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book Selling 8th Edition by Stephen Castleberry,John Tanner cover

Selling 8th Edition by Stephen Castleberry,John Tanner

Edition 8ISBN: 978-0073530017
book Selling 8th Edition by Stephen Castleberry,John Tanner cover

Selling 8th Edition by Stephen Castleberry,John Tanner

Edition 8ISBN: 978-0073530017
Exercise 15
"You are the worst possible person to have to negotiate for yourself. You care too much about the outcome. Always let someone else negotiate for you." State your reaction to this statement. What implications does it have in industrial sales negotiations?
Explanation
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Formal negotiating stand for the process...

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Selling 8th Edition by Stephen Castleberry,John Tanner
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