Selling 8th Edition by Stephen Castleberry,John Tanner

Exercise 14

Review both "Building Partnerships 14.1" and "From the Buyer's Seat 14.1." What is the common thread? How can you, as a salesperson, gain a competitive advantage in the marketplace from these stories? What would these themes mean for you as a student or as a professional in a nonselling field?
(In Building Partnerships 14.1)

(In Reference Buyer's Seat 14.1)