Deck 7: Mobile Computing and Commerce

Question 1

Electronic prescription systems (EPSs)offer huge potential benefits,but several obstacles are slowing the adoption of these systems.Which of the following is not one of those obstacles?

A)the high start-up financial investment
B)insufficient knowledge of the EPS concepts
C)widespread EPS technology standardization
D)resistance from healthcare providers

Answer 1

C

Question 2

Why did Ericsson,Motorola,Nokia,and Siemens establish the Mobile Games Interoperability Forum (MGIF)that defined a range of technical standards?

A)To create a competitive advantage by running mobile games on proprietary networks
B)To make it possible to deploy mobile games across multi-game servers and wireless networks,and over different mobile devices
C)To compete against Microsoft in the mobile game market
D)To develop games that ran on slower speed networks

Answer 2

B

Question 3

Mobile commerce in __________ is growing exponentially and now represents the largest amount of m-commerce sales in the world.

A)Europe
B)Japan
C)developing countries
D)India

Answer 3

B

Question 4

In Japan,wireless shopping is popular with busy single parents,executives,and teenagers,who are doing __________ percent of their e-commerce shopping from cell phones.

A)almost 25
B)up to 33
C)up to 50
D)over 80

Question 5

End users can access a WLAN with their laptops,desktops,or PDAs by adding a(n)__________.

A)4G network
B)Internet protocol
C)access point
D)wireless network card

Question 6

Which is not one of the three dominant PC operating systems (OSs)?

A)Apple
B)Java
C)Linux
D)Microsoft Windows

Question 7

Belgian Godiva Chocolatier is recognized worldwide as the leader in fine chocolates.The Godiva Mobile app integrates Godiva's best selling products with the address book on a BlackBerry smartphone.Why is this integration a good strategic move for Godiva?

A)Consumers can purchase products by simply scrolling and clicking.
B)Godiva chocolates and other products are usually bought as a gift rather than for oneself.
C)Address book integration allows users to ship with just a few clicks.
D)All of the above

Question 8

Duplicating or __________ the Electronic Serial Number (ESM)of a cell phone and using it in second phone allows the perpetrator to have calls and other transactions fraudulently billed to the original phone.

A)cloning
B)phishing
C)smishing
D)vishing

Question 9

The mobile computing and commerce environment relies on two basic approaches to Internet connectivity: short range wireless technologies such as __________ and longer range telecommunications technologies such as __________.

A)Wi-Fi;WiMAX
B)WiMAX;4G
C)3G;4G
D)4G;Wi-Fi

Question 10

Writing apps for handheld devices,such as smartphones,is __________.

A)easy because only a few lines of code are needed
B)easy because the devices have limited features
C)difficult because of many different models and OSs
D)about the same as writing apps for computers.

Question 11

According to the Daiwa Institute of Research,__________ account(s)for most of the purchases that are done on mobile phones,if the users are on flat-fee-based service.

A)entertainment
B)impulse shopping
C)travel
D)sports

Question 12

The __________ continues to be a leader in making digital music,movies and podcasts available to consumers for a fee.

A)iTunes Store
B)Amazon.com
C)Fox Mobile
D)Grooveshark.com

Question 13

The __________ is expected to emerge as the predominant market for mobile banking services done via cell phones or other mobile device.

A)Asia-Pacific region
B)European Union (EU)
C)United States (US)
D)United Kingdom (UK)

Question 14

Many financial service handhelds send SMS texts using __________,which work like telephone numbers,except that they are 5 or 6 characters long and easier to remember.

A)mobile PINs
B)packets
C)short codes
D)biometrics

Question 15

An advantage of an __________,which is a piece of software,is that it that stores an online shopper's credit card numbers and other personal information so that the shopper does not have to reenter that information for every online purchase.

A)e-phone
B)e-card
C)e-reader
D)e-wallet

Question 16

Which of the following is not a characteristic of Wi-Fi?

A)Most laptops today rely on Wi-Fi technology that require being in range of at least one satellite.
B)Wi-Fi performance decreases roughly significantly as distance increases at constant radiation levels.
C)Wi-Fi has fairly high power-consumption compared to some other standards.
D)Wi-Fi is used to support business and compliance requirements,such as the Mine Improvement and New Emergency Response (MINER)Act passed by the U.S.Congress.

Question 17

One innovative payment systems uses an iPhone app called __________,in which two individuals can transfer money to each other simply by tapping their phones together.

A)bump
B)tap
C)QR
D)knock

Question 18

Primary forces that are driving the growth of the mobile market are __________ and __________.

A)virtual communities;Wi-Fi
B)air travel;hotels
C)Skype;banking
D)mobile social media;gaming handhelds

Question 19

Which of the following is not one of the threats to mobile banking?

A)cloning
B)phishing
C)lost or stolen phones
D)SMS

Question 20

How can handheld mobile computing devices and technology significantly improve performance in the healthcare system?

