
Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017
Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017 Exercise 15
What would you say to a friend to gain his or her commitment to go on a spring break trip? Describe exactly what you would say to your friend, using each of the following methods (make any assumptions necessary):
a.? Alternative choice
b.? Direct request.
c.? Benefit summary.
d.? Balance sheet.
e.? Probing.
a.? Alternative choice
b.? Direct request.
c.? Benefit summary.
d.? Balance sheet.
e.? Probing.
Explanation
Obtaining commitment from the buyer stan...
Selling 8th Edition by Stephen Castleberry,John Tanner
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