Selling 8th Edition by Stephen Castleberry,John Tanner

Exercise 8

A customer is very loyal to one of your competitors but the contract is expiring soon. An RFP (request for proposals) has been written and issued; but as it is written, only that competitor can win the contract renewal. You know that your product and service could satisfy the needs of the company better. Is there an ethics problem here? If so, what is it and why? If not, why not?