Deck 7: Mobile Technologies and Commerce

Question 1

Increasingly, city governments, airports, train stations, restaurants, cafes and owners of other public areas are making access to ________________ available to the public for free.

A) 3G and 4G networks
B) Wired LANs
C) Telecommunications networks
D) Wi-Fi hotspots

Answer 1

D

Question 2

Which of the following is not a type of mobile computing device described in your textbook?

A) Laptop computer
B) Notebook computer
C) Tablet computer
D) Backpack computer

Answer 2

D

Question 3

Customers can pay for products at Macy's using Google Wallet, a mobile payment app. At the register, customers simply tap their phones on an) _______________________ device in order to transfer funds to Macy's.

A) Augmented reality
B) Near field communications NFC)
C) PayPal
D) ATM

Answer 3

B

Question 4

Ordering a pair of shoes from Zappos.com using a mobile app, or purchasing music from iTunes from your iPod is an example of ______________________ choose the most specific answer).

A) Mobile Commerce
B) Mobile eCommerce
C) Mobile Retailing
D) Mobile Marketing

Question 5

Which of the following is not one of the factors listed in your textbook as a reason why consumers and businesses have been slow to embrace mobile commerce?

A) Concerns about privacy and security
B) Consumers find mobile devices too complicated to use for commerce
C) Limited and inconvenient mobile payment options
D) Lack of technological standardization devices, OSs, browsers, etc.)

Question 6

While many retailers are frustrated by the phenomenon of shoppers using smartphones to comparison shop in their stores, Macy's "Backstage Pass Program" actually encourages users to access product information and promotional videos using ______________________.

A) QR codes and short message service SMS)
B) Email
C) Social Media
D) A mobile Macy's app

Question 7

Which of the following is not one of the popular mobile operating systems described in your textbook?

A) Android OS
B) iOS Apple)
C) Path OS
D) Symbian OS

Question 8

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of ___________________________ choose the most specific answer).

A) Mobile Commerce
B) Mobile eCommerce
C) Mobile Retailing
D) Mobile Marketing

Question 9

Instead of treating mobile commerce and traditional retailing as separate retail channels, the National Retail Federation recommends an integrated strategy called _________________ retailing.

A) Integrated market
B) Multi-channel
C) Omni-channel
D) Multi-tier

Question 10

Whenever Kellie Wolf shops at local stores, she uses her smartphone to scan the barcodes of products so that she can compare prices from other stores as well as online shopping sites. Her smartphone app also allows her to check product reviews and get product information. Using a mobile device as a shopping aid in this manner is called:

A) Mobility retail
B) Showrooming
C) Barcoding
D) Snap coding

Question 11

Which of the following explains why it is much more challenging to develop websites and software apps for the mobile market compared to the traditional personal computer market?

A) Mobile consumers are much more demanding and have higher standards for quality.
B) The greater number of mobile devices and operating systems makes it hard to create websites and apps that work well with all device/OS combinations.
C) It's hard to predict if the mobile market will even exist a few years from now.
D) Mobile OSs are dramatically more complicated than traditional PC OSs.

Question 12

To take advantage of the growth of mobile device use, many retailers like Macy's are using Mobile Check-in Strategies and partnering with companies like ______________________ that use mobile apps to alert retailers when a customer is in their store.

A) Google and YouTube
B) Twitter
C) Foursquare and Shopkick
D) Verizon and AT&T

Question 13

The buying or selling of goods and services using a wireless, handheld device such as a cell phone or tablet slate) computer is called ______________________ choose the most specific answer).

A) Mobile Commerce
B) Mobile eCommerce
C) Mobile Retailing
D) Mobile Marketing

Question 14

Using a coupon on your cell phone when checking out at the Hard Rock Café, or checking in to a retail location using FourSquare's mobile app is an example of ______________________ choose the most specific answer).

A) Mobile Commerce
B) Mobile eCommerce
C) Mobile Retailing
D) Mobile Marketing

Question 15

Throughout Macy's stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called an) _________________________.

A) Integrated retailing strategy
B) Dual modality retailing strategy
C) Mobile display strategy
D) Visual retailing strategy

Question 16

Another key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via _______________.

A) Email
B) YouTube videos
C) Dedicated retail apps
D) Text messages

Question 17

Which of the following is not considered one of the three technological foundations of mobile computing?

