Exam 7: Mobile Computing and Commerce

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The mobile computing and commerce environment relies on two basic approaches to Internet connectivity: short range wireless technologies such as 3G and longer range telecommunications technologies such as 4G.

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Long lines frustrate customers.Some studies show that at least one in 100 customers will abandon a long line,leaving the store without completing a purchase.

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Sales teams at Adidas America use Blackberry's Enterprise Solution and PDAs to check inventory levels from anywhere in real time,which improves sales and service.This is an example of how __________ can improve operational performance.

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__________ extends the reach of CRM-both inside and outside the company-and to both employees and business partners on a 24/7 basis,to any place where recipients are located.

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Greater adoption of mobile apps will change the way that organizations deal with both internal and external customer service and support.Therefore,most organizations have developed plans for mobile customer service and support for competitive advantage.

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Many financial service handhelds make use of __________ that are 5 or 6 characters long for sending SMS texts.

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Blackberry OS,made by Research in Motion,is currently the dominant smartphone OS in the U.S.and number two globally.

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Mobile computing has changed dramatically since 2008 as portable devices that connect wirelessly to the Internet became lighter,smaller,thinner,and much more powerful.

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Duplicating the Electronic Serial Number (ESM)of one phone and using it in second phone -the clone is referred to as phishing.This allows the perpetrator to have calls and other transactions billed to the original phone.

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Why are leading organizations developing marketing and sales strategies built on connecting with their customers via mobile devices?

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Characteristics of NextBus include all of the following except:

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The underlying technologies needed for location-based commerce and services are __________ and __________.

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The cumbersome process of changing prices on in-store merchandise is made easier using mobile devices.Employees can walk the aisles of a store,scanning merchandise and checking the posted price against the price in the store's UPC database.

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Traditional POS technology involves a computerized cash register connected to a server via __________.

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Poor program management,poor contract estimate and hardware and software delays contributed to the mobile app failure of __________.

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Benefits of mobile POS stations include each of the following except:

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Why did Ericsson,Motorola,Nokia,and Siemens establish the Mobile Games Interoperability Forum (MGIF)that defined a range of technical standards?

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The mobile computing and commerce environment relies on two basic approaches to Internet connectivity: short range wireless technologies such as __________ and longer range telecommunications technologies such as __________.

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New categories of handhelds such as e-readers--Amazon's Kindle and Apple's iPad - have not been rapidly adopted.

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Characteristics of voice portals include each of the following except:

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