Question 1

It is not important to consistently enforce standards and impose penalties or punishment on those who violate codes of conduct.

Accepted Answer

A) True 
 B)False  False

Question 2

If an ethical (or social responsibility)issue can withstand open discussion and result in agreements or limited debate,it is not really an ethical (or social responsibility)issue.

Accepted Answer

A) True 
 B)False  False

Question 3

Marketing ethics and social responsibility mean the same thing.

Accepted Answer

A) True 
 B)False  False

Question 4

If Ben and Jerry's were to donate 5 percent of every ice cream purchase to shelters for victims of domestic abuse for one month,this would be an example of

Accepted Answer

A)  strategic philanthropy. 
B)  ethical responsibility. 
C)  economic responsibility. 
D)  green marketing. 
E)  cause-related marketing. 
A)  strategic philanthropy. 
B)  ethical responsibility. 
C)  economic responsibility. 
D)  green marketing. 
E)  cause-related marketing.

Question 5

When operating on a daily basis,employees and managers at Bank of America consider the perspectives of all individuals and groups that might be affected by their decisions.This is known as

Accepted Answer

A)  a philanthropic position. 
B)  marketing citizenship. 
C)  a stakeholder orientation. 
D)  community relations. 
E)  social responsibility. 
A)  a philanthropic position. 
B)  marketing citizenship. 
C)  a stakeholder orientation. 
D)  community relations. 
E)  social responsibility.

Question 6

Cameron Inc.is a very profitable automobile repair shop.The company is well known for its great service and involvement in the community,but it fails to properly dispose of its used oil as outlined in environmental regulations.Cameron is failing in its ____ responsibilities.

Accepted Answer

A)  legal 
B)  ethical 
C)  economic 
D)  philanthropic 
E)  strategic 
A)  legal 
B)  ethical 
C)  economic 
D)  philanthropic 
E)  strategic

Question 7

Use the following to answer the questions.
Hershey Foods was founded in the nineteenth century by Milton Hershey,who had a strong ethical value system-always show integrity,be honest,and respect others.Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment.He also founded the Milton Hershey School,operating today as a cost-free,private home and school dedicated to helping children with social needs and limited resources.The company also focuses on environmental issues,such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps.Hershey Foods has an ethics compliance program that includes a code of ethics and training,guidelines for handling legal and ethical issues,an 800 number for assistance with ethical issues,and support from supervisors and human resource managers in dealing with ethical issues.
-Refer to Scenario 21.1.The fact that the Hershey company has recently reduced its waste by 360,000 pounds through a packaging redesign is evidence of its focus on

Accepted Answer

A)  a philanthropic culture. 
B)  an ethical culture. 
C)  social responsibility. 
D)  the legal climate. 
E)  the economic environment. 
A)  a philanthropic culture. 
B)  an ethical culture. 
C)  social responsibility. 
D)  the legal climate. 
E)  the economic environment.

Question 8

Which of the following would be consistent with Johnson Chemicals' understanding of the "bad apple" concept of improving the ethical conduct of salespeople?

Accepted Answer

A)  Publishing ethical guidelines for salespeople 
B)  Firing unethical salespeople 
C)  Retraining unethical salespeople 
D)  Using customers to review ethical guidelines 
E)  Scrutinizing top management's conduct 
A)  Publishing ethical guidelines for salespeople 
B)  Firing unethical salespeople 
C)  Retraining unethical salespeople 
D)  Using customers to review ethical guidelines 
E)  Scrutinizing top management's conduct

Question 9

At times,large retailers such as Walmart may be accused of coercion in dealing with intermediaries because of the amount of power and control these large companies have over many of their suppliers.This is most potentially a ____ related ethical issue.

Accepted Answer

A)  promotion 
B)  pricing 
C)  culture 
D)  product 
E)  distribution 
A)  promotion 
B)  pricing 
C)  culture 
D)  product 
E)  distribution

Question 10

Use the following to answer the questions.
Hershey Foods was founded in the nineteenth century by Milton Hershey,who had a strong ethical value system-always show integrity,be honest,and respect others.Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment.He also founded the Milton Hershey School,operating today as a cost-free,private home and school dedicated to helping children with social needs and limited resources.The company also focuses on environmental issues,such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps.Hershey Foods has an ethics compliance program that includes a code of ethics and training,guidelines for handling legal and ethical issues,an 800 number for assistance with ethical issues,and support from supervisors and human resource managers in dealing with ethical issues.
-Refer to Scenario 21.1.Emily,Hershey's ethics officer,is responsible for creating and distributing a(n)____,enforcing the code,and meeting with organizational members to discuss or provide advice about ethical issues.

Accepted Answer

A)  organizational culture 
B)  ethics handbook 
C)  decision-making process 
D)  sales representation 
E)  code of conduct 
A)  organizational culture 
B)  ethics handbook 
C)  decision-making process 
D)  sales representation 
E)  code of conduct

Question 11

Employees,customers,communities,and investors are all considered ____ in relation to marketing.

Accepted Answer

A)  responsibilities 
B)  stakeholders 
C)  shareholders 
D)  constituents 
E)  owners 
A)  responsibilities 
B)  stakeholders 
C)  shareholders 
D)  constituents 
E)  owners

Question 12

Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization?

Accepted Answer

A)  Marketing manager 
B)  Marketing employee 
C)  Product manager 
D)  Chief executive officer 
E)  Vice president of marketing research 
A)  Marketing manager 
B)  Marketing employee 
C)  Product manager 
D)  Chief executive officer 
E)  Vice president of marketing research

Question 13

Products that may do harm to the natural environment are inconsistent with

Accepted Answer

A)  green marketing. 
B)  the marketing concept. 
C)  consumerism. 
D)  strategic philanthropy. 
E)  the marketing mix. 
A)  green marketing. 
B)  the marketing concept. 
C)  consumerism. 
D)  strategic philanthropy. 
E)  the marketing mix.