A) Mobile devices
B) Mobile operating systems
C) Mobile software
D) Mobile networks

Question 18

As of 2012, which of the following is the most popular mobile operating system globally with approximately 46% market share?

A) Android OS
B) iOS Apple)
C) Path OS
D) Symbian OS

Question 19

Retailers who employ an Omni-channel strategy create a seamless brand experience for customers who might have brand contacts

A) Multiple channels
B) The Internet
C) A centralized call center
D) In-store experience
E)g. advertising, sales support, product information, purchase, returns, etc.) through ________________________.

Question 20

Google's Project Glass aims to make it possible for people to access network based applications using a device that is similar to _________________________.

A) A set of headphones
B) A pair of glasses
C) A wristwatch
D) A ceramic slate or tablet

Question 21

Your textbook identified a number of mobile banking security risks. Using a fraudulent communication, such as an e-mail, to trick the receiver into divulging critical information such as account numbers, passwords, or other identifying information is called ________________.

A) Phishing
B) Smishing
C) Cloning
D) Vishing

Question 22

Many businesses use _______________, an easy to remember 5 or 6 digit number, instead of telephone numbers when creating text message SMS) services. For example, voting on the popular television show American Idol is done using this approach.

A) SMS code
B) Short code
C) Text message service TMS) code
D) Service ID

Question 23

Using Google Wallet, consumers can pay for goods in stores. At check out, mobile users simply pass or tap their phone on a merchant terminal and payment is transferred. Users receive an SMS text message confirmation. The Google Wallet and similar payment systems are based on _________________________ technology.

A) Bar code
B) QR code
C) Augmented reality
D) Near field communications NFC)

Question 24

The ability to make ______________________ allows individuals to use their mobile devices to do things like purchase a beverage from a vending machine or make a payment to a municipal parking meter.

A) Mini-transfer exchanges
B) Micropayments
C) Micro-credit charges
D) Mini-credit transactions

Question 25

In addition to paying bills through wireline banking or from ATMs, a number of companies are now providing their customers with the option of paying bills directly from a cell phone. This trend is proving particularly attractive to mobile users in ______________________.

A) Europe
B) North America
C) Developing countries
D) Senior citizen communities

Question 26

__________________ technology is emerging as an alternative to __________________.

A) Mobile Visual Search MVS) / QR codes
B) Mobile Visual Search MVS) / Augmented reality
C) Augmented reality / QR codes
D) Augmented reality / Mobile Visual Search MVS)

Question 27

The picture below is an example of an) _______________________.

A) Mobile bar code
B) Augmented reality code
C) QR Quick Response) code
D) Mobile Visual Search code

Question 28

As mobile commerce grows, there is a greater demand for __________________ that make transactions from smartphones and other mobile devices convenient, safe, and secure.

A) Websites
B) Debit cards
C) Credit cards
D) Payment systems

Question 29

Graphic images like the one below are typically used for _______________________.

A) Providing links to online content
B) Innovative brand logos
C) Generating augmented reality images
D) Reprogramming mobile devices

Question 30

The Foursquare app makes use of the mobile device's GPS system to determine the user's location. Foursquare can use this information to target consumers with timely and relevant promotional messages. This is an example of ____________________ marketing.

A) Geographic
B) Location-based
C) Augmented reality
D) Brand app

Question 31

Your textbook identified a number of mobile banking security risks. Using a fraudulent voice or voice mail message, to trick the receiver into divulging critical information such as account numbers, passwords, or other identifying information is called ________________.

A) Phishing
B) Smishing
C) Cloning
D) Vishing

Question 32

____________________ is generally defined as carrying out banking transactions and other related activities via mobile devices. The services offered include bill payments and money transfers, account administration and check book requests, balance inquiries and statements of account, interest and exchange rates, and so on.

A) Mobile economics
B) Mobile finance
C) Mobile business
D) Mobile banking

Question 33

One advantage of many mobile payment systems over traditional credit card systems is the ability to handle ___________________, or transactions involving relatively small sums of money.

A) Mini-transfers
B) Micro-credits
C) Micropayments
D) Piece meal payments

Question 34

Your textbook identified a number of mobile banking security risks. Duplicating the Electronic Serial Number ESM) of one phone and using it in a second phone is called ______________. This allows the perpetrator to have calls and other transactions billed to the original phone.

