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Managing for Quality and Performance Excellence 9th Edition by James Evans,William Lindsay
Edition 9ISBN: 978-1285069463Managing for Quality and Performance Excellence 9th Edition by James Evans,William Lindsay
Edition 9ISBN: 978-1285069463 Exercise 2
PCWorld Magazine changed its method of rating new products to base scores only on product performance, design, and features, dropping price as a criterion, although it will be clearly stated. Their reasoning was "When we used price as a criterion, high-flying products often got dinged for having higher-than average prices, while budget items got a boost based on value. Now superior products-those that are well designed, easiest to use, feature rich, and power packed-get our highest rating." 46 How does this approach relate to the definitions of quality? Does it help or hinder consumers?
Explanation
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Definition of quality:
Quality is defined from six different perspectives such as product, users, transcendent, value, manufacturing, and customers. These are the six perspectives in which a quality can fully appreciate the role it plays in a business organization.
Instance in PWC Magazine:
PWC magazine has announced a new product in the market. They have made certain changes in rating the new products on certain criteria. Those criteria are product performance, features, and design. They have made three assumptions on pricing criteria.Dropping price on the new product has one criterion on pricing in the market. Second criterion is by valuing at a higher rate on the products. Higher price may cause dip in sales because customers are not affordable to buy the product as compared to average price. On analyzing the market budget, all the factors such as are product performance, design, and features have a boost in value.Superior's products that are well designed, easiest to use, feature rich and power packed have a highest rating because of pricing mechanism.
The approach by PWC magazine is related to the definitions of quality is explained below:
The definition of quality is applied only on one of the perspective. It emphasizes on value perspective because of the value conscious consumers in the market. This approach is related to quality definition because in PWC magazine price factor is considered to be stable compared to other factors such as design, performance, and product performance. Further, it is determined as a value based decision.
According to transcendent perspective, magazine is carried to the customers by hearing about the views made by the users on the product. Here, the product excellence is not always closely tied to the price. In case, customers are interested in transcendent quality of the product in which price is not related. Then, PWC magazine approach is better in the market.
Therefore, it makes value based decision. This helps consumers to decide as per their requirements and wants.
Quality is defined from six different perspectives such as product, users, transcendent, value, manufacturing, and customers. These are the six perspectives in which a quality can fully appreciate the role it plays in a business organization.
Instance in PWC Magazine:
PWC magazine has announced a new product in the market. They have made certain changes in rating the new products on certain criteria. Those criteria are product performance, features, and design. They have made three assumptions on pricing criteria.Dropping price on the new product has one criterion on pricing in the market. Second criterion is by valuing at a higher rate on the products. Higher price may cause dip in sales because customers are not affordable to buy the product as compared to average price. On analyzing the market budget, all the factors such as are product performance, design, and features have a boost in value.Superior's products that are well designed, easiest to use, feature rich and power packed have a highest rating because of pricing mechanism.
The approach by PWC magazine is related to the definitions of quality is explained below:
The definition of quality is applied only on one of the perspective. It emphasizes on value perspective because of the value conscious consumers in the market. This approach is related to quality definition because in PWC magazine price factor is considered to be stable compared to other factors such as design, performance, and product performance. Further, it is determined as a value based decision.
According to transcendent perspective, magazine is carried to the customers by hearing about the views made by the users on the product. Here, the product excellence is not always closely tied to the price. In case, customers are interested in transcendent quality of the product in which price is not related. Then, PWC magazine approach is better in the market.
Therefore, it makes value based decision. This helps consumers to decide as per their requirements and wants.
Managing for Quality and Performance Excellence 9th Edition by James Evans,William Lindsay
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