Question 14

Opportunity provides a pressure that may determine ethical decisions in marketing.Opportunity is best thought of as

Accepted Answer

A)  unethical behavior found in top management. 
B)  a favorable set of conditions that limit barriers or provide rewards. 
C)  the principles or rules that individuals use to determine the way to behave. 
D)  a person's relationship with others in the organization. 
E)  a problem or situation requiring an individual to choose a course of action. 
A)  unethical behavior found in top management. 
B)  a favorable set of conditions that limit barriers or provide rewards. 
C)  the principles or rules that individuals use to determine the way to behave. 
D)  a person's relationship with others in the organization. 
E)  a problem or situation requiring an individual to choose a course of action.

Question 15

When a purchasing agent for Intel is offered a bribe by a silicon manufacturer salesperson,

Accepted Answer

A)  a promotion-related ethical issue has been created. 
B)  the purchasing agent is free to accept the bribe without consequences. 
C)  an ethical issue primarily related to the pricing of products exists. 
D)  there is an ethical dilemma for the purchasing agent that is product related. 
E)  no ethical issue exists under these circumstances. 
A)  a promotion-related ethical issue has been created. 
B)  the purchasing agent is free to accept the bribe without consequences. 
C)  an ethical issue primarily related to the pricing of products exists. 
D)  there is an ethical dilemma for the purchasing agent that is product related. 
E)  no ethical issue exists under these circumstances.

Question 16

An organization's obligation to maximize its positive impact and minimize its negative impact on society is known as social accountability.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is not a dimension of social responsibility and marketing citizenship?

Accepted Answer

A)  Economic 
B)  Ethical 
C)  Legal 
D)  Technological 
E)  Philanthropic 
A)  Economic 
B)  Ethical 
C)  Legal 
D)  Technological 
E)  Philanthropic

Question 18

Manipulating a product's availability for purposes of exploitation and forcing intermediaries to behave in a specific manner are ethical issues in distribution.

Accepted Answer

A) True 
 B)False

Question 19

Avon's Breast Cancer Awareness Crusade,which has raised nearly $400 million for community-based breast cancer education and early detection services,illustrates the positive consequences of

Accepted Answer

A)  social responsibility. 
B)  corporate benevolence. 
C)  green marketing. 
D)  legal responsibility. 
E)  economic responsibility. 
A)  social responsibility. 
B)  corporate benevolence. 
C)  green marketing. 
D)  legal responsibility. 
E)  economic responsibility.

Question 20

Which of the following statements is false?

Accepted Answer

A)  If an ethical or social responsibility issue can withstand open discussion that results in agreement or limited debate,an acceptable solution may exist. 
B)  A company that supports both socially responsible decisions and adheres to a code of conduct is likely to have a positive impact on society. 
C)  If other persons in the organization approve of an activity and it is legal and customary within the industry,chances are that the activity is acceptable from both an ethical and social responsibility perspective. 
D)  Social responsibility and marketing ethics are interrelated. 
E)  Social responsibility and marketing ethics are the same thing and can be used interchangeably. 
A)  If an ethical or social responsibility issue can withstand open discussion that results in agreement or limited debate,an acceptable solution may exist. 
B)  A company that supports both socially responsible decisions and adheres to a code of conduct is likely to have a positive impact on society. 
C)  If other persons in the organization approve of an activity and it is legal and customary within the industry,chances are that the activity is acceptable from both an ethical and social responsibility perspective. 
D)  Social responsibility and marketing ethics are interrelated. 
E)  Social responsibility and marketing ethics are the same thing and can be used interchangeably.

Exam 21: Global Issues,social Responsibility and Marketing

It is not important to consistently enforce standards and impose penalties or punishment on those who violate codes of conduct.

If an ethical (or social responsibility)issue can withstand open discussion and result in agreements or limited debate,it is not really an ethical (or social responsibility)issue.

Marketing ethics and social responsibility mean the same thing.

If Ben and Jerry's were to donate 5 percent of every ice cream purchase to shelters for victims of domestic abuse for one month,this would be an example of

When operating on a daily basis,employees and managers at Bank of America consider the perspectives of all individuals and groups that might be affected by their decisions.This is known as

Cameron Inc.is a very profitable automobile repair shop.The company is well known for its great service and involvement in the community,but it fails to properly dispose of its used oil as outlined in environmental regulations.Cameron is failing in its ____ responsibilities.

Which of the following would be consistent with Johnson Chemicals' understanding of the "bad apple" concept of improving the ethical conduct of salespeople?

At times,large retailers such as Walmart may be accused of coercion in dealing with intermediaries because of the amount of power and control these large companies have over many of their suppliers.This is most potentially a ____ related ethical issue.

Employees,customers,communities,and investors are all considered ____ in relation to marketing.

Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization?

Products that may do harm to the natural environment are inconsistent with

Opportunity provides a pressure that may determine ethical decisions in marketing.Opportunity is best thought of as

When a purchasing agent for Intel is offered a bribe by a silicon manufacturer salesperson,

An organization's obligation to maximize its positive impact and minimize its negative impact on society is known as social accountability.

Which of the following is not a dimension of social responsibility and marketing citizenship?

Manipulating a product's availability for purposes of exploitation and forcing intermediaries to behave in a specific manner are ethical issues in distribution.

Avon's Breast Cancer Awareness Crusade,which has raised nearly $400 million for community-based breast cancer education and early detection services,illustrates the positive consequences of

Which of the following statements is false?

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Filters