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book Selling 8th Edition by Stephen Castleberry,John Tanner cover

Selling 8th Edition by Stephen Castleberry,John Tanner

Edition 8ISBN: 978-0073530017
book Selling 8th Edition by Stephen Castleberry,John Tanner cover

Selling 8th Edition by Stephen Castleberry,John Tanner

Edition 8ISBN: 978-0073530017
Exercise 12
Which factors should a salesperson consider when deciding whether to develop a close relationship with a customer? How would these factors change when considering functional relationships versus strategic partnerships? What factors should the customer consider?
Explanation
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Selling 8th Edition by Stephen Castleberry,John Tanner
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