
Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017
Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017 Exercise 10
Answer Rick's questions as if you were Karen. To help you with your answer, consider that she and the service reps are in Kansas City, distribution is in St. Louis, and the corporate office (where credit, payroll, and other such functions are located) is in San Francisco. Regarding KHR, would it matter to your answer if they were a new customer versus a long-time customer? Why or why not, and if so, how?
Explanation
Case summary:
Ms. KK works as a sales re...
Selling 8th Edition by Stephen Castleberry,John Tanner
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