Exam 7: Mobile Technologies and Commerce

__________________ technology is emerging as an alternative to QR codes.

Ordering a pair of shoes from Zappos.com using a mobile app, or purchasing music on iTunes from your iPod is an example of ______________________.

When customers use a brand's mobile app to shop for products, their shopping experience can be customized based on the company's knowledge of ______________, ________________, payment methods, and even location.

Using a coupon on your cell phone when checking out at the Hard Rock Café, or checking in to a retail location using FourSquare's mobile app is an example of mobile retailing.

Google's Project Glass aims to make it possible for people to access network based applications using a device that is similar to a pair of glasses.

While many retailers are frustrated by the phenomenon of shoppers using smartphones to comparison shop in their stores, Macy's "Backstage Pass Program" actually encourages users to access product information and promotional videos using ______________________.

Many businesses use service ID codes, an easy to remember 5 or 6 digit number, instead of telephone numbers when creating text message SMS) services. For example, voting on the popular television show American Idol is done using service ID codes.

Google's Project Glass aims to make it possible for people to access network based applications using a device that is similar to a wrist watch.

Google's Project Glass aims to make it possible for people to access network based applications using a device that is similar to _________________________.

The Foursquare app makes use of a mobile device's GPS system to determine the user's location. Foursquare uses consumer location information from a mobile device's GPS to target consumers with timely and relevant promotional messages. This is an example of location-based marketing.

_____________________ apps generate graphic images that are superimposed on pictures of real things

Which of the following is not considered one of the three technological foundations of mobile computing?

Throughout Macy's stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called a dual modality retail strategy.

Location-based commerce l-commerce) refers to the delivery of advertisements, products, or services to customers whose locations are known at a given time.

Using a coupon on your cell phone when checking out at the Hard Rock Café, or checking in to a retail location using FourSquare's mobile app is an example of ______________________ choose the most specific answer).

One of the barriers to greater adoption of mobile commerce is the limited number of convenient mobile payment options.

While many retailers are frustrated by the phenomenon of shoppers using smartphones to comparison shop in their stores, Macy's "Backstage Pass Program" actually encourages users to access product information and promotional videos using QR codes and short message service SMS).

Many retailers see mobile shopping trends as a threat to their business. However, the National Retail Federation has proposed that retailers move toward an Omni-Channel strategy that embraces mobile technology. Explain the Omni-Channel strategy and give 2 or 3 examples of how it would impact consumers.

Instead of treating mobile commerce and traditional retailing as separate retail channels, the National Retail Federation recommends an integrated strategy called _________________ retailing.

Graphic images like the one below are typically used for _______________________.