A)Make it easier and faster to get prescriptions
B)Reduce the preventable errors made by healthcare providers
C)Reduce the need for emergency medical care
D)All of the above

Question 21

Benefits of mobile POS stations include each of the following except:

A)Mobile POS stations can be setup as needed by using handheld computers,scanners and printers.
B)The stations are low cost and do not require employee training.
C)During periods of high volume,employees can setup temporary mobile check out stations capable of scanning merchandise bar codes,processing credit card payments,and printing receipts.
D)Employees can walk through a fixed station line offering to expedite checkout for those customers paying with credit card.

Question 22

Yahoo Mobile and iGoogle are__________ which are customer channels optimized for mobility and that aggregate content and services for mobile users.

A)search engines
B)browsers
C)mobile portals
D)wireless apps

Question 23

Why are leading organizations developing marketing and sales strategies built on connecting with their customers via mobile devices?

A)Because mobile transactions are now secure and protected against fraud.
B)To remain competitive with the vast majority of organizations that have developed plans for mobile customer service and support.
C)Because customers want to be connected to all aspects of their lives via their mobiles.
D)All of the above

Question 24

GPS software computes the latitude and longitude of the receiver.This process is called __________.

A)decoding
B)geocoding
C)receiving
D)geocomputing

Question 25

The location provided by GPS is expressed in terms of __________.

A)geocodes
B)digital maps
C)latitude and longitude
D)data visualization

Question 26

Characteristics of NextBus include all of the following except:

A)The system knows exactly where buses are,but not individuals,which protects the person's privacy.
B)San Francisco bus riders carrying a smartphone or similar device can quickly find out when a bus is likely to arrive at a particular bus stop.
C)The system tracks public transportation buses in real time.
D)The core of the NextBus system is a GPS satellite that can tell the NextBus information center where a bus is at any given time.

Question 27

Sales teams at Adidas America use Blackberry's Enterprise Solution and PDAs to check inventory levels from anywhere in real time,which improves sales and service.This is an example of how __________ can improve operational performance.

A)inventory management
B)mobile supply chain management (MSCM)
C)mobile customer relationship management (MCRM)
D)a sales portal

Question 28

A global positioning system (GPS)is a wireless system that uses __________ to determine where the GPS device is located anywhere on the earth.

A)GIS
B)portals
C)satellites
D)servers

Question 29

Engineers can find the location of any receiving station to within 50 feet by __________,using the distance from a GPS to three satellites to make the computation.

A)latitude
B)longitude
C)triangulation
D)altitude

Question 30

In the large software suites,such as Siebel's CRM,the two CRM functions that have attracted the most interest are __________ and __________.

A)sales force automation;field service
B)collaboration;supply chain management
C)inventory management;mobile POS
D)job dispatch;messaging

Question 31

What is a disadvantage of traditional POS technology?

A)Stations are fixed and require customers to bring their merchandise to a specific location.
B)They expedite checkout for those customers paying with credit card.
C)The processing is slow creating long lines of customers.
D)The technology is undependable.

Question 32

Characteristics of voice portals include each of the following except:

A)Many organizations use voice portals to replace or supplement help desks and reduce costs.
B)Voice portals are used extensively by airlines enabling travelers to make reservations,find flight status,and more.
C)Voice portals are Web sites because they are accessed through a browser.
D)A benefit for Internet marketers is that voice portals can help businesses find new customers.

Question 33

__________ handhelds are a special technology that involves computer-generated images superimposed on pictures of real things and can be used by advertisers in several ways.

A)Augmented reality
B)Foursquare
C)WAP
D)Skype

Question 34

Ways in which the use of mobile devices in inventory management improves business performance include all of the following except:

A)Eliminates inventory out-of-stock situations.
B)Retailers can record merchandise when it enters the store,where it is stored,and when it is moved to the floor.
C)Delivery drivers can enter invoices and other shipping data into the store's database at the point of delivery.
D)The cumbersome process of changing prices on in-store merchandise is easier.

Question 35

The underlying technologies needed for location-based commerce and services are __________ and __________.

A)GPS;GIS
B)TPS;laptops
C)portals;servers
D)social networks;sensors

Question 36

Data acquired by a GPS is inserted into a digital map,which is known as a __________,to identify a specific place or address.

A)geographical information system (GIS)
B)data visualization
C)mapinfo
D)mobile positioning center (MPC)

Question 37

__________ is user-specific advertising that is location-sensitive and used to inform potential buyers about shops,malls,entertainment,and restaurants close to where they are based on the __________ in their cell phones.

A)Mobile marketing;SMS
B)Wireless marketing;cookies
C)Targeted advertising;GPS
D)Targeted advertising;router

Question 38

GPS is supported by __________ U.S.government satellites,plus three backup satellites,that are shared worldwide.

A)12
B)24
C)180
D)360

Question 39

Traditional POS technology involves a computerized cash register connected to a server via __________.

A)Wi-Fi
B)WiMAX
C)a WAP
D)a wired LAN

Question 40

For the 2010 census,the U.S.the government allocated $3 billion for handhelds to improve the interviewer's performance in the field.What was the result?

A)The program was a success because it saved taxpayers over $3 billion.
B)The program reduced the cost of the census about $1 billion.
C)The program worked,but did not significantly reduce costs.
D)The program was a failure and had to be delayed to the 2020 census.

