones.McDonald's action demonstrates the fulfillment of ____ responsibility.

A) legal
B) society
C) philanthropic
D) economic
E) ethical

Question 26

Kaitlyn understands that her local catering business has certain responsibilities to society.She knows that she must abide by the laws that apply to her business and try to make a profit.What are the other obligations Kaitlyn should know?

A) Ethical and moral
B) Economic and ethical
C) Philanthropic and legal
D) Environmental and ethical
E) Ethical and philanthropic

Question 27

Which of the following is not one of the four dimensions of social responsibility presented in your text?

A) Consumerism
B) Philanthropic
C) Ethical
D) Economic
E) Legal

Question 28

If Ben and Jerry's were to donate 5 percent of every ice cream purchase to shelters for victims of domestic abuse for one month,this would be an example of

A) strategic philanthropy.
B) ethical responsibility.
C) economic responsibility.
D) green marketing.
E) cause-related marketing.

Question 29

According to the text,marketing ethics refers to principles and standards that define

A) improper behavior in marketing.
B) acceptable conduct in society.
C) improper behavior in business.
D) acceptable conduct in marketing.
E) acceptable conduct in general.

Question 30

Cameron Inc.is a very profitable automobile repair shop.The company is well known for its great service and involvement in the community,but it fails to properly dispose of its used oil as outlined in environmental regulations.Cameron is failing in its ____ responsibilities.

A) legal
B) ethical
C) economic
D) philanthropic
E) strategic

Question 31

Which of the following is a primary difference between cause-related marketing and strategic philanthropy?

A) Cause-related marketing is short term only while strategic philanthropy is an ongoing approach that lasts for years or even decades.
B) Strategic philanthropy fulfills a firm's primary social responsibilities while cause-related marketing does not.
C) Cause-related marketing is unlikely to have a positive effect on society while strategic philanthropy always benefits society.
D) Strategic philanthropy can take on both a financial and nonfinancial format while cause-related marketing only involves financial contributions.
E) Customers are likely to feel good about themselves when supporting a cause-related marketing campaign but are unlikely to notice strategic philanthropy.

Question 32

All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors,create jobs for the community,and contribute goods and services to the economy.

A) offer the lowest price
B) be profitable
C) obey their customers
D) provide the largest selection possible
E) pay employees more than minimum wage

Question 33

Sometimes business must find a balance between society's demand for social responsibility and investors' desires for profits.This is an example of a(n)____ responsibility.

A) ethical
B) legal
C) cost
D) philanthropic
E) economic

Question 34

A business that contributes resources to the community to improve the quality of life is taking on a(n)____ responsibility.

A) ethical
B) legal
C) cost
D) philanthropic
E) economic

Question 35

Which of the following is not a dimension of social responsibility and marketing citizenship?

A) Economic
B) Ethical
C) Legal
D) Technological
E) Philanthropic

Question 36

Actions that promote human health and welfare address the ____ dimension of the pyramid of social responsibility.

A) philanthropic
B) legal
C) ethical
D) economic
E) social

Question 37

The close relationship of Home Depot's philanthropic initiatives and its business goals is an example of

A) strategic philanthropy.
B) strategic ethics.
C) cause-related marketing.
D) strategic marketing.
E) environmental philanthropy.

Question 38

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as

A) economic responsibility.
B) social responsibility.
C) ethical marketing.
D) cause-related marketing.
E) corporate benevolence.

Question 39

The most basic principles of marketing ethics are

A) philanthropic responsibilities.
B) economic responsibilities.
C) universally accepted behaviors.
D) written as laws and regulations.
E) included in the marketing code of ethics.

Question 40

Who are the primary recipients of the benefits of strategic philanthropy?

A) Employees and investors
B) Companies and society
C) Primary stakeholders
D) Managers and companies
E) Society and communities

Question 41

All of the following are goals of green marketing except

A) making the work force match the population in terms of diversity.
B) eliminating the concept of waste.
C) reinventing the concept of a product.
D) making prices reflect the cost.
E) making environmentalism profitable.

Question 42

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna.This is an example of

A) community relations.
B) waste reduction.
C) green marketing.
D) strategic philanthropy.
E) consumerism.

Question 43

Instead of addressing the question ____,many environmentalists and marketers believe the question should be ____.

A) "How can we reduce costs?"; "How can we keep prices low?"
B) "Where should we dispose of waste?"; "How can we protect society?"
C) "How can we make products better?"; "How can we reduce waste?"
D) "How can environmentalism be profitable?"; "Where is the benefit of environmental efforts?"
E) "What should we do with our waste?"; "How can we produce products without waste?"

Question 44

Merck develops a better way to package and distribute its pharmaceutical products that requires less materials and waste.What major social responsibility issue is Merck addressing?

A) The natural environment
B) Consumerism
C) Marketing ethics
D) Legal obligations
E) Community relations

Question 45

Which of the following is the best example of strategic philanthropy for Staples,the large office supply chain?