A) Phishing
B) Smishing
C) Cloning
D) Vishing

Question 35

Starbucks allows customers to pay with their mobile devices. Customers create an account with Starbucks as part of the retailer's loyalty program, and transfer money to a pre-paid account. Upon check out, users activate the Starbucks app, which creates a _____________ that can be scanned at check out.

A) Seven digit numerical code
B) Bar code or QR code
C) Credit voucher
D) Password

Question 36

Your textbook identified a number of mobile banking security risks. Using a fraudulent text message SMS), to trick the receiver into divulging critical information such as account numbers, passwords, or other identifying information is called ________________ .

A) Phishing
B) Smishing
C) Cloning
D) Vishing

Question 37

When customers use a brand's mobile app to shop for products, their shopping experience can be customized based on the company's knowledge of ______________, ________________, payment methods, and even location.

A) Previous purchases, product preferences
B) Privacy concerns, government regulations
C) Brand attitudes, political preferences
D) Social media, email preferences

Question 38

Deep Check
_____________________ apps generate graphic images that are superimposed on pictures of real things

A) Augmented Reality AR)
B) Mobile Visual Search
C) Location based marketing
D) Mobile media
E)g., Starbucks, Subway, McDonalds) inside the building.

Question 39

Mobile payment systems employ a range of technologies. Which of the following was not a technology described in your textbook that is being used for mobile payment?

A) Near field communications NFC)
B) SMS text messaging)
C) Bar codes or QR codes
D) Augmented reality

Question 40

Which of the following was not a sector of the mobile market place discussed in your textbook?

A) Mobile entertainment
B) Mobile hotel and travel services
C) Mobile social networking
D) Mobile legal services

Question 41

Providing location-based services requires a variety of location-based and network technologies. ___________________ identifies the location of the mobile device either through GPS or by locating the nearest base station. The position information is sent to the mobile positioning center.

A) Position Determining Equipment PDE)
B) Mobile Positioning Center MPC)
C) Location-based technology
D) Geographic content

Question 42

During periods of high volume in retail stores, employees can set up temporary mobile check-out stations capable of scanning merchandise bar codes, processing credit card payments, and printing receipts. Employees can even walk through a fixed station line offering to expedite checkout for those customers paying by credit card. This is an example of:

A) Mobile POS Point of Sale)
B) Mobile inventory management
C) Mobile supply chain management
D) Mobile CRM and Sales force automation

Question 43

Providing location-based services requires a variety of location-based and network technologies. The _________________ is a server that manages the location information sent from the PDE.

A) Mobile Positioning Center MPC)
B) Location-based technology
C) Geographic host
D) Location-specific address) host

Question 44

Some retailers are becoming frustrated by the growing trend called showrooming where customers use their smartphones to scan the barcodes of products to compare prices from other stores as well as online shopping sites.

Question 45

A global positioning system GPS) is a wireless system that uses _______________ to determine where the GPS device is located anywhere on the earth. GPS equipment has been used extensively for navigation by commercial airlines and ships, and for locating trucks and buses.

A) A network of radio towers
B) The earth's magnetic field
C) Satellites
D) The position of the stars

Question 46

________________________ refers to the delivery of advertisements, products, or services to customers whose locations are known at a given time.

A) Geo-marketing
B) E-location
C) Location-based commerce l-commerce)
D) E-commerce

Question 47

To take advantage of the growth of mobile device use, many retailers like Macy's are using mobile check-in strategies and partnering with companies like Foursquare and Shopkick that use mobile apps to alert retailers when a customer is in their store.

Question 48

Throughout Macy's stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called a mobile display strategy.

Question 49

A salesperson might be on a sales call and use a mobile app to look up the recent billing history for a particular customer. Or a field service representative on a service call might need to know current availability of various parts in order to fix a piece of machinery. These are examples of what kind of mobile enterprise application?

A) Mobile POS Point of Sale)
B) Mobile inventory management
C) Mobile supply chain management
D) Mobile CRM and Sales force automation

Question 50

Providing location-based services requires a variety of location-based and network technologies. ____________________ consists of digitized streets, road maps, addresses, routes, landmarks, land usage, Zip codes, and the like. This information must be delivered in compressed form for fast distribution over wireless networks.

A) Position Determining Equipment PDE)
B) Mobile Positioning Center MPC)
C) Geographic content
D) Location-specific content

Question 51

L-commerce services revolve around five key concepts. Which of the following is not one of the key concepts listed in your textbook?