Question 41

Companies need to develop Web sites and apps specifically for mobile OSs because consumers expect to access Web sites from their smartphones and other devices and are frustrated by companies that do not support their devices.

Question 42

Greater adoption of mobile apps will change the way that organizations deal with both internal and external customer service and support.Therefore,most organizations have developed plans for mobile customer service and support for competitive advantage.

Question 43

As interest in mobile commerce grows,there is a greater demand for innovative payment systems that make transactions from smartphones and other mobile devices convenient,safe,and secure.

Question 44

Duplicating the Electronic Serial Number (ESM)of one phone and using it in second phone -the clone is referred to as phishing.This allows the perpetrator to have calls and other transactions billed to the original phone.

Question 45

Poor program management,poor contract estimate and hardware and software delays contributed to the mobile app failure of __________.

A)Salesforce.com's App Exchange
B)the U.S.Census Bureau
C)Blackberry's Enterprise Solution
D)All of the above

Question 46

Location-based commerce (l-commerce)refers to the delivery of advertisements,products,or services to customers whose locations can be identified at a given time.L-commerce is beneficial to both consumers and businesses.

Question 47

Applying mobile computing to __________ may have strategic implications by shortening cycle time,reducing delays,and improving supplier and customer relationships.Such solutions enable organizations to proactively adjust plans or shift resources.

A)operations
B)job dispatch
C)supply chains
D)sales

Question 48

New categories of handhelds such as e-readers--Amazon's Kindle and Apple's iPad - have not been rapidly adopted.

Question 49

Mobile computing has changed dramatically since 2008 as portable devices that connect wirelessly to the Internet became lighter,smaller,thinner,and much more powerful.

Question 50

Wi-Fi has fairly high power-consumption compared to some other standards such as Bluetooth.

Question 51

By enabling sales force employees to type orders or queries directly into __________ systems while at a client's site,companies can reduce clerical mistakes and improve supply chain operations.

A)ERP
B)RFID
C)CRM
D)JIT

Question 52

Mobile commerce in Japan is growing exponentially and now represents the largest amount of m-commerce sales in the world.

Question 53

Many of the new m-wallet products are safe and secure because confidential information in a user's wallet is stored on the mobile device.

Question 54

The cumbersome process of changing prices on in-store merchandise is made easier using mobile devices.Employees can walk the aisles of a store,scanning merchandise and checking the posted price against the price in the store's UPC database.

Question 55

A __________ device allows improved response with reduced resources,real-time tracking of work orders,increased dispatcher efficiency,and a reduction in administrative work.

A)mobile POS
B)inventory management
C)job dispatching
D)SCM

Question 56

Blackberry OS,made by Research in Motion,is currently the dominant smartphone OS in the U.S.and number two globally.

Question 57

Long lines frustrate customers.Some studies show that at least one in 100 customers will abandon a long line,leaving the store without completing a purchase.

Question 58

The mobile computing and commerce environment relies on two basic approaches to Internet connectivity: short range wireless technologies such as 3G and longer range telecommunications technologies such as 4G.

Question 59

Several mining companies in Europe installed hundreds of Wi-Fi hotspots in their coal mines.Information from drills and trucks is transmitted wirelessly to the control center,which increases both productivity and safety.

Question 60

__________ extends the reach of CRM-both inside and outside the company-and to both employees and business partners on a 24/7 basis,to any place where recipients are located.

A)Mobile CRM
B)ERP
C)Mobile SCM
D)CAT

Question 61

Identify three of the most common mobile banking services.

Question 62

Many financial service handhelds make use of __________ that are 5 or 6 characters long for sending SMS texts.

Question 63

__________ equipment identifies the location of the mobile device either through GPS or by locating the nearest base station.The information is sent to the mobile positioning center.

Question 64

__________ is a mobile banking security risk because by duplicating the Electronic Serial Number (ESM)of one phone and using it in second phone,any calls or transactions are billed to the original phone.

Question 65

Select an industry (e.g. ,sports,travel,entertainment,retail,and manufacturing)and identify two ways in which mobile computing or commerce could improve financial or operational performance of a company in that industry.

Question 66

List 4 of the most popular mobile OSs:

Question 67

In a typical wireless LAN configuration,a transmitter with an antenna,called a __________ connects to a wired LAN from a fixed location or to satellite dishes that provide an Internet connection.

Question 68

During periods of high volume,__________ stations can be setup by using handheld computers,scanners and printers and that are capable of processing credit card payments and printing receipts.

Question 69

Identify and discuss two ways in which mobile technology can be used to save lives.

Question 70

Discuss ways in which mobile computing can improve customer service and reduce costs of providing that service.

Question 71

Mobility started when computers became __________.

Question 72

__________ is the use of deceptive e-mail or other communication to trick the receiver into revealing confidential information,such as account numbers,passwords,or other identifying information

Question 73

A __________ is a wireless system that uses satellites to determine where the device is located anywhere on the earth.

Question 74

The iOS,Android and Palm operating systems are all based on modifications of the __________ OS.

Question 75

__________ is generally defined as carrying out banking transactions and other related activities via mobile devices.