A) Donating money to help fight illiteracy of both adults and children
B) Having employees volunteer at a charity of their choice two hours a week
C) Giving a portion of its profits in August to support charter schools
D) Offering discounts to large corporations on their office supplies
E) Providing low-income families with school supplies and computer training

Question 46

According to some environmentalists,what are the three types of products that all products should be reduced to?

A) Durable goods,natural resources,and unsalables
B) Nondurable goods,durable goods,and consumables
C) Consumables,durable goods,and unsalables
D) Environmental goods,recyclables,and salables
E) Permanents,temporaries,and renewable resources

Question 47

What do environmentalists set as an objective for profitability?

A) Companies should surpass the strictest environmental standards even if it negatively affects profitability.
B) Companies will never be profitable if they comply with environmental standards so taxpayers must subsidize all production.
C) Profitability should not be a concern when addressing issues of environmental importance.
D) Environmentalism should be made profitable,and companies attempting to protect the environment should not have to compete with those harming it in the marketplace.
E) Companies will be more profitable if they work hard to protect the environment because consumers will reward their efforts through loyalty.

Question 48

Which of the following is the best definition of green marketing?

A) Using technology and human resources for marketing efforts designed to reduce waste
B) Developing,pricing,promoting,and distributing products that do not harm the natural environment
C) Protecting the natural environment through the implementation of programs for environmental cleanup
D) Using only recycled materials in the production,distribution,and disposal of a company's products
E) Meeting the criteria necessary to receive the European Eco-label through efforts designed to protect the natural environment

Question 49

Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment?

A) Eliminate the concept of waste.
B) Reinvent the concept of a product.
C) Force consumers to recycle products.
D) Make prices reflect the true cost of a product.
E) Make environmentalism profitable.

Question 50

Which of the following refers to a firm's specific development,pricing,promotion,and distribution of products that do not harm the environment?

A) Marketing ethics
B) Social responsibility
C) Environmental marketing
D) Green marketing
E) Conservation marketing

Question 51

Products that may do harm to the natural environment are inconsistent with

A) green marketing.
B) the marketing concept.
C) consumerism.
D) strategic philanthropy.
E) the marketing mix.

Question 52

Who of the following is a famous consumer activist?

A) Ralph Nader
B) Jack Williams
C) Ross Perot
D) Abraham Maslow
E) Adam Smith

Question 53

Consumerism is

A) the efforts of independent individuals,groups,and organizations to protect the rights of consumers.
B) President John F.Kennedy's consumer bill of rights.
C) marketers' efforts to contribute to the satisfaction and growth of the communities in which they operate.
D) the right to be informed.
E) the specific development,pricing,promotion,and distribution of products that do not harm the environment.

Question 54

The Browardton Quilters' Guild has contacted all the major networks to try to warn people about the poor performance of miniature,hand-held sewing machines.These quilters are engaging in

A) publicity stunts.
B) the right to safety.
C) consumerism.
D) lobbying.
E) political action.

Question 55

Synergy Tech has a program that offers consumers money back for their old Synergy computers so that the materials used to make the computer can be retained within a closed system.Which of the primary environmental goals does Synergy's program address?

A) Eliminate the concept of waste.
B) Reinvent the concept of a product.
C) Make environmentalism profitable.
D) Make prices reflect the cost.
E) Create fewer durable goods.

Question 56

Who drafted the Consumer Bill of Rights?

A) Bill Clinton
B) John F.Kennedy
C) Ralph Nader
D) Ronald Reagan
E) George W.Bush

Question 57

Angela organized a boycott of a local restaurant because of the owner's obvious prejudicial treatment of Hispanics.Angela's action would most likely be called

A) lobbying.
B) a public service announcement.
C) the right to be informed.
D) a social demonstration.
E) consumerism.

Question 58

In Europe,companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment than competing products.This label is known as the

A) Green Marketing Stamp.
B) Eco-label.
C) Forest Stewardship Seal.
D) Better Product Project.
E) Good Housekeeping Seal.

Question 59

As far as prices are concerned,environmentalists believe prices should

A) be based on the cost of materials used to manufacture the product.
B) reflect the direct cost as well as the cost of air,water,and soil used.
C) be determined by the supply and demand of products in the marketplace.
D) include a large tax to defray the costs of environmental compliance.
E) be based on the renewability of the resources used to make the product.

Question 60

Honda produces a variety of automobiles,which makes the company a producer of

A) durable goods.
B) consumables.
C) permanents.
D) unsalables.
E) salables.

Question 61

According to the consumer bill of rights,the idea that consumers' interests should receive full and sympathetic consideration in the formulation of government policy is known as the right to

A) be heard.
B) choose.
C) be informed.
D) safety.
E) listen.

Question 62

When is the best time to deal with marketing exchange problems concerning ethics?