A) Navigation. Plotting a route from one location to another
B) Tracking. Monitoring the movement of a person or a thing
C) Mapping. Creating digital maps of specific geographical locations
D) Sharing. Communicating a person's or thing's) location with others.
E)g., a vehicle or package) along the route

Question 52

Organizations are increasing their use of mobile apps to carry out a range of functions. Which of the following was not one of the mobile enterprise software applications described in your textbook?

A) Inventory management
B) Customer service
C) Job dispatch
D) Mobile book keeping

Question 53

A key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via text messages.

Question 54

Customers can pay for products at Macy's using Google Wallet, a mobile payment app. At the register, customers simply tap their phones on a near field communications NFC) device in order to transfer funds to Macy's.

Question 55

While many retailers are frustrated by the phenomenon of shoppers using smartphones to comparison shop in their stores, Macy's "Backstage Pass Program" actually encourages users to access product information and promotional videos using QR codes and short message service SMS).

Question 56

Providing location-based services requires a variety of location-based and network technologies. _________________ consists of groups of servers that combine the position information with geographic- and location-specific content to provide an l-commerce service.

A) Position Determining Equipment PDE)
B) Mobile Positioning Centers MPC)
C) Location-based technology
D) Geographic hosts

Question 57

Providing location-based services requires a variety of location-based and network technologies. ________________________ is used in conjunction with the geographic content to provide the location of particular services. Yellow-page directories showing the location of specific business and services are examples of this type of information.

A) Position Determining Equipment PDE)
B) Mobile Positioning Center MPC)
C) Location-based technology
D) Location-specific content

Question 58

A key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via YouTube videos.

Question 59

Throughout Macy's stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called a dual modality retail strategy.

Question 60

When global positioning system GPS) information is added to map layers containing things like store names, customer names, traffic pattern data, etc., it creates a _______________________.

A) GeoDatabase
B) Geographic Information System GIS)
C) Mobile Map System MMS)
D) Geographic Warehouse

Question 61

Increasingly, city governments, airports, train stations, restaurants, cafes and owners of other public areas are making access to 3G and 4G networks available to the public for free.

Question 62

Generally speaking, one of the biggest barriers to mobile commerce is that many consumers find mobile devices too complicated to use for commerce.

Question 63

The three technological foundations of mobile computing are 1) mobile devices, 2) mobile operating systems, and 3) mobile software apps.

Question 64

Increasingly, city governments, airports, train stations, restaurants, cafes and owners of other public areas are making access to Wi-Fi hotspots available to the public for free.

Question 65

Google's Project Glass aims to make it possible for people to access network based applications using a device that is similar to a pair of glasses.

Question 66

Ordering a pair of shoes from Zappos.com using a mobile app, or purchasing music from iTunes from your iPod is an example of mobile commerce.

Question 67

Once of the barriers to greater adoption of mobile commerce is consumer concern about privacy and security.

Question 68

One of the barriers to greater adoption of mobile commerce is the limited number of convenient mobile payment options.

Question 69

The greater number of mobile devices and operating systems makes it hard to create Web sites and apps that work well with all device/OS combinations.

Question 70

Using a coupon on your cell phone when checking out at the Hard Rock Café, or checking in to a retail location using FourSquare's mobile app is an example of mobile retailing.

Question 71

Instead of treating mobile commerce and traditional retailing as separate retail channels, the National Retail Federation recommends an integrated strategy called dual-modality retailing.

Question 72

Customers can pay for products at Macy's using Google Wallet, a mobile payment app. At the register, customers simply tap their phones on an augmented reality device in order to transfer funds to Macy's.

Question 73

The three technological foundations of mobile computing are 1) mobile devices, 2) mobile operating systems, and 3) mobile networks.

Question 74

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of mobile marketing.

Question 75

Google's Project Glass aims to make it possible for people to access network based applications using a device that is similar to a wrist watch.

Question 76

Generally speaking, it is easier to develop websites and software apps for the mobile market compared to personal computers) because mobile operating systems are much smaller and simpler.

Question 77

The buying or selling of goods and services using a wireless, handheld device such as a cell phone or tablet slate) computer is called mobile commerce.

Question 78

Instead of treating mobile commerce and traditional retailing as separate retail channels, the National Retail Federation recommends an integrated strategy called omni-channel retailing.

Question 79

According to your textbook, the Symbian OS is one of the most popular mobile operating systems.

Question 80

As of 2012, the Android OS was the most popular mobile operating system globally with approximately 46% market share.