A) Right before the problem is made public
B) After the problem has received extensive media attention
C) Immediately after the problem is discovered
D) When lawsuits are brought against the company
E) During the strategic planning process

Question 63

If a potato chip manufacturer introduces a new,bigger size bag of chips according to the label,when in actuality,the new bag is slightly smaller in contents,a ____ ethical issue exists.

A) decision-making
B) promotion-related
C) product-related
D) pricing-related
E) distribution-related

Question 64

Product-related ethical issues arise when marketers

A) provide consumers with inadequate information about how a product is priced.
B) force channel intermediaries to behave in a specific manner.
C) bribe salespeople to push one product over another.
D) fail to disclose information to consumers about the risks associated with using a product.
E) manufacture a product that is very similar to a competing product.

Question 65

The boundary between legal and ethical issues is

A) clearly distinguished.
B) blurred.
C) nonexistent.
D) determined by the courts.
E) determined by marketing managers.

Question 66

How would marketers most likely benefit from the consumer's right to be heard?

A) Consumers will also tell others about their bad experience with the company.
B) The company can use the information to make its products better.
C) They gain valuable information about their competitors.
D) Consumers are more loyal to companies who have wronged them.
E) More information about the products can be posted online.

Question 67

Ethical standards for acceptable conduct for a company should

A) be clearly dictated by top management and enforced by all management staff.
B) consider only the point of view of the customers and the employees.
C) reflect the desires of the company's employees for a quality working environment.
D) be based on company,industry,government,customer,and society viewpoints.
E) be derived from federal,state,and local laws and regulatory agencies.

Question 68

Reese is facing an ethical issue at work and has determined four possible courses of action he could take.He knows he should evaluate each possible action as ____ in order to choose the most appropriate action.

A) positive or negative
B) profit increasing or decreasing
C) right or wrong
D) appreciated or unappreciated by his coworkers
E) courageous or cowardly

Question 69

Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice.What social responsibility issue does this program address?

A) Consumerism
B) Marketing ethics
C) Community relations
D) The natural environment
E) Promotion

Question 70

Product testing for reliability and quality helps to ensure a consumer's right to

A) be heard.
B) be informed.
C) choose.
D) performance.
E) safety.

Question 71

Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

A) the organizations' ethical climate
B) the federal government
C) various self-regulating bodies
D) governmental agencies
E) the industry leaders' ethics

Question 72

A marketing ethics issue likely exists when

A) company members disagree about a marketing decision.
B) an activity does not benefit the organization but benefits the environment.
C) an activity results in increased prices for the consumer.
D) a consumer is dissatisfied with a marketing decision.
E) an individual or organization must choose from among several actions that must be evaluated as right or wrong.

Question 73

If Firestone failed to inform consumers of design problems associated with its Wilderness AT tires,it would have been engaging in unethical behavior in regard to which of the following marketing issue areas?

A) Planning
B) Distribution
C) Promotion
D) Product
E) Pricing

Question 74

According to President Kennedy's consumer bill of rights,the right to choose means that

A) consumers' interests will receive full and sympathetic consideration in the formulation of government policy.
B) consumers should have access to a variety of products and services at competitive prices.
C) consumers should have access to and the opportunity to review all relevant information about a product before buying it.
D) marketers have an obligation not to knowingly market a product that could harm consumers.
E) consumers should be able to buy products at prices they are willing to pay.

Question 75

____ ethical issues generally surface when companies fail to disclose risks associated with a product or information regarding its function,value,or use.

A) Promotion-related
B) Distribution
C) Corporate
D) Product-related
E) Safety

Question 76

An ethical issue is

A) likely to arise when an employee's moral philosophy is consistent with the organization's expectations of the employee's behavior.
B) an identifiable problem,situation,or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.
C) most often found in personal selling situations.
D) easily resolved by consulting written laws and regulations.
E) characterized by a blatant disregard for human rights and equality.

Question 77

According to the consumer bill of rights,the right to be informed means that

A) consumers' interests will receive full and sympathetic consideration in the formulation of government policy.
B) consumers should have access to a variety of goods and services at competitive prices.
C) consumers should have access to and the opportunity to review all relevant information about a product before buying it.
D) marketers have an obligation not to knowingly market a product that could harm consumers.
E) consumers should be told when the quality of a product has changed.

Question 78

The four basic rights outlined in the Consumer Bill of Rights include the right to safety,the right to be heard,the right to

A) inform,and the right be chosen.
B) consumer education,and the right to honesty.
C) choose,and the right to be informed.
D) redress,and the right to choose.
E) honesty,and the right to redress.

Question 79

Warnings on television commercials for prescription drugs include a list of sometimes grotesque side effects that are possible when taking that particular drug.The consumer right to ____ most applies to these commercials.

A) know
B) safety
C) be heard
D) choose
E) be informed

Question 80

Sharese wants to buy a new couch,but there is only one place in her town that sells them,and she lives in an isolated area.Sharese most likely feels her consumer right to ____ has been violated.

A) choose
B) be heard
C) safety
D) recourse
E